This document provides an overview of Epipheo, a company that helps clients communicate their message through video. Epipheo has a multi-step process for developing videos, beginning with discovering the client's core message or "epiphany" through interviews. They then develop a story plan, animatic, and production plan to outline the narrative and visuals. The final step is producing the video. Epipheo aims to make videos that are simple, entertaining and shareable to help remove barriers for clients' customers. In addition to the final video, Epipheo provides clients with strategic documents and assets from its process to help communicate the core message through other channels.

1. ALL ABOUT EPIPHEO
The reason, the process, and the team.

2. EPIPHANY + VIDEO = EPIPHEO
EPIPHANY
VIDEO
It’s the birth of something new in the human mind.
It’s the switch from uninformed to I understand.
An epiphany cannot be given; it can only be experienced.
Stories create an environment for epiphanies to take root.
Novels, games, films, campfires: All of these storytelling methods can
do the same. However, we use video because of it’s brevity, consistency,
and shareability, Video can use words, images, and audio together,
and it’s the same message each time you watch it.
Otherwise, we would use campfires, clearly.

3. WHY VIDEO?
People want it. And it works.
Good video content has the potential to remove customer’s barriers and
defenses by being entertaining. It’s a natural teaching platform
because of it’s combination of audio and visual communication.
But, really, it’s a self-contained, shareable, nothing-gets-lost-in-translation
medium for explanation and insight.

4. WHY WE MAKE VIDEOS THE WAY WE MAKE VIDEOS
of all U.S. adults are
more likely to buy after
watching a video that
explains the product
or service.
Animoto
73%
of all shared video
content is described
as funny or humorous.
Your personal sense
of humor may vary.
Animoto
94%83%
of viewers prefer videos
to be 5 minutes or less.
The shorter the better
because it makes room
for more.
Animoto
Simple, short, and sweet. That’s the kind of video content that works.
Click HERE to learn more about the changing digital landscape.

5. WE HAVE A METHOD OF EPIPHANIZING
Making the video itself is actually the last step in our process,
not the entire process. The video that the world sees is the outcome
of strategy, discovery, development, and production.
And yes, we recognize that “epiphanizing” is not a real word.

6. Strategy
Planning

7. Epiphany
Discovery
Strategy
Planning
FINDING
YOUR WHY

8. TRANSLATING
YOUR WHY
Story
Development
Epiphany
Discovery
Strategy
Planning
FINDING
YOUR WHY

9. TRANSLATING
YOUR WHY
Video
Production
Story
Development
PRESENTING
YOUR WHY
Epiphany
Discovery
Strategy
Planning
FINDING
YOUR WHY

10. WE HAVE A PROCESS FOR PRODUCTION
Once the strategy is in place, and we know what our goals are,
we start our production process.
First we discover who you are, what you do, and most importantly,
why you matter. We also get to know you as a person and introduce you
to your Epipheo team. This experience is called kick-off.
Then, our 3-stage process begins.

11. 1
2
3
4
STORY
NARRATIVE
Story Plan
Page 7
No matter how good...
We start out seeing an agent holding a “for sale” sign in front of a house.
or good-looking an agent you are...
He then looks at himself in a mirror and his reflection winks back at him and points at him,
as if to say, “you’re the man!”
you can’t sell a house unless you find a buyer.
Zoom out to see prospective buyers walking down the street.
So you try to get their attention. Ads. Signs. Listings. All kinds of realty jazz.
Split screen of: agent putting “for sale” sign in front yard, newspaper ad, and online housing
listing.
5
6
7
8
STORY
NARRATIVE
Story Plan Page 8
And you need them all because each one can fall short.
Split screen again showing each ad failing. Person walks away from “for sale” sign,
newspaper turns to the sports section, and the computer screen switches to Facebook.
Catch a buyer’s eye with a house sign? What if he can’t find his way to the listing online?
Person in front of house can’t find the listing on their phone.
Or he wanders onto another realty site and winds up in another agent’s arms.
An agent is standing with a prospective buyer when another agent comes into screen and
swipes him away.
And for all those ads you have in papers and online, it’s anyone’s guess as to which ones actually
get buyers’ interest.
Split screen with question marks popping up over the newspaper ads and online listing.
9
10
11
12
STORY
NARRATIVE
Story Plan
Page 9
Point is, you might not look as attractive as you think. But that’s only because buyers don’t have a
clear, easy view!
Agent looks into his mirror again and now sees a monster-looking character.
So, here’s, ahem, EasyView to make you look as good as you should.
Logo reveal.
First, they give you a clear, simple URL to direct buyers to the house’s listing — friendly for mobile
and for social media sharing.
Closeup of “for sale” sign with the EasyView URL at the top.
Second, since buyers will sign up...
Person types URL into phone.
13
14
15
16
STORY
NARRATIVE
Story Plan
Page 10
to get all the info on the house...
Person presses button to contact agent.
you’ll get all the info on them...
The agent receives a notification on his phone.
helping you connect more easily.
Closeup of the buyer’s phone with an email from the agent about seeing the house.
Third, you can create unique URLs for different ad campaigns and receive analytics showing you
how you’re most attracting buyers and ensuring you put yourself in the right places.
Split screen with three different ad options with the third one getting exxed out because it’s
not performing as well.
17
18
19
20
STORY
NARRATIVE
Story Plan
Page 11
There’s even a cool app for your phone, so now when you pull up in front of a house with an
EasyView URL on the sign, you’ll automatically receive a notification to go straight to the listing.
Car pulls up in front of house. Person gets notification on their phone about checking out
house listing.
Best of all, it’s easy for you, too. Just sign up, enter a few details, and see how good you look.
Agent in front of computer, smiles and winks.
We’ve got your back. Start your free trial today at EasyView dot com.
Logo
PLANNING
1
We deliver a presentation of your epiphany, a conceptual
outline of your story, and a pitch of what it means to us.
This deliverable serves as the foundation of your story—
the framework of your video—and we call it The Story Plan.
EXCERPT FROM EASYVIEW STORY PLAN

12. PRE-PRODUCTION
2
Now that we’ve unearthed the epiphany and the story, we write the script,
create a style to match, make decisions for sound design, and deliver an
Animatic. The Animatic is sequential sketches set to the timing of the script.
No surprises. We put all this into a deliverable we call The Production Plan.
CLICK HERE TO SEE THE EASYVIEW ANIMATIC

13. PRODUCTION
3
All the planning and timing work is done, expectations have
been set, and we combine all the elements into a finished
video. We also send along a strategy packet that can help
you communicate your epiphany beyond the final video.
CLICK HERE TO SEE EASYVIEW’S FINAL VIDEO

14. TIMELINES MADE TO MAKE YOUR DEADLINES
Every project timeline is unique. Sometimes we operate based
on your specific deadline, and sometimes we base our due date
on making sure we get the right team. No two projects are the same,
and no two timelines are the same. Below are a few ways projects
can go at Epipheo, but the more we learn about your needs,
the more we can create a perfect timeline for you.

15. STANDARD 10-WEEK TIMELINE EXAMPLE
RUSH 8-WEEK TIMELINE EXAMPLE
RUSH 6-WEEK TIMELINE EXAMPLE

16. MEET THE TEAM THAT WOULD LOVE TO MEET YOU
Every project at Epipheo is hand-crafted by a team of people who are
passionate about epiphanies, simplification, and delightful storytelling.
CLICK HERE TO WATCH A TOUR OF OUR STUDIO

17. STORY LEAD
The Story Lead dives deep into who you are, what you
do, and how you do it, and ensures that your epiphany
is not lost throughout the production of your video.
They are skilled at making the complex, simple.
They are passionate about good communication.
Pictured: a real, live, Story Lead. We call her Nicole. Because that’s her real name.

18. DESIGN LEAD
The Design Lead works closely with the Story Lead
to ensure top-notch visual storytelling and quality
creative artistry. They are responsible for the timing,
the pace, and the style of your video. Their vision is
what helps make your video a video worth sharing.
Not a hired actor. She’s one of our Design Leads. Her name is Diana.

19. PRODUCER
The Producer makes sure the right things happen
at the right time and that the right person have the
right stuff to make the right decision. They protect
the relationship between time and budget. If some-
thing goes wrong, they take care of it, and if some-
thing goes right, it’s because they made it happen.
This is what a producer named Josh looks like. Classy, right?

20. DESIGNERS
Our team of illustrators, animators, editors, sound
designers, composers, and writers are constantly
pushing and innovating in their craft to effectively
translate your epiphany. They are experts in their
fields, and work together to ensure there are no lost
opportunities to bring excellence to your video.
This is Chase. He’s an amazing Illustrator and overall righteous dude.

21. TAKE THIS STUFF WITH YOU
We make videos. It’s what we do.
We have a unique and special process and collection of people
that you get to benefit from, sure, but yes, we’ll let you keep the video.
You'll also find value in the rest of the party favors.

22. STORY PLAN
After our kick-off and team brainstorming sessions, we compile a pitch
with a supporting document that serves as the compass for the video.
It’s a resource that you get to keep, and apply elsewhere.

23. PRODUCTION PLAN
During the production, we give you a full road-map of the creative choices
we make and the reasons we make them. This packet of information contains
the animatic, visual design choices, and sound design recommendations.

24. STORY STRATEGY
When we deliver the final video to you, we also capture all the additional ideas
and dreams the team had as well as unique storytelling and positioning strategies
based on your epiphany. This comes in handy later on when you need to
communicate your epiphany in other ways, as part of your additional marketing.

25. TRUTH, STORY, LOVE.
These are the values we hold dear. We weigh our decisions—
professionally and personally—on these values and what they mean
to us. We believe that wisdom is what the world needs, and we have
an opportunity to communicate it.
Truth is our message. Story is our method. Love is our motive.
epipheo.com