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How to create a great whiteboard video on the cheap

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I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…

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How to create a great whiteboard video on the cheap

  1. 1. How to create a Great Whiteboard Video on the Cheap (7 steps) by Duke Revard Date
  2. 2. 1) Brainstorm Your video must addresses one of the following three questions: ✤ What problem am I solving? ✤ What question am I answering? ✤ What need am I meeting?
  3. 3. Scour the Web ✤ Find great content that “works” ✤ Analyze why it works ✤ I watched several Epipheo > videos to gain inspiration ✤ “The Secret to Creativity is learning to hide your sources” - Albert Einstein ✤ Budget: Free (or the value of your time)
  4. 4. Resource “The Thank You Economy” by Vaynerchuk General Content Marketing Theory
  5. 5. 2) White the Script Yourself ✤ No one knows your business/ org/website like you ✤ Not a great writer? Enlist a good writer to help ✤ The tighter the script, the slower the pace of the video ✤ Remember: the images will do a lot of the talking. Less = More ✤ Budget: Free (or the value of your time)
  6. 6. Script Length ✤ 240-280 words = 2 min video ✤ Compare the 3 videos I did ✤ “How to get a Surety Bond in 5 Minutes” Video (2:09 min, 318 words) ✤ “Surety Bonds Made Easy” Video (1:45 min, 275 words) ✤ “The Rolls-Royce of Surety Software” Video (1:23 min, 245 words)
  7. 7. Resource ✤ Williams Brohaugh’s (Readers Digest Editor) book “Write Tight” is a great reference ✤ Utilize Brohaugh’s tips through multiple re-writes are you are certain to say more with less ✤ You will come back to this resource in all of your copywriting
  8. 8. 3) Outsource the Drawings... ✤ ...Unless you are a gifted artist ✤ Check out the portfolio of several artists ✤ Choose the one that best captures your desired tone and budget ✤ Budget: $500 per-video-minute or Free is you do the drawings
  9. 9. Editing Process ✤ You will likely get one image editing cycle with the artist ✤ Make sure the artist is capturing the right metaphors and tone for your video ✤ Give specific feedback ✤ Example: Items in Gray Bubbles were things we moved around or changed.
  10. 10. Resource I used, and now recommend, Mike Washburn at www.justscribbles.com
  11. 11. 4) Record audio reading of the Script I used bodalgo.com and received 25 project offers in 12 hours.
  12. 12. Choose Voice talent ✤ Upload your script on bodalgo.com and many will read it as their audition ✤ Select the Audio Talent that best captures the tone you are seeking with your video ✤ Budget: We received several offers in the $225-250 range for 4 minutes of audio (two videos) or Free if you read the script yourself
  13. 13. 5) Write a great Headline ✤ Bad Headline = Invisible ✤ This is the most important step ✤ Must be intriguing enough to standout from the noise ✤ Convince people your video is worth 2 minutes of their time ✤ Budget: Free (or the value of your time)
  14. 14. Resource Free: “Headline Hacks” by Jon Morrow Premium: “Advertising Headlines” by Garfinkel
  15. 15. 6) Include a Call-to-Action ✤ Get as much mileage out of your video as possible ✤ “Subscribe to our YouTube channel” ✤ “Share with your friends” ✤ “Visit our Website” ✤ Budget: Free (or the value of your time)
  16. 16. 7) Promote, Promote, Promote ✤ You worked hard on the video, now work hard to promote it ✤ Make sure your Blog/website is your digital home base ✤ Post on Monday ✤ Share with people who may be interested ✤ Utilize Social Media ✤ Budget: Free (or the value of your time)
  17. 17. Overall Cost of Whiteboard Video* Free - $1,200 based on how much you outsource (*for a 2 minute video)
  18. 18. Watch the 3 video’s I created... At www.suretysolutionsllc.com or search for our channel “Surety Solutions, LLC” on YouTube
  19. 19. What Questions do you still have about creating great Whiteboard Videos on the cheap? ✤ I will answer any question you have in the comments below ✤ Please Share this with your network ✤ Visit us at www.suretysolutionsllc.com/blog

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