MLOVE living rethought
 

MLOVE living rethought

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Fjord's Group Director, Strategy, Louisa Heinrich talks about what the next wave of technology means for humans and the important role designers have to play.

Fjord's Group Director, Strategy, Louisa Heinrich talks about what the next wave of technology means for humans and the important role designers have to play.

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    MLOVE living rethought MLOVE living rethought Presentation Transcript

    • Living, RethoughtWhat the next wave of technology means for humansLouisa HeinrichGroup Director, StrategyFjord@customdeluxe@fjord Slide 1 © Fjord 2012 | Confidential
    • Slide 2 © Fjord 2012 | Confidential
    • We do digital service design We create useful, effective, and desirable services that people love.Slide 3 © Fjord 2012 | Confidential
    • Digital has come a long way.Slide 4 © Fjord 2010 | Confidential
    • It’s gone from option to necessitythennowSlide 5 © Fjord 2012 | Confidential
    • … And from peripheral to corefor businesses, too.Slide 6 © Fjord 2012 | Confidential
    • So we’ve learned a few thingsSlide 7 © Fjord 2012 | Confidential
    • It’s all still changing. Only now, it’schanging even faster.Slide 8 © Fjord 2010 | Confidential
    • 2.3 billion connected people ~5 billion connected objects (and growing)Source:Slide 9 Meeker, 2012 | Confidential Mary © Fjord kcpb, Internet trends 2012
    • Interaction hazard aheadSlide 10 © Fjord 2012 | Confidential
    • How much attention do we have?Slide 11 © Fjord 2012 | Confidential
    • New challenges emerge as theinterface fades into the background...Slide 12 © Fjord 2012 | Confidential
    • Understanding: C & A “Like”Slide 13 © Fjord 2012 | Confidential
    • Understanding: Pixels per PersonSlide 14 © Fjord 2012 | Confidential
    • Immediacy: Grab MagicSlide 15 © Fjord 2012 | Confidential
    • Integration: Jawbone UPSlide 16 © Fjord 2012 | Confidential
    • Homo Digitus is emergingSlide 17 © Fjord 2012 | Confidential
    • So what should we do about all ofthis? As designers? As people?Slide 18 © Fjord 2012 | Confidential
    • The human face of sustainabilityImages: Ithaca Fjord 2012 Library, the Mustard Seed Project Slide 19 © College | Confidential
    • As designers, we must facilitatethe change.Slide 20 © Fjord 2012 | Confidential
    • Beautiful seams, not “seamlessness”Slide 21 © Fjord 2012 | Confidential
    • Beware the uncanny valleySlide 22 © Fjord 2012 | Confidential
    • New skills for new problems quantum maths choreography sound engineeringSlide 23 © Fjord 2012 | Confidential
    • We mustn’t be afraid to learn newthings.Slide 24 © Fjord 2012 | Confidential
    • Because this is what it’s all about.Slide 25 © Fjord 2012 | Confidential
    • Danke! @customdeluxe @fjordSlide 26 © Fjord 2012 | Confidential