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Diffusion of Innovation in Agriculture Sector


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This presentation is about diffusion of innovation in agriculture sector with animated pics, videos that makes then easy to understand. This presentation is well prepared and high quality rate.
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Diffusion of Innovation in Agriculture Sector

  1. 1. 2 Presented By
  2. 2. Topic
  3. 3. •Diffusion is the process in which the spread of new innovation (techniques ,practices and methods) in both a social and geographical sense by communication channels among the members of a social system.
  4. 4. An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption where Innovation and technology are used synonyms. Innovation
  5. 5. Diffusion’s Characteristics…?? Diffusion to maximum level takes time (sometimes a long time). The maximum level of adoption will rarely be 100% (or even close to 100%) Rates of adoption vary between different innovations. Rates of adoption of the same innovation vary between locations. Start time of adoption can vary between locations.
  6. 6. Rice Transplanting Latest Method
  7. 7. Elements in Diffusion …???
  8. 8. Innovation Communication Channels Over time Social system
  9. 9. Innovation…??? An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption where Innovation and technology are used synonyms. Innovators: Innovators are the first individuals to adopt an innovation Early Adopters This is second fastest category of individuals who adopt an innovation. Early Majority Individuals in this category adopt an innovation after a varying degree of time. Individuals in this category will adopt an innovation after the average member of the society. Individuals in this category are the last to adopt an innovation
  10. 10. Main stages of innovation Needs/ Problems Research (Basic and Applied) Development Commercialization Diffusion and Adoption Consequences
  11. 11. Communication channels…?? •Diffusion is a particular type of communication in which the information that is exchanged is concerned with new ideas. •The principle of the diffusion process is the information exchange by which one individual communicates a new idea to one or several others. Diffusion 2nd Element Face-to-Face Broadcast Media Written Communication
  12. 12. Time…?? (Chronemics) •Time is an important element in the diffusion process. In fact, most other behavioral science research is timeless in the sense that the time dimension is simply ignored. •Mostly adoption rate increases with time. Diffusion 3rd Element
  13. 13. Social system…?? •Social system defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal. •The members of social system may be units of a social system may be individuals, informal groups, organizations, and/or subsystems. Diffusion 4th Element
  14. 14. The Adoption – Decision Process
  15. 15. Knowledge Persuasion Decision Implementation Confirmation
  16. 16. Reasons for Adoption of Technology These farmers are progressive farmers. They believe on science and technology. Education: They went to school. They know how to read and write (most are men). Age group: They are young, less than 40 years old. Recognition of saving money and health.
  17. 17. Reasons for not adoption of technology Barriers
  18. 18. Impact of Technological Innovation in Agriculture
  19. 19. Major Technological Advancements in Agriculture •Agricultural Mechanization •Hybridization •Biotechnology •Tunnel Farming
  20. 20.  Hybrids can have up to 25 percent higher yield.  Disease Resistance Stress Resistance Hybrid Vigor Hybridization Hybridization is the technique of introducing characters of two desirable plants into a single offspring by means of artificial pollination.
  21. 21. Agricultural Mechanization It is the process of using agricultural machinery to mechanise the work of agriculture, greatly increasing farm worker productivity. Saves time/Work Reduces laborEfficient and effective Work for Longer hours Work over much larger area
  22. 22. Technology and Agriculture
  23. 23. Includes a range of tools that scientists employ to understand and manipulate the genetic make-up of organisms for use in the production or processing of agricultural products. Agricultural biotechnology
  24. 24. A tunnel is a building in which plants are grown with perfect climatic conditions by capturing sun rays. Advantage…??? For growing off-season crops. Minimize the duration of research work. High quality products. Maximum returns. Tunnel Farming
  25. 25. Farmers Education Loan provision Subsidies Proper Extensionist work