Location Based Services


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A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.

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Location Based Services

  1. 1. Location Based Services<br />By: Cory O’Brien<br />March, 2010 <br />Image: Google<br />
  2. 2. LOCATIA-WHA?<br />Cory O’Brien<br />Image: E*TRADE<br />
  3. 3. A location based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.<br />http://en.wikipedia.org/wiki/Location-based_service<br />Cory O’Brien<br />
  4. 4. Or, More Simply:<br />+<br />=<br />Cory O’Brien<br />
  5. 5. Foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things.<br />Cory O’Brien<br />
  6. 6. Launch: March, 2009<br />Users:600,000+<br />Focus: Badges and Becoming Mayor<br />Platforms: iPhone, Android, Blackberry, Palm, Mobile<br />Unique: 2-Way API<br />Good For: Meeting Up With Friends<br />Cory O’Brien<br />
  7. 7. Gowalla is a remarkable way to share and discover eateries, coffeehouses, nightlife hotspots, hipster hangouts, retail meccas, famous landmarks, notable architecture, parks, museums and more. Everywhere you go.<br />Cory O’Brien<br />
  8. 8. Launch: March, 2009<br />Users: 150,000+<br />Focus: Stamps, Pins and Trips<br />Platforms: iPhone, Android, Palm, Mobile<br />Unique: Photos,Friend Notes<br />Good For: Discovering The World Around You<br />Cory O’Brien<br />
  9. 9. MyTown is a GPS game about buying and owning your favorite local shops, restaurants, and hangouts on your iPhone.<br />Cory O’Brien<br />
  10. 10. Launch: July, 2009<br />Users:1,500,000+<br />Focus: Gaming<br />Platforms: iPhone, iPod Touch<br />Unique: Store<br />Good For: Gaming<br />Cory O’Brien<br />
  11. 11. Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones.<br />Cory O’Brien<br />
  12. 12. Launch: September, 2005<br />Users: 3,000,000+<br />Focus: Events<br />Platforms: iPhone, Blackberry, Android, 100+ Phones<br />Unique: Real-Time Location, Facebook Events<br />Good For: Anyone Without A Smartphone<br />Cory O’Brien<br />
  13. 13. Whrrl seeks to increase the possibility of real-world adventure and human connection in our daily lives by bringing together people who share real-world visit patterns.<br />Cory O’Brien<br />
  14. 14. Launch: July, 2008<br />Users: Unknown<br />Focus: Footstream<br />Platforms: iPhone, Mobile<br />Unique: Societies<br />Good For: Documenting Your Life<br />Cory O’Brien<br />
  15. 15. The simple way to keep up with friends, meet new people, and discover new places. All while you're out and about.<br />Cory O’Brien<br />
  16. 16. Launch: October, 2005<br />Users: 2,000,000+<br />Focus: Community<br />Platforms: iPhone, Android, Blackberry, Mobile, SMS<br />Unique: Asymmetrical Follow<br />Good For: Media Creators<br />Cory O’Brien<br />
  17. 17. How Do<br />They<br />Make<br />Money?<br />Cory O’Brien<br />Image: http://www.flickr.com/photos/amagill/3366720659/<br />
  18. 18. Cory O’Brien<br />
  19. 19. Cory O’Brien<br />
  20. 20. Cory O’Brien<br />
  21. 21. Cory O’Brien<br />
  22. 22. Cory O’Brien<br />
  23. 23. Cory O’Brien<br />
  24. 24. Cory O’Brien<br />
  25. 25. Cory O’Brien<br />
  26. 26. DEMOGRAPHICS ->WHO?<br />LANGUAGE ->WHO?<br />BEHAVIORAL ->WHAT?<br />INTERESTS ->WHAT?<br />ACTIVITY ->WHAT?<br />LOCATION ->WHERE?<br />WEATHER ->WHERE?<br />TIME ->WHEN?<br />Cory O’Brien<br />Image: http://www.flickr.com/photos/baturix/4335506910/<br />
  27. 27. Thank You!<br />Cory O’Brien<br />http://foursquare.com/user/CoryOBrien<br />http://gowalla.com/users/CoryOBrien<br />http://bit.ly/CoryOBrienLoopt<br />http://whrrl.com/person/18784790/Cory_OBrien<br />http://brightkite.com/people/CoryOBrien<br />Cory O’Brien<br />Image: http://www.flickr.com/photos/lara604/3593696018/<br />