Making Waves - Web Directions 09 Keynote

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Cameron Adams talks about innovative design and the role he played in creating Google Wave.

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Making Waves - Web Directions 09 Keynote

  1. 1. *SUIT JACKET*
  2. 2. “Google Wave Drips With Ambition” — MC Siegler, Techcrunch
  3. 3. “Google Wave will change education forever.” — Joe Corbett, ISTE
  4. 4. “Wave is the closest thing to teleportation!!!” — eninstantes, YouTube intellectual
  5. 5. *STORY BOOK*
  6. 6. CENTRALISED
  7. 7. CENTRALISED DOCUMENTS
  8. 8. CENTRALISED DOCUMENTS DISCUSSION
  9. 9. DOCUMENTS
  10. 10. DISCUSSION
  11. 11. CENTRALISED DOCUMENTS
  12. 12. CENTRALISED DISCUSSION
  13. 13. *IN THE CLOUD*
  14. 14. CENTRALISED DOCUMENTS DISCUSSION
  15. 15. SEPARATE
  16. 16. k q p============== b af j p r ` r ====a l` == ppflk== ====== a= fpb i kq o ^ ==`b
  17. 17. “You know what our strategy is for ROI on PS3 in Q4 ‘09?”
  18. 18. “Nope”
  19. 19. “What’s our meeting itinerary?”
  20. 20. “PS3 sales in Q2” “New product partners” “How the GFC is affecting ROI on our CPM for PS3” “Someone stuck gum under my desk”
  21. 21. “Here’s our itinerary”
  22. 22. “Here’s our itinerary” “Sorry, here’s our real itinerary”
  23. 23. “Hey, the meeting’s on, get in here!”
  24. 24. Some sucker taking minutes
  25. 25. “Here’s the minutes”
  26. 26. “That’s not what I said”
  27. 27. “Here’s our proposed strategy”
  28. 28. “Where’s the ROI?” “Where’s the PS3?” “It was chocolate flavoured gum”
  29. 29. “Here’s our final strategy”
  30. 30. THE END
  31. 31. THE END it? ... O r is
  32. 32. A B A: You know what our strategy is for ROI on PS3 in Q4 ‘09?
  33. 33. A B A: You know what our strategy is for ROI on PS3 in Q4 ‘09? B: Nope
  34. 34. A B C D E A: You know what our strategy is for ROI on PS3 in Q4 ‘09? B: Nope A: What’s our meeting itinerary?
  35. 35. A B C D E A: You know what our strategy is for ROI on PS3 in Q4 ‘09? B: Nope A: What’s our meeting itinerary? B, C, D & E: - PS3 sales in Q2 - New product partners - How the GFC is affecting ROI on our CPM for PS3 - Someone stuck gum under my desk
  36. 36. A B C D E A: You know what our strategy is for ROI on PS3 in Q4 ‘09? B: Nope A: What’s our meeting itinerary? B, C, D & E: - PS3 sales in Q2 - New product partners - How the GFC is affecting ROI on our CPM for PS3 - Someone stuck gum under my desk
  37. 37. A B C D E A: Hey, the meeting’s on, get in here! B, C, D & E: - PS3 sales in Q2 - New product partners - How the GFC is affecting ROI on our CPM for PS3
  38. 38. A B C D E A: Hey, the meeting’s on, get in here! B, C, D & E: - PS3 sales in Q2 Sucker: Minutes - New product partners Sucker: Minutes - How the GFC is affecting ROI on our CPM for PS3 Sucker: Minutes
  39. 39. A B C D E A: Hey, the meeting’s on, get in here! B, C, D & E: - PS3 sales in Q2 Sucker & C: Updated Minutes - New product partners Sucker: Minutes - How the GFC is affecting ROI on our CPM for PS3 Sucker: Minutes
  40. 40. A B C D E A: Proposed Strategy
  41. 41. A B C D E A, B, C, D & E: Final Strategy
  42. 42. The End
  43. 43. The End
  44. 44. FLUID
  45. 45. DRINK
  46. 46. “Google Wave: Finally, Innovation” — Webomatica
  47. 47. INNOVATION
  48. 48. AWESOMENESS
  49. 49. AWESOMENESS
  50. 50. INNOVATION == AWESOMENESS
  51. 51. I I I
  52. 52. FOSTER NEW IDEAS
  53. 53. EMPOWER
  54. 54. RISK
  55. 55. DESIGNING FOR INNOVATION
  56. 56. IPOD CLICK WHEEL
  57. 57. *MC303 JOG WHEEL*
  58. 58. REPLYING
  59. 59. EMAIL REPLY BUTTON
  60. 60. UX RESEARCH
  61. 61. “why keep changing it? pointless!if we want it changed then we d ask for it to change?we d votee or something to make it fir?but by the looks of it we dont like it!!!!!!!!!!!” — Facebook user with a keyboard full of exclamation keys
  62. 62. “Change is good. And change makes us angry.” — Ben Parr, Mashable
  63. 63. “If I had asked my customers what they wanted, it would have been a faster horse.” — Henry Ford
  64. 64. “when I first got my account I was extremely underwhelmed ... but after using it now for weeks I am converted and find myself extremely frustrated that it isn’t ready for wide release” — Cole Camplese
  65. 65. “It is often undesirable to go for the right thing first. It is better to get half of the right thing available so that it spreads like a virus. Once people are hooked on it, take the time to improve it to 90% of the right thing.” — Richard Gabriel
  66. 66. 6,788,947,849
  67. 67. “If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable ... criticism comes to those who stand out.” — Seth Godin
  68. 68. FEATURES
  69. 69. Thank you.

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