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The System is the World
NEXT 2011
Louisa Heinrich
@fjord
Hi, I’m Louisa Heinrich,
                                      I work in Service Design.




Slide 2 © Fjord 2010 | Confid...
But what exactly is Service Design?




Slide 3 © Fjord 2010 | Confidential
Slide 4 © Fjord 2010 | Confidential
Services have multiple
touchpoints with di erent uses,
depending on your needs.
 Slide 5 © Fjord 2010 | Confidential
They come in many
                                      flavours…




Slide 6 © Fjord 2010 | Confidential
A range of shapes
and sizes.




 Slide 7 © Fjord 2010 | Confidential
But the real magic happens
                                      behind the scenes, and we
                               ...
Every service is a complex system
of moving parts...
 Slide 9 © Fjord 2010 | Confidential
all of which work
together to enable
something important.




 Slide 10 © Fjord 2010 | Confidential
Complex systems underlie all
                                       kinds of services.




Slide 11 © Fjord 2010 | Confide...
At Fjord, we design
                                world class digital services




  We design digital services that tra...
Our landscape has changed.




Slide 13 © Fjord 2010 | Confidential
The Old Testament




Slide 14 © Fjord 2010 | Confidential
In the beginning there was technology…




Slide 15 © Fjord 2010 | Confidential
and lo, the geeks brought the gospel
                                       down from the mountain to the
                ...
But sometimes the gospel wasn’t all that relevant.




  Slide 17 © Fjord 2010 | Confidential
The New Testament
                     (or, the Gospel according to Fjord)




Slide 18 © Fjord 2010 | Confidential
Reality: in the beginning there were people.




  Slide 19 © Fjord 2010 | Confidential
People want to feel good.
  Slide 20 © Fjord 2010 | Confidential
Smartphones have put more power
   in people’s hands than ever before




Slide 21 © Fjord 2010 | Confidential
And technology is catching up with
our imagination…
    Slide 22 © Fjord 2010 | Confidential
So how do we invent things now?
                        (the 10 7 new Commandments)




Slide 23 © Fjord 2010 | Confidenti...
1. Thou shalt begin with
                                       people.




Slide 24 © Fjord 2010 | Confidential
2. Thou shalt understand technology,
but not worship it.




    Slide 25 © Fjord 2010 | Confidential
3. Thou shalt connect people in
deeper ways
 Slide 26 © Fjord 2010 | Confidential
3. Thou shalt connect people in
deeper ways
 Slide 27 © Fjord 2010 | Confidential
Connections are about content, too…
MySpace mobile-first service innovation and design




Slide 28 © Fjord 2010 | Confide...
4. Thou shalt put it
in their hands as
early as possible.




 Slide 29 © Fjord 2010 | Confidential
5. Thou shalt be humble.




 Slide 30 © Fjord 2010 | Confidential
6. And brave.




 Slide 31 © Fjord 2010 | Confidential
7. Thou shalt never think thou hast finished.




 Slide 32 © Fjord 2010 | Confidential
And lo, thou shalt be fruitful!




Slide 33 © Fjord 2010 | Confidential
Danke!
www.fjordnet.com
louisa.heinrich@fjordnet.com

Follow us at @fjord
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Louisa Heinrich, Group Strategy Director from Fjord presented during the mobile track at Next 11. The overall theme of the conference was Data Love. find more information about fjord here: www.fjordnet.com

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Fjord @ Next 11: The System is the World

  1. 1. The System is the World NEXT 2011 Louisa Heinrich @fjord
  2. 2. Hi, I’m Louisa Heinrich, I work in Service Design. Slide 2 © Fjord 2010 | Confidential
  3. 3. But what exactly is Service Design? Slide 3 © Fjord 2010 | Confidential
  4. 4. Slide 4 © Fjord 2010 | Confidential
  5. 5. Services have multiple touchpoints with di erent uses, depending on your needs. Slide 5 © Fjord 2010 | Confidential
  6. 6. They come in many flavours… Slide 6 © Fjord 2010 | Confidential
  7. 7. A range of shapes and sizes. Slide 7 © Fjord 2010 | Confidential
  8. 8. But the real magic happens behind the scenes, and we never even think about it. Slide 8 © Fjord 2010 | Confidential
  9. 9. Every service is a complex system of moving parts... Slide 9 © Fjord 2010 | Confidential
  10. 10. all of which work together to enable something important. Slide 10 © Fjord 2010 | Confidential
  11. 11. Complex systems underlie all kinds of services. Slide 11 © Fjord 2010 | Confidential
  12. 12. At Fjord, we design world class digital services We design digital services that transform businesses and help shape tomorrow’s world. Slide 12 © Fjord 2010 | Confidential
  13. 13. Our landscape has changed. Slide 13 © Fjord 2010 | Confidential
  14. 14. The Old Testament Slide 14 © Fjord 2010 | Confidential
  15. 15. In the beginning there was technology… Slide 15 © Fjord 2010 | Confidential
  16. 16. and lo, the geeks brought the gospel down from the mountain to the people. Slide 16 © Fjord 2010 | Confidential
  17. 17. But sometimes the gospel wasn’t all that relevant. Slide 17 © Fjord 2010 | Confidential
  18. 18. The New Testament (or, the Gospel according to Fjord) Slide 18 © Fjord 2010 | Confidential
  19. 19. Reality: in the beginning there were people. Slide 19 © Fjord 2010 | Confidential
  20. 20. People want to feel good. Slide 20 © Fjord 2010 | Confidential
  21. 21. Smartphones have put more power in people’s hands than ever before Slide 21 © Fjord 2010 | Confidential
  22. 22. And technology is catching up with our imagination… Slide 22 © Fjord 2010 | Confidential
  23. 23. So how do we invent things now? (the 10 7 new Commandments) Slide 23 © Fjord 2010 | Confidential
  24. 24. 1. Thou shalt begin with people. Slide 24 © Fjord 2010 | Confidential
  25. 25. 2. Thou shalt understand technology, but not worship it. Slide 25 © Fjord 2010 | Confidential
  26. 26. 3. Thou shalt connect people in deeper ways Slide 26 © Fjord 2010 | Confidential
  27. 27. 3. Thou shalt connect people in deeper ways Slide 27 © Fjord 2010 | Confidential
  28. 28. Connections are about content, too… MySpace mobile-first service innovation and design Slide 28 © Fjord 2010 | Confidential
  29. 29. 4. Thou shalt put it in their hands as early as possible. Slide 29 © Fjord 2010 | Confidential
  30. 30. 5. Thou shalt be humble. Slide 30 © Fjord 2010 | Confidential
  31. 31. 6. And brave. Slide 31 © Fjord 2010 | Confidential
  32. 32. 7. Thou shalt never think thou hast finished. Slide 32 © Fjord 2010 | Confidential
  33. 33. And lo, thou shalt be fruitful! Slide 33 © Fjord 2010 | Confidential
  34. 34. Danke! www.fjordnet.com louisa.heinrich@fjordnet.com Follow us at @fjord
  • justinleeschmidtmn

    May. 15, 2015
  • Nik_H

    Feb. 1, 2012
  • emmanuelvivier

    Jun. 20, 2011
  • haraldf

    May. 25, 2011
  • ibox2000

    May. 23, 2011

Louisa Heinrich, Group Strategy Director from Fjord presented during the mobile track at Next 11. The overall theme of the conference was Data Love. find more information about fjord here: www.fjordnet.com

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