On October 23rd, 2014, we updated our
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and it’s also about reaching and maintaining a high search engine ranking.
Think about your Reader...
Who are they?
What kind of person are they?
How well educated are they?
Why are they reading your blog?
What do they hope to get from it?
What do they want to know or be able to do, after they've read it?
Because online reading is often dominated by the F-pattern . That is, people read the first few listed items somewhat thoroughly — thus the cross-bars of the "F" — but read less and less as they continue down the list, eventually passing their eyes down the text's left side in a fairly straight line. At this point, users see only the very beginning of the items in a list.
Users typically see about 2 words for most list items; they'll see a little more if the lead words are short, and only the first word if they're long. Of course, people don't see exactly 11 characters every time, but we picked this number to ensure uniformity across the sites we tested.
Some Resources to Help ~
Men with Pens
Check your writing:
Google Adwords Keyword Tool
The Scorecard is just a way to objectively measure the quality of your writing.
The higher your score, the better your writing.
This scorecard is merely a guideline.
These recommendations are common features in most great copy-writing.