Sam Altman, Loopt
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Sam Altman, Loopt

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Sam Altman, Loopt Sam Altman, Loopt Presentation Transcript

  • Signal Austin: The Leveraging Local Conversation
    Austin, tx March 10th, 2011
  • Case Study
    Big Bucks and Taco Trucks:
    Virgin Opens Mexico
    Speaker
    Sam Altman
    CEO, Loopt
  • Signal: Austin
    @loopt
    facebook.com/loopt
    View slide
  • Real-Time, Local, Mobile
    Agenda
    • Flash deal in action: Virgin America View slide
    • What it looks like: the next real-time, local engagement
    • SXSW 2011: National brand flash deals
    4
  • Flash Reward Case Study
    2-for-1 Plane Tickets to Mexico
    • 4 hours, 4 places - San Francisco / LA
    • No pre-announcement
    • Heavy social media push
    • Direct customer outreach
  • Virgin America / Loopt Results
    6
    • 7 airplanes-worth of engaged customers (1,300 people @ SF Taco Truck alone)
    • 5th-highest revenue day in Virgin America history
  • Real-Time Local Engagement
    7
    • “Flash deals” with hyper-local reach
    • Perishable-inventory, limited-time offerings
    • Bring local customers with an intent to buy
    • Bridges mobile engagement with in-person interaction
  • Loopt Rewards Wagon – SXSW 2011
    • More than $50K in prizes
    • Moving around Austin, Reward Alerts at unannounced times
    • Limited time, perishable inventory
    @Loopt // #RewardsWagon // #SXSW
    8