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Health & Wellness insight

  1. 1. Digital transformationThank you. in theHealth and Wellness domainOctober 2012Slide 1 © Fjord 2012 | Confidential
  2. 2. Contents 1 Briefly about Fjord 2 Health and wellness challenges 3 Large digital trends 4 New digital dynamics in health & wellness 5 Inspiration and insights 6 Early ideasSlide 2 © Fjord 2012 | Confidential
  3. 3. 1Slide 3 © Fjord 2012 | ConfidentialSlide 3 © Fjord 2010 | Confidential
  4. 4. At Fjord we do service design We create useful, effective, a nd desirable services that people love.Slide 4 © Fjord 2012 | Confidential
  5. 5. We connect people and technology Human needs, actions, and behaviour Devices, networks, software, s ensors and dataSlide 5 © Fjord 2012 | Confidential
  6. 6. Some of our clientsSlide 6 © Fjord 2012 | Confidential
  7. 7. Examples of our work in the domain E-Tech Awards Winner 2012 We‟re working with Adidas on two sensor-based wearable fitness solutions in their MiCoach range We‟re collaborating with Harvard Medical School to re- imagine the universal Pediatric Growth Chart We‟re working with this start-up to bring their high- performance athlete service to the massesSlide 7 © Fjord 2012 | Confidential
  8. 8. 2Slide 8 © Fjord 2012 | ConfidentialSlide 8 © Fjord 2010 | Confidential
  9. 9. An aging population Today, people aged 65 years or over in the EU 18% By 2060 the share will be 30% Workforce decreases, leading to less income for society, while the healthcare costs increaseSlide 9 © Fjord 2012 | Confidential
  10. 10. Bad lifestyles & chronic disease 1 300 50% Billion Million increase of the world‟s population of these 1 billion people in diabetes in the UK in is overweight are the last 5 years clinically obeseSlide 10 © Fjord 2012 | Confidential
  11. 11. Age impacts what we care about 25 50 75 Look better Live healthier Prevent disease Treat diseaseSlide 11 © Fjord 2012 | Confidential
  12. 12. Some needs are universal“In the 19th century health was transformed by clean and clear water.In the 21st century health will be transformed by clean, clear knowledge.”Sir Muir GraySlide 12 © Fjord 2012 | Confidential
  13. 13. A shared driver for people & society from to reactive proactive health management health managementSlide 13 © Fjord 2012 | Confidential
  14. 14. 3Slide 14 © Fjord 2012 | ConfidentialSlide 14 © Fjord 2010 | Confidential
  15. 15. Digital transformation waves Desktop web 1990‟s 2000‟s 2010‟sSlide 15 © Fjord 2012 | Confidential
  16. 16. Digital transformation waves Desktop web Mobility 1990‟s 2000‟s 2010‟sSlide 16 © Fjord 2012 | Confidential
  17. 17. Digital transformation waves Desktop web Mobility Living services 1990‟s 2000‟s 2010‟sSlide 17 © Fjord 2012 | Confidential
  18. 18. Digital transformation waves Complexity Desktop web Mobility Living services 1990‟s 2000‟s 2010‟sSlide 18 © Fjord 2012 | Confidential
  19. 19. The living services waveNew devices and connected sensors enable the capturing of massive amounts of highly fluid data.• Living entities – living and evolving entities. We need to design for fluidity and change.• Built for and around people – built around people and their lives, adapting to context and needs.• Natural interfaces – go beyond click & touch, to voice, gestures, info from body sensors, etc. Slide 19 © Fjord 2012 | Confidential
  20. 20. The biggest enabler is sensors “People ask me what Web 3.0 is all about. It‟s about the web of sensors” Tim O‟ReillySlide 20 © Fjord 2012 | Confidential
  21. 21. Digital is transforming the world “Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty” Mary Meeker of KPCB Image: http://gigaom2.files.wordpress.com/2012/05/eq7g4601.jpgSlide 21 © Fjord 2012 | Confidential
  22. 22. Digital and mobile disruption Finance Education Telecom Retail Traditional industry verticals The medical sector is a prime are often inward-looking. example of this. The disruption starts from a Medical Mary Meeker estimates the broader consumer-led „re-invention‟ market domain. impacted to have a turnover of over $35tn. Image: http://www.flickr.com/photos/eatingoutloud/3451406160/sizes/z/in/photostream/Slide 22 © Fjord 2012 | Confidential
  23. 23. 4Slide 23 © Fjord 2012 | ConfidentialSlide 23 © Fjord 2010 | Confidential
  24. 24. Quantification for everyoneThe world of logging apps and sensor-enabled devices is looking to the mainstream, andthe pursuit of well-being for everyone.Slide 24 © Fjord 2012 | Confidential
  25. 25. Specialist equipment consumerisedSlide 25 © Fjord 2012 | Confidential
  26. 26. The chart fatigue challengeFor people who start monitoring themselves, initially it‟s interesting to see the raw data.But the novelty wears off. When you need to move from achieving a goal to maintaining alevel, chart fatigue easily kicks in.Slide 26 © Fjord 2012 | Confidential
  27. 27. Who will own and access our data? • Will your hospital or doctor own your medical data? • Will the cloud masters own your data? • Should it belong to all of us?Slide 27 © Fjord 2012 | Confidential
  28. 28. A communication gap betweenhealthcare pros and patients “The patient is the most underused resource in medicine” e-Patient David deBronkart Tim O‟ReillySlide 28 © Fjord 2012 | Confidential
  29. 29. The risk of a doctor–patient gap DOCTOR PATIENTMost healthcare professionalshave not adopted new digitaltools at work.At the same time people‟sexpectations are changing.Slide 29 © Fjord 2012 | Confidential
  30. 30. We evolve – From Homo Sapiens…Slide 30 © Fjord 2012 | Confidential
  31. 31. …to Homo CumulusSlide 31 © Fjord 2012 | Confidential
  32. 32. 5Slide 32 © Fjord 2012 | ConfidentialSlide 32 © Fjord 2010 | Confidential
  33. 33. Raw data is not sufficient CONTEXT WISDOM KNOWLEDGE understanding principles INFORMATION understanding patterns DATA understanding relations UNDERSTANDINGSlide 33 © Fjord 2012 | Confidential
  34. 34. Addingmeaning BEFORE AFTERWired magazine redesignedthe blood test results sheet tomake it more meaningful.Slide 34 © Fjord 2012 | Confidential
  35. 35. Addingmeaning Test Name In Range Out of Range Reference Range Lab CHOLESTEROL 211 125-209 mg/dL 63 BEFORE AFTERSlide 35 © Fjord 2012 | Confidential
  36. 36. Good data visualisation is criticalThe age of Big Data is upon us. This is certainly the case in health and wellness. But achallenge that needs to overcome is to not only present data, but also make it meaningfuland actionable.Slide 36 © Fjord 2012 | Confidential
  37. 37. In wearables, style & fashion matterSlide 37 © Fjord 2012 | Confidential
  38. 38. The wrist is the next frontierThe surge in smart watches successfully funded is increasing. There is however still aquest for the killer app. MetaWatch and TouchWatch are funded, but nowhere at the levelof Pebble‟s $10M Kickstarter record. The Fuelband is seen on the wrist of many – peoplelike it, but everyone complains about inaccuracy.Slide 38 © Fjord 2012 | Confidential
  39. 39. Sensors get lost and washedOne clear drawback of the wearable sensors that are clipped onto our cloths, is that wetend to forget them, lose them, or destroy them in the laundry machine.Sensors that are worn on your skin or are embedded in the smartphone are less likely tobe lost or forgotten.Slide 39 © Fjord 2012 | Confidential
  40. 40. Open wellness platforms emergingData siloes is a real problem for users and healthcare professionals alike.Open activity collection platforms are seeing the daylight. Fluxtream and Health Graphare very interesting as they allow both read and write. Withings has launched a newwellness coach allowing you aggregate a range of services and sensors from Zeo toBodymedia. Macaw from USPM is also moving towards aggregation.Slide 40 © Fjord 2012 | Confidential
  41. 41. Creating rituals and habits is hard 1. ENGAGEMENT 2. ENFORCEMENT 3. EDUCATIONSlide 41 © Fjord 2012 | Confidential
  42. 42. A potent service design combo Aggregated meta data Wearable sensing Minimal presented in motivational Wearable sensing personal input form Wellness transformationSlide 42 © Fjord 2012 | Confidential
  43. 43. 6Slide 43 © Fjord 2012 | ConfidentialSlide 43 © Fjord 2010 | Confidential
  44. 44. • DIGITAL PHARMA•Slide 44 © Fjord 2012 | Confidential
  45. 45. • CUSTOM DESIGNED DRUGS •Slide 45 © Fjord 2012 | Confidential
  46. 46. • HOME PRINTED DRUGS •Slide 46 © Fjord 2012 | Confidential
  47. 47. • THE SOULMATE•Slide 47 © Fjord 2012 | Confidential
  48. 48. • THE DEVICE •Slide 48 © Fjord 2012 | Confidential
  49. 49. • POCKET X-RAY •Slide 49 © Fjord 2012 | Confidential
  50. 50. • DIAGNOSE OTHERS •Slide 50 © Fjord 2012 | Confidential
  51. 51. • DIGITAL JEWELLERY •Slide 51 © Fjord 2012 | Confidential
  52. 52. • GLANCEABLE • • AND AMBIENT •Slide 52 © Fjord 2012 | Confidential
  53. 53. • COMMUNICATION •Slide 53 © Fjord 2012 | Confidential
  54. 54. • DIGITAL REAL-WORLD GAMING •Slide 54 © Fjord 2012 | Confidential
  55. 55. Games are becoming „real‟ againKINECT GEOCACHING ZOMBIES RUNExercise: Low Exercise: Modest Exercise: High PHYSICAL ACTIVITY Promotions, like the Fjord-designed app for Batman „The Dark Knight Rises‟ can also challenge the users to physical activity – for example movements in their city to attack or defend it. Slide 55 © Fjord 2012 | Confidential
  56. 56. • REAL DIGITAL SOCCER •Slide 56 © Fjord 2012 | Confidential
  57. 57. • DIGITAL RITUALS • EXAMPLE EXISTING RITUALS TO BUILD ON • Getting up • Weighing oneself • Brushing teeth • Looking in the mirror • Taking a shower • Having a cup of tea or coffee • Running / biking • Sunday breakfast • Setting alarm when going to bed • Getting into the car or on board the bus/train/tram • Going to bedSlide 57 © Fjord 2012 | Confidential
  58. 58. TONGUE PICTURE AND SKIN MOLE CHECKSlide 58 © Fjord 2012 | Confidential
  59. 59. TOOTHBRUSH FOOD AND NUTRITION FEEDBACKSlide 59 © Fjord 2012 | Confidential
  60. 60. ECG AND BLOOD PICTURESlide 60 © Fjord 2012 | Confidential
  61. 61. Thank you.Thank youwww.fjordnet.com | @fjordSlide 61 © Fjord 2012 | Confidential
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