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•Diffusion is the process in which the spread of new
innovation (techniques ,practices and methods) in both
a social and geographical sense by communication
channels among the members of a social system.
An innovation is an idea, practice, or
object that is perceived as new by an
individual or other unit of adoption
where Innovation and technology are
used synonyms.
Innovation
Diffusion’s Characteristics…??
Diffusion to maximum level takes time (sometimes
a long time).
The maximum level of adoption will rarely be
100% (or even close to 100%)
Rates of adoption vary between different
innovations.
Rates of adoption of the same innovation vary
between locations.
Start time of adoption can vary between locations.
Rice Transplanting
Latest
Method
Elements in Diffusion …???
Innovation
Communication
Channels
Over time
Social system
Innovation…???
An innovation is an idea, practice, or object
that is perceived as new by an individual or
other unit of adoption where Innovation and
technology are used synonyms.
Innovators:
Innovators are the first individuals to adopt an innovation
Early Adopters
This is second fastest category of individuals
who adopt an innovation.
Early Majority
Individuals in this category adopt an
innovation after a varying degree of
time.
Individuals in this
category will adopt an
innovation after the
average member of the
society.
Individuals in this category
are the last to adopt an
innovation
Main stages of innovation
Needs/
Problems
Research
(Basic and
Applied)
Development
Commercialization
Diffusion and
Adoption
Consequences
Communication channels…??
•Diffusion is a particular type of communication in
which the information that is exchanged is
concerned with new ideas.
•The principle of the diffusion process is the
information exchange by which one individual
communicates a new idea to one or several others.
Diffusion 2nd Element
Face-to-Face Broadcast Media
Written
Communication
Time…?? (Chronemics)
•Time is an important element in the diffusion process.
In fact, most other behavioral science research is
timeless in the sense that the time dimension is simply
ignored.
•Mostly adoption rate increases with time.
Diffusion 3rd Element
Social system…??
•Social system defined as a set of interrelated units
that are engaged in joint problem solving to
accomplish a common goal.
•The members of social system may be units of a
social system may be individuals, informal groups,
organizations, and/or subsystems.
Diffusion 4th Element
The Adoption – Decision Process
Knowledge
Persuasion
Decision
Implementation
Confirmation
Reasons for Adoption of Technology
These farmers
are progressive
farmers. They
believe on
science and
technology.
Education:
They went to
school. They
know how to
read and write
(most are
men).
Age group:
They are
young, less
than 40 years
old.
Recognition
of saving
money and
health.
Reasons for not adoption of technology
Barriers
Impact of Technological Innovation in
Agriculture
Major Technological Advancements in Agriculture
•Agricultural Mechanization
•Hybridization
•Biotechnology
•Tunnel Farming
 Hybrids can have up to
25 percent higher yield.
 Disease Resistance
Stress Resistance
Hybrid Vigor
Hybridization
Hybridization is the technique of introducing
characters of two desirable plants into a single
offspring by means of artificial pollination.
http://www.gardenguides.com/87905-hybrid-vs-non-hybrid-seeds.html
Agricultural Mechanization
It is the process of using agricultural machinery to
mechanise the work of agriculture, greatly increasing
farm worker productivity.
Saves time/Work
Reduces laborEfficient and
effective
Work for
Longer hours
Work over much
larger area
Technology and Agriculture
www.youtube.com
Includes a range of tools
that scientists employ to
understand and manipulate
the genetic make-up of
organisms for use in the
production or processing of
agricultural products.
Agricultural biotechnology
A tunnel is a building in which plants are grown with
perfect climatic conditions by capturing sun rays.
Advantage…???
For growing off-season crops.
Minimize the duration of research work.
High quality products.
Maximum returns.
Tunnel Farming
Farmers Education
Loan provision
Subsidies
Proper Extensionist work
Diffusion of Innovation in Agriculture Sector

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Diffusion of Innovation in Agriculture Sector

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  • 5. •Diffusion is the process in which the spread of new innovation (techniques ,practices and methods) in both a social and geographical sense by communication channels among the members of a social system.
  • 6. An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption where Innovation and technology are used synonyms. Innovation
  • 7. Diffusion’s Characteristics…?? Diffusion to maximum level takes time (sometimes a long time). The maximum level of adoption will rarely be 100% (or even close to 100%) Rates of adoption vary between different innovations. Rates of adoption of the same innovation vary between locations. Start time of adoption can vary between locations.
  • 11. Innovation…??? An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption where Innovation and technology are used synonyms. Innovators: Innovators are the first individuals to adopt an innovation Early Adopters This is second fastest category of individuals who adopt an innovation. Early Majority Individuals in this category adopt an innovation after a varying degree of time. Individuals in this category will adopt an innovation after the average member of the society. Individuals in this category are the last to adopt an innovation
  • 12. Main stages of innovation Needs/ Problems Research (Basic and Applied) Development Commercialization Diffusion and Adoption Consequences
  • 13. Communication channels…?? •Diffusion is a particular type of communication in which the information that is exchanged is concerned with new ideas. •The principle of the diffusion process is the information exchange by which one individual communicates a new idea to one or several others. Diffusion 2nd Element Face-to-Face Broadcast Media Written Communication
  • 14. Time…?? (Chronemics) •Time is an important element in the diffusion process. In fact, most other behavioral science research is timeless in the sense that the time dimension is simply ignored. •Mostly adoption rate increases with time. Diffusion 3rd Element
  • 15. Social system…?? •Social system defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. •The members of social system may be units of a social system may be individuals, informal groups, organizations, and/or subsystems. Diffusion 4th Element
  • 16. The Adoption – Decision Process
  • 18. Reasons for Adoption of Technology These farmers are progressive farmers. They believe on science and technology. Education: They went to school. They know how to read and write (most are men). Age group: They are young, less than 40 years old. Recognition of saving money and health.
  • 19. Reasons for not adoption of technology Barriers
  • 20. Impact of Technological Innovation in Agriculture
  • 21. Major Technological Advancements in Agriculture •Agricultural Mechanization •Hybridization •Biotechnology •Tunnel Farming
  • 22.  Hybrids can have up to 25 percent higher yield.  Disease Resistance Stress Resistance Hybrid Vigor Hybridization Hybridization is the technique of introducing characters of two desirable plants into a single offspring by means of artificial pollination. http://www.gardenguides.com/87905-hybrid-vs-non-hybrid-seeds.html
  • 23. Agricultural Mechanization It is the process of using agricultural machinery to mechanise the work of agriculture, greatly increasing farm worker productivity. Saves time/Work Reduces laborEfficient and effective Work for Longer hours Work over much larger area
  • 25. Includes a range of tools that scientists employ to understand and manipulate the genetic make-up of organisms for use in the production or processing of agricultural products. Agricultural biotechnology
  • 26. A tunnel is a building in which plants are grown with perfect climatic conditions by capturing sun rays. Advantage…??? For growing off-season crops. Minimize the duration of research work. High quality products. Maximum returns. Tunnel Farming
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