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Valero Alamo Bowl Partnership Opportunities

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In 25 years, the Valero Alamo Bowl has gone from the new kid on the block to the #1 bowl game outside of the CFP annually delivering Top 15 match-ups and unforgettable memories. How can a partnership with the Bowl help you?

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Valero Alamo Bowl Partnership Opportunities

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  4. 4. 5 Since 2005, the outcome of 10 Valero Alamo Bowls has not been decided until the final minutes. The unforgettable memories from these fantastic finishes appreciate in value and allow your brand to tie into the excitement of these thrilling games. REMEMBER THE ALAMO BOWL 5
  5. 5. A SAN ANTONIO TRADITION The Valero Alamo Bowl drives economic impact and visibility for San Antonio, while also serving as our city’s holiday tradition. Bowl partners can make a deep connection with these passionate San Antonio area college football fans through flexible partnerships tailored to specific business goals. 6
  6. 6. OFFICIAL PARTNERS Make your partnership with the non-profit Valero Alamo Bowl stand out. Sponsors have the right to use the Bowl logo and “Official” or “Proud Partner” designations in bowl-approved advertising or promotional materials. 7
  7. 7. EVENT MARKETING Over 750 football fans and local business leaders attend this popular luncheon to kick off the season, hear from ESPN talent and play games on the turf. Partners can take advantage of the logo recognition displayed on the Alamodome’s new videowalls and LED ribbon boards. 8
  8. 8. EVENT MARKETING Each October, 1,200 golfers take more than 20,000 attempts during this 10-day tournament for their chance to win prizes. Whether a partner wants to be included in the media buy, recognized onsite or provide traffic driving offers to participants, this event delivers excitement and results. 9
  9. 9. EVENT MARKETING Bowl events during the college football season such as the Bowl Insider Reception, Team Announcement Party and other networking functions are focused on San Antonio. Sponsors can activate around events that deliver the demographics they seek. 10
  10. 10. EVENT MARKETING Headlined by the two head coaches, the Golf Classic is an annual favorite that provides a day of fun, prizes and networking for 250 community leaders and business executives. Entitlement of this event includes logo recognition and hospitality benefits at the Valero Alamo Bowl. 11
  11. 11. EVENT MARKETING The Kickoff Luncheon annually draws over 1,200 fans and local business leaders to experience all the pageantry surrounding the game. Event sponsors sit at the head table with the head coaches, team captains and ESPN talent and receive recognition onsite and at the Valero Alamo Bowl. 12
  12. 12. 13 The Fan Zone is a fun, free event open for the six hours prior to kickoff that captures all the excitement of the big game. Over 25,000 fans will enjoy games, appearances by the university bands, other live entertainment as well as food and drink. Bowl partners can set up an interactive exhibit space to feature their products and generate leads. EVENT MARKETING
  13. 13. EVENT MARKETING Over 3,000 partners enjoy all-you-can eat buffets and open bars in private areas at Sunset Station before kickoff. Our Pregame Party sponsors receive on-site recognition, display opportunities and the opportunity for name and logo recognition in-game on the Alamodome’s new LEDs and videowalls. 14
  14. 14. EVENT MARKETING The Gridiron Club is the best space to entertain guests in the Alamodome on game day. Over 2,000 local patrons will enjoy the amenities that start two hours prior to kickoff and last an hour after the game. This 20,000 square foot space allows for partners to activate marketing programs and entertain clients. 15
  15. 15. Through our targeted data acquisition with co-branded promotions, the Bowl can deliver traffic and addressable leads for potential customers and assist partners to learn more about current customers. ADVERTISING/BRANDING 16
  16. 16. ADVERTISING/BRANDING The San Antonio FOX, NBC and CW stations will partner with a Bowl sponsor to deliver fans the ultimate game day experience as the prize for this multi- platform, season long promotional campaign. In addition to TV ads in print and email publications, the Bowl will bundle in an array of radio, print and digital assets to promote the weekly contest. 17
  17. 17. A multi-media campaign for this in-game promotion will encourage fans to register for their chance to win a Grand Prize if the opening or halftime kickoff is run back for a touchdown. All entrants can receive a bounce back offer for participating while the Bowl partner receives actionable data on the registrants. ADVERTISING/BRANDING 18
  18. 18. Predictive contests tap into the passion of fans to select a Valero Alamo Bowl or regular season college football result. Those who pick correctly win a corresponding prize. ADVERTISING/BRANDING 19
  19. 19. ADVERTISING/BRANDING Co-branded exclusive “enter to win” VIP Experiences such as a Team Parade Barge Ride, Pregame VIP Tour & Field Visit, Field Seats, and Tunnel Run Out with the teams will deliver Bowl partners a contest platform, social outreach and an ad spend to promote the contest as well as targeted data acquisition. 20
  20. 20. The Alamodome’s four new HD videowalls allow for video features that marry with moments of exclusivity on the 360 degree LED ribbon boards. Bowl partners receive exposure range from a name recognition on a sponsor scroll to branded feature, on-field contest and fan interaction elements. ADVERTISING/BRANDING 21
  21. 21. ADVERTISING/BRANDING Both the Game Program and Fan Guide are distributed in print and online, the Bowl Insider and Eblasts are emailed to 45,000 subscribers and radio ads are available on ESPN SA. 22
  22. 22. ADVERTISING/BRANDING 23 Downtown businesses can join this program to reach the 60,000+ fans attending the Bowl Week activities. Downtown Partner benefits include website and social media mentions, ads on hotel key cards and collateral items for staff to promote your association with the Valero Alamo Bowl.
  23. 23. COMMUNITY OUTREACH Want to reach San Antonio youth? Each year the Bowl provides 10,000 concussion test for San Antonio middle and high school students and hosts 500+ children at our summer football clinic in the Alamodome. The Bowl is also seeking a partner for our family ticket program. 24
  24. 24. COMMUNITY OUTREACH The Valero Alamo Bowl matches donations from partners to underwrite game tickets for military appreciation and non-profit groups as well as support our scholarship programs at San Antonio high schools and colleges that annually award $1 million to deserving local students. 25
  25. 25. HOSPITALITY/NETWORKING This popular program provides priority seating, networking opportunities and name recognition at 20 annual Bowl events including a listing in the game program and on the Alamodome’s new videowalls that will run during the Valero Alamo Bowl in front of 60,000+ attendees. 26
  26. 26. HOSPITALITY/NETWORKING Whether you want to entertain customers, reward employees or attend with family and friends, the Bowl has premium group offerings to deliver an unforgettable experience. These opportunities include private pregame parties, suites and in-stadium areas reserved for your guests. 27
  27. 27. HOSPITALITY/NETWORKING Bowl partners have access to memorable experiences like watching the game from an exclusive set of field seats and then taking advantage of post-game passes to celebrate with the winning team. 28
  28. 28. Contact: Rick Hill Vice President of Marketing 210-704-6388 rickh@alamobowl.com For targeted, results-driven partnerships, Remember the Alamo Bowl.

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