Florida s first_coast_of_golf_september_board_meet


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Florida s first_coast_of_golf_september_board_meet

  1. 1. Florida's First Coast of Golf Board of Directors Meeting September 19, 2013
  2. 2. Board of Directors Meeting Agenda September 19, 2013 Comfort Suites World Golf Village |10:00 – 11:15 AM| |I.| |Open Meeting/Anti-trust statement| | Truhlar| |II.| |Past Minutes (yellow)| | Goodman|
  3. 3. Antitrust & Conflict of Interest Statements | Antitrust Statement| The purpose of this meeting today is to act upon matters relating to the business of the northeast Florida golf tourism industry and not to discuss or pursue the business interests of individual companies. We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing methods, allocation of territories or customers, or restraints of trade as to property owners, supplies or others. We should not engage in discussions of individual company plans or contemplated activities. We should concern ourselves only with the business of the northeast Florida golf tourism industry as set forth in the agenda for this meeting. | Conflict of Interest Statement| "It is the duty of every member of Florida's First Coast of Golf who is in any way, directly or indirectly, interested in a contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract."
  4. 4. Secretary Report Approval of Past Minutes Allen Goodman
  5. 5. Treasurer Report David Shaffer
  6. 6. President's Report David Reese
  7. 7. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  8. 8. Flagler Awards Winner "The Henry"
  9. 9. FY 2013-2014 Digital Marketing Preparation Updated the advertising campaign look and feel Updated our processes for reporting Organizing our co-op digital marketing campaigns Ready for launch October 1 Continuing the focus of: Most Coastal Golf in the Southeast Home of the World Golf Hall of Fame Home of THE PLAYERS
  10. 10. New Creative
  11. 11. New Landing Page Design Double-click to enter text
  12. 12. New Landing Page Design Double-click to enter text
  13. 13. Live Digital Dashboard
  14. 14. New Media Reports Report on media individually through life of campaign Identify performance by banner and be able to adjust as needed Begin new media reports with new fiscal year October 1
  15. 15. Weekly Email Campaign Sending out via segmented lists Open Rates consistently between 6% and 8% We are not seeing a differentiation in performance among the lists - subtle variances
  16. 16. New Elements for New Fiscal Year Enhanced Search Engine Optimization effort Inclusion of retargeting campaign with behavioural, contextual and search Ongoing paid search and social media search campaigns Animated online banner ads whenever possible
  17. 17. New Co-Op Partner Form Created a new co-op partner form Courtney will send out reminders before due dates for each individual campaign Will include option to use creative for several media buys vs. having to fill out a form for each one Will include the requirements for the media buys and landing pages
  18. 18. 2012-13 Membership Visit Florida's Golf Publication 2013-14 Membership Overview Courses (25) Bent Creek Golf Course Champions Club at Julington Creek Cimarrone Golf Club Dye's Valley Course Eagle Harbor Golf Club Fernandina Beach Golf Club Golf Club of North Hampton Golf Club of South Hampton Hammock Beach Resort Conservatory Course & Ocean Course LPGA International Hills & Jones Courses King & Bear Ponte Vedra Inn & Club Lagoon & Ocean Course Magnolia Point Golf Club Omni Amelia Island Plantation Oak Marsh & Ocean Links Palencia Club Palm Harbor Golf Club PLAYERS Stadium Course St John's Golf & Country Club Slammer & Squire Windsor Park Golf Club
  19. 19. Florida's Florida's First Coast Since 2010, First Coast of Golf's of Jacksonville Jaguar Promotion Overview Golf's Jaguar Promotion Overview
  20. 20. 2013 Jacksonville Jaguar Schedule
  21. 21. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013
  22. 22. WQAM- AM Miami Ultimate Football and Golf Getaway JAGUARS VS MIAMI AUGUST 9, 2013 RESULTS 135 recorded promos 20 live liners logo & image on WQAM.com Logo inclusion on digital homepage banner Logo inclusion in on-site registration Signage at WQAM promo events Total Media Value: $109,050 Impressions: 476,600
  23. 23. 1010XL "Stay-Cation" Radio Promotion
  24. 24. 1010 XL 92.5 FM "StayDouble-click to enter title Cation"
  25. 25. Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  26. 26. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  27. 27. November Board Report
  28. 28. FY 2013-14 Media Value
  29. 29. COVER GOLFSTYLES FALL 2013 PONTE VEDRA INN & CLUB LAGOON COURSE |Print Circulation| |150,000K| |Digital Audience| |236,000K| Audience: Philadelphia-DC-New Jersey-Ohio Digital also includes: Atlanta-Carolinas-New England
  30. 30. GolfStyles Fall 2013
  31. 31. EXTRAGOLF.AT Summer 2013
  33. 33. Elena Davis - UNF Communications
  34. 34. The Golf Club at North Hampton Video was not exported from SlideRocket
  35. 35. Omni Amelia Island Plantation - Ocean Links Video was not exported from SlideRocket
  36. 36. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Finalist
  37. 37. VOTING AGENDA Board of Directors September 19, 2013 1. Approval of the FY 2013-14 Budget & Marketing Plan. Comments: Executive Board members have reviewed for full board presentation. Action: Reese to highlight some of the programs, discussion vote.
  38. 38. Open Discussion Tourist Board/VISIT FLORIDA Updates Trends/How's Business Annual Meeting Close