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Living, RethoughtWhat the next wave of technology means for humansLouisa HeinrichGroup Director, StrategyFjord@customdelux...
Slide 2 © Fjord 2012 | Confidential
We do digital service design    We create    useful, effective,    and desirable    services that    people love.Slide 3 ©...
Digital has come a long way.Slide 4 © Fjord 2010 | Confidential
It’s gone from option to necessitythennowSlide 5 © Fjord 2012 | Confidential
… And from peripheral to corefor businesses, too.Slide 6 © Fjord 2012 | Confidential
So we’ve learned a few thingsSlide 7 © Fjord 2012 | Confidential
It’s all still changing. Only now, it’schanging even faster.Slide 8 © Fjord 2010 | Confidential
2.3 billion   connected people                                                  ~5 billion                                ...
Interaction hazard aheadSlide 10 © Fjord 2012 | Confidential
How much attention do we have?Slide 11 © Fjord 2012 | Confidential
New challenges emerge as theinterface fades into the background...Slide 12 © Fjord 2012 | Confidential
Understanding: C & A “Like”Slide 13 © Fjord 2012 | Confidential
Understanding: Pixels per PersonSlide 14 © Fjord 2012 | Confidential
Immediacy: Grab MagicSlide 15 © Fjord 2012 | Confidential
Integration: Jawbone UPSlide 16 © Fjord 2012 | Confidential
Homo Digitus is emergingSlide 17 © Fjord 2012 | Confidential
So what should we do about all ofthis? As designers? As people?Slide 18 © Fjord 2012 | Confidential
The human face of sustainabilityImages: Ithaca Fjord 2012 Library, the Mustard Seed Project     Slide 19 © College | Confid...
As designers, we must facilitatethe change.Slide 20 © Fjord 2012 | Confidential
Beautiful seams, not “seamlessness”Slide 21 © Fjord 2012 | Confidential
Beware the uncanny valleySlide 22 © Fjord 2012 | Confidential
New skills for new problems          quantum          maths                                 choreography                  ...
We mustn’t be afraid to learn newthings.Slide 24 © Fjord 2012 | Confidential
Because this is what it’s all about.Slide 25 © Fjord 2012 | Confidential
Danke!   @customdeluxe   @fjordSlide 26 © Fjord 2012 | Confidential
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MLOVE living rethought

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Fjord's Group Director, Strategy, Louisa Heinrich talks about what the next wave of technology means for humans and the important role designers have to play.

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Transcript of "MLOVE living rethought"

  1. 1. Living, RethoughtWhat the next wave of technology means for humansLouisa HeinrichGroup Director, StrategyFjord@customdeluxe@fjord Slide 1 © Fjord 2012 | Confidential
  2. 2. Slide 2 © Fjord 2012 | Confidential
  3. 3. We do digital service design We create useful, effective, and desirable services that people love.Slide 3 © Fjord 2012 | Confidential
  4. 4. Digital has come a long way.Slide 4 © Fjord 2010 | Confidential
  5. 5. It’s gone from option to necessitythennowSlide 5 © Fjord 2012 | Confidential
  6. 6. … And from peripheral to corefor businesses, too.Slide 6 © Fjord 2012 | Confidential
  7. 7. So we’ve learned a few thingsSlide 7 © Fjord 2012 | Confidential
  8. 8. It’s all still changing. Only now, it’schanging even faster.Slide 8 © Fjord 2010 | Confidential
  9. 9. 2.3 billion connected people ~5 billion connected objects (and growing)Source:Slide 9 Meeker, 2012 | Confidential Mary © Fjord kcpb, Internet trends 2012
  10. 10. Interaction hazard aheadSlide 10 © Fjord 2012 | Confidential
  11. 11. How much attention do we have?Slide 11 © Fjord 2012 | Confidential
  12. 12. New challenges emerge as theinterface fades into the background...Slide 12 © Fjord 2012 | Confidential
  13. 13. Understanding: C & A “Like”Slide 13 © Fjord 2012 | Confidential
  14. 14. Understanding: Pixels per PersonSlide 14 © Fjord 2012 | Confidential
  15. 15. Immediacy: Grab MagicSlide 15 © Fjord 2012 | Confidential
  16. 16. Integration: Jawbone UPSlide 16 © Fjord 2012 | Confidential
  17. 17. Homo Digitus is emergingSlide 17 © Fjord 2012 | Confidential
  18. 18. So what should we do about all ofthis? As designers? As people?Slide 18 © Fjord 2012 | Confidential
  19. 19. The human face of sustainabilityImages: Ithaca Fjord 2012 Library, the Mustard Seed Project Slide 19 © College | Confidential
  20. 20. As designers, we must facilitatethe change.Slide 20 © Fjord 2012 | Confidential
  21. 21. Beautiful seams, not “seamlessness”Slide 21 © Fjord 2012 | Confidential
  22. 22. Beware the uncanny valleySlide 22 © Fjord 2012 | Confidential
  23. 23. New skills for new problems quantum maths choreography sound engineeringSlide 23 © Fjord 2012 | Confidential
  24. 24. We mustn’t be afraid to learn newthings.Slide 24 © Fjord 2012 | Confidential
  25. 25. Because this is what it’s all about.Slide 25 © Fjord 2012 | Confidential
  26. 26. Danke! @customdeluxe @fjordSlide 26 © Fjord 2012 | Confidential
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