Context Is King: Lessons from Online Communities
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A talk about how Context is the most important thing in social media design. I presented this at BayChi on October 14, 2008
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Context Is King: Lessons from Online Communities
- 1. Context is King Lessons from Online Communities October 14, 2008 F. Randall Farmer
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Editor's Notes
- Hello. For those in the back, this Wiley comic reads “Why Context Matters at the Stephen King Diner”, features a man entering a diner where today’s special is “Shepherd Pie” – and there is a hat, glasses and sheep herders crook on the floor while anthropomorphic sheep are serving a meal to other sheep – and they’ve all noticed the man arriving… This sort of context error happens all the time to web developers when they decide that user-generated-content is going to play a significant role in their products – “We’ll just add a wiki, or a message board, or a social network…” Like with the ambiguity of language in the cartoon, the product’s context(s) can lead to faulty choices that can cause grave business judgment errors. This talk provides some lessons from real life case studies which should help you learn how to recognize many of these context errors. … and there will be singing, and dancing …