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Email Marketing

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Maximize Your Learning
•
•
•
•

ForwardProgress.NET

Please turn off your mobile phone
Close your email
Remove all distrac...
How to Engage with the
Go-To-Webinar Interface
•
•
•

Questions area in task bar
Type us a question so we know you underst...
Dean DeLisle
•
•
•
•
•
•
•

ForwardProgress.NET

Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 peop...
Real Estate Sending Stats
• 63% engage in email campaigns
• 22% plan to in the future
• 15% don’t have any current plans
S...
Real Estate Sending Stats
Real estate businesses are heavy senders of email newsletter content:
• Send Frequency statistic...
Real Estate Content Type
• 69% - Information and Sales
• 19% - Sales only
• 12% - Informational only

ForwardProgress.NET
...
Steps to Email Success
• List Management
• Delivery
• Results

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook....
List Management
•
•
•
•
•

Building Your Database
Segmentation
Condition
Maintenance
Community

ForwardProgress.NET

coach...
List Building
•
•
•
•
•

Web Subscribers
Current Clients and Referrals
Purchased List
Promotions
Events

ForwardProgress.N...
List Segmentation
•
•
•
•
•
•

Prospects vs. Clients
Buyers vs. Sellers
Commercial vs. Residential
Separate Geographic Are...
List Conditioning
• Warm Up the List
• Provide High Value Content
• Consider your frequency

ForwardProgress.NET

coachme@...
List Maintenance
•
•
•
•
•

Manage your community
Communication Frequency
Messaging
Survey your audience
Measuring

Forwar...
Community
•
•
•
•
•

You are a community
Talk to your community
Understand them
Serve them
Serve yourself

ForwardProgress...
Systems for Delivery
•
•
•
•

Constant Contact
iContact
MailChimp
Outlook

ForwardProgress.NET

coachme@ForwardProgress.NE...
Constant Contact
•
•
•
•

Customizable Templates
Easy Editing
Image Editing and Storage
Surveying

• www.ForwardProgressCC...
Integrated Strategy
•
•
•
•
•
•

ForwardProgress.NET

Blogs
Twitter
Facebook
Linkedin
YouTube
Pinterest

coachme@ForwardPr...
Measure Your Results
•
•
•
•
•
•

Number of Recipients
Opens
Clicks
Forwards
Bounces
Opt-Outs

ForwardProgress.NET

coachm...
Virtual Open House
• Web cast
•
•
•
•

Citrix
Google Hangout
Skype
Other

• Collect Emails
• Create Content
ForwardProgres...
What if you could…
Receive coaching and training on how to use:
•
•
•
•

ForwardProgress.NET

Email Marketing
Social Media...
ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
www.SocialJack.com

ALL CAR
MEMBERS WILL
GET THE
PROFESSIONAL
FOR THE PRICE
OF INDIVIDUAL
TODAY
ForwardProgress.NET

coach...
PLUS Access To Our LinkedIn Profile Building Course

ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/Forwar...
www.SocialJack.com

ALL CAR
MEMBERS WILL
GET THE
PROFESSIONAL
FOR THE PRICE
OF INDIVIDUAL
TODAY
ForwardProgress.NET

coach...
Thank You!
ForwardProgress.NET

coachme@ForwardProgress.NET

facebook.com/ForwardProgress

@FwdProgressInc
Contact Us

Connect WITH us!
dean@forwardprogress.net

TWITTER: Twitter.com/FwdProgressInc
FACEBOOK: Facebook.com/DeanDeLi...
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Email Marketing: Get More Real Estate Closings with More Email Openings - CAR - Chicago Association of Realtors - Forward Progress - Dean DesLisle

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If you are getting started with email marketing or not getting the results you need, this is the webinar for you! In under an hour, we’ll take you through the process of creating, sending, and getting a response to your emails while focusing on best practices and tools that can serve you.

Learn how to:
- Punch through the noise in a busy inbox
- Get more people to click on your content
- Get them to look forward to your email
- Email less and get more results

You’ll leave the webinar with the confidence and skills to create and send your very first or next marketing email. And, if you have any questions along the way, you’ll have plenty of opportunities to get answers from our experts on the class.

All registrants will receive the webinar’s recording and materials by email following this webinar.

Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion

About Dean DeLisle:
For over 30 years, Dean DeLisle has trained over 80,000 professionals to expand their companies' social reach, stimulate business development through increasing online engagement, and make converting connections to new business more efficient.

Published in: Marketing
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Transcript of "Email Marketing: Get More Real Estate Closings with More Email Openings - CAR - Chicago Association of Realtors - Forward Progress - Dean DesLisle"

  1. 1. Email Marketing ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  2. 2. Maximize Your Learning • • • • ForwardProgress.NET Please turn off your mobile phone Close your email Remove all distractions Tune in and you will learn quickly coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  3. 3. How to Engage with the Go-To-Webinar Interface • • • Questions area in task bar Type us a question so we know you understand Ask us anything throughout the session ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  4. 4. Dean DeLisle • • • • • • • ForwardProgress.NET Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  5. 5. Real Estate Sending Stats • 63% engage in email campaigns • 22% plan to in the future • 15% don’t have any current plans Source: Benchmark Email survey - North American real estate business owners and managers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  6. 6. Real Estate Sending Stats Real estate businesses are heavy senders of email newsletter content: • Send Frequency statistic of 67% Greater than monthly frequency; 29% Monthly; 1% Every two months; 2% Quarterly; and 1% Seasonal or yearly. • Given that fully 96% of all real estate businesses engage in at least a monthly frequency for their periodical email newsletters, and fully two thirds publish on a greater than monthly frequency, with some as often as twice a week, it is obvious that real estate businesses have learned that email newsletter campaigns are one of their most effective and prized promotional strategies. Source: Benchmark Email survey - North American real estate business owners and managers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  7. 7. Real Estate Content Type • 69% - Information and Sales • 19% - Sales only • 12% - Informational only ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  8. 8. Steps to Email Success • List Management • Delivery • Results ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  9. 9. List Management • • • • • Building Your Database Segmentation Condition Maintenance Community ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  10. 10. List Building • • • • • Web Subscribers Current Clients and Referrals Purchased List Promotions Events ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  11. 11. List Segmentation • • • • • • Prospects vs. Clients Buyers vs. Sellers Commercial vs. Residential Separate Geographic Areas Referral Partners Other Partners ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  12. 12. List Conditioning • Warm Up the List • Provide High Value Content • Consider your frequency ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  13. 13. List Maintenance • • • • • Manage your community Communication Frequency Messaging Survey your audience Measuring ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  14. 14. Community • • • • • You are a community Talk to your community Understand them Serve them Serve yourself ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  15. 15. Systems for Delivery • • • • Constant Contact iContact MailChimp Outlook ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  16. 16. Constant Contact • • • • Customizable Templates Easy Editing Image Editing and Storage Surveying • www.ForwardProgressCC.com ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  17. 17. Integrated Strategy • • • • • • ForwardProgress.NET Blogs Twitter Facebook Linkedin YouTube Pinterest coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  18. 18. Measure Your Results • • • • • • Number of Recipients Opens Clicks Forwards Bounces Opt-Outs ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  19. 19. Virtual Open House • Web cast • • • • Citrix Google Hangout Skype Other • Collect Emails • Create Content ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  20. 20. What if you could… Receive coaching and training on how to use: • • • • ForwardProgress.NET Email Marketing Social Media Marketing LinkedIn Business Development and more coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  21. 21. ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  22. 22. www.SocialJack.com ALL CAR MEMBERS WILL GET THE PROFESSIONAL FOR THE PRICE OF INDIVIDUAL TODAY ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  23. 23. PLUS Access To Our LinkedIn Profile Building Course ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  24. 24. www.SocialJack.com ALL CAR MEMBERS WILL GET THE PROFESSIONAL FOR THE PRICE OF INDIVIDUAL TODAY ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  25. 25. Thank You! ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
  26. 26. Contact Us Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc

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