2. Joel Lunenfeld Ian Dallimore Digital OOH Strategist Lamar Advertising Company CEO Moxie Interactive Tripp Westbrook Alvaro Muir Executive Creative Director Firehouse Vice President, Digital Media CBS Outdoor
3. Out of Home & Social Media The Evolving Landscape Social Makes the Experience Personal Rewarding Competitive Panel Discussion
22. They had fans submit their photos in their costumes to their Facebook Fan Page.
23. Photos were chosen from their Fan photos and displayed on our digital boards.
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25. Driving Social Check-Ins Billboard above American Eagle’s flagship store in Times Square Offers a 15% discount for checking in
26. Group Rates Apply to Everyone Crowd-sourced couponing bring discounts and customers Socially spread deals share value with customers and attract normally hard to reach patrons to businesses
29. Bars Become More Social Digital Jukeboxes & Apps Integration of Foursquare, Facebook, Twitter, and Flickr into hardware “Meet the Mayor” incentives Display FB and Twitter streams FB Events integration Ecast Touchtunes Roqbot - App based jukebox Creates a competition in the venue
30. Outdoor Social Gaming Yahoo! Bus Stop Derby Interactive displays at bus stop San Francisco residents invited to represent their neighborhood Play super-size versions of Yahoo! mobile games against others Over 60,000 people played
Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.