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FITNESS & NUTRITION EXPERT PROGRAM
2016 PROGRAM • fitchicksacademy.com
Hey Chicks,
Most fitness courses focus on 1 aspect such as personal training or fitness instruction. What they don’t focus on is
how to teach amazing classes that get you clients, nutrition programs that work, wellness techniques to improve
health and how to thrive & grow in the health industry. To succeed in this business and in healthy living, you have
to approach it from all angles. Times have changed and now it’s time for you to stand out you have to change
with it!
Our goal is to get every woman worldwide pumped & involved in their health and in turn, build healthier families
and communities. After 20 years of studying, testing, sweating and teaching in the fitness and health industry, we
have taken all of our awesome expertise and packed it into our 200hr applicable certification to give you the tools
to do just that!
The Fitness & Nutrition Expert program is the only certification course of its kind in the industry!This is
not just a fitness or nutrition course; it is a total body, life changing journey – inside and out. What makes its truly
unique and different is it focuses on ALL aspects of health. You will have the edge on all trainers in the industry as
you can counsel on fitness, nutrition & wellness AND will have the skills to market & build a successful business
(aka more clients!). You are not just going to learn the info in class but you are going APPLY and practice what we
cover – leaving this course with the skills, experience confidence to be a leading fitness rock star!
DON’T TEACH FITNESS OR WANT TO?This program is still for you! With a focus on total mind and body fitness,
nutrition and wellness, the personal transformation – inside & out – will amaze you.
Questions or want more info? Please do not hesitate to email Amanda@fitchicks.ca or call 1-877-F1-CHICK.
Looking forward to sweating up a storm with you,
Amanda & Laura – FIT CHICKS
This is a complete and thorough professional 200hr
certification program in fitness and nutrition that
offers applicable (aka you will actually use this in
REAL life!) fitness instruction and personal training
skills, program development, nutrition & lifestyle
coaching and business building applications.
It also will provide a more in depth understanding and strategies
on how to effectively motivate and change people’s lifestyles to
build healthier communities everywhere. This program is created to
enhance prior professional fitness and nutrition training or to serve
as your introduction to this awesome field.
What is the Fitness & Nutrition Expert Program?
POTENTIAL CAREERS INCLUDE:
✓✓ Personal Trainer
✓✓ Group Fitness Instructor
✓✓ Nutrition & Wellness Coach
✓✓ Recipe Developer
✓✓ Health Writer
✓✓ Fitness Business Owner
✓✓ Gym Manager
✓✓ Children’s Activity Coordinator
✓✓ Fitness and wellness retreat leader
1 • FITNESS & NUTRITION EXPERT
There are a ton of fitness programs in the market. So what makes the
Fitness & Nutrition Expert the best choice for you? Let us break it down!
What makes this program different?
FITNESS & NUTRITION EXPERT
✓✓ A holistic approach, with a focus on fitness, nutrition,
wellness AND business, we are the only all inclusive
program that offers it all!
✓✓ Includes personal training, group fitness and online
training which means you will become versed in
3 areas for the price of 1
✓✓ Nutrition Counselling, which means you will have the
knowledge to guide clients to get results and reach
long term health goals with proper nutrition
✓✓ 200 Hour certification program which means we are here
to support you through your in-depth learning, building
confidence and skills.
✓✓ Practical hours to ensure you have real life experience
to hone your skills, build your resumes and confidence
✓✓ An awesome Chick network with access to job
opportunities, awesome resources, discounted
services and ongoing support in the industry
OTHER PROGRAMS
✗✗ Narrowed approach, which means you will focus on only
1 aspect of fitness that will limit your scope and skills.
✗✗ Only includes personal training OR group fitness OR online
training, which means you are limiting your reach and
your income and will need to make multiple courses.
✗✗ No focus on nutrition counselling, which means your
clients will not be able to get results and reach long term
health goals. Nutrition is over 90% of the equation!
✗✗ Weekend Courses which means you learn primarily
from a book with no additional support.
✗✗ No required teaching hours, which means you will have
no practical experience when leaving the program.
✗✗ No support, which means you will likely finish the
program and not have any additional support or access
to help you success
2 • FITNESS & NUTRITION EXPERT
Once you have successfully completed the
program, you will receive:
Certification
✓✓ Title of Certified Fitness & Nutrition Expert (FNE)
by FIT CHICKS
✓✓ Certificate of completion
✓✓ The Fitness & Nutrition Expert certification seal to your
materials to show the world your professional skills.
3 • FITNESS & NUTRITION EXPERT
C
E R T I F I E
D
FITNESS&
NUTRITIO
N
EXPERT
FIT CHICKS
Accredited with CAN FIT PRO!
The Fitness & Nutrition Expert certification is internationally accredited by Can Fit Pro! What does that mean? Upon
completion of this certification, you are also equivalent to receive your Fitness Instructor Specialist with Can Fit Pro!
To receive accreditation by Can Fit Pro, graduates must complete the Certification Accreditation Request Form
with Can Fit Pro.
Don’t live in Canada?
You can join us from anywhere in the world! This course is open to students around the world to learn and build a
fitness career within your community. Also, Can Fit Pro is internationally accredited and can be transferred to fitness
governing bodies worldwide.
PROGRAM BREAKDOWN
The Fitness & Nutrition
Expert Program is broken
down into 4 sections
that combine live online
classes, at home / online
study and practical
teaching including:
✓✓ FITNESS
✓✓ NUTRITION
✓✓ WELLNESS
✓✓ BUSINESS
Program Breakdown
5 • FITNESS & NUTRITION EXPERT
PART 1. VIRTUAL CLASSES
Classes will be held online weekly on Mon and Wed evenings
and on select Sundays. For full class schedule, please visit
www.fitchicksacademy.com. Note: All live online classes will be
recorded for later viewing should you not be able to attend.
PART 2. ONLINE / PRIVATE STUDY
At home study will include a variety of online and at home study in
addition to the live classes. These include pre-reading, assignments,
tests, tutorials and viewing pre-recorded videos (ie yoga, workout videos
etc - all instructional programming from course).
PART 3. TEACHING / ASSISTING / PRACTICAL HOURS
It’s time to put what you have learned into action. All practical teaching
hours, assisting and observation will be done in your community.
Please note that this is a very comprehensive course and requires full
attendance (unless otherwise approved). Certification is granted when
program is complete and all pre/post work has been submitted.
FITNESS
SECTION A: Fitness
FIT CHICKS®
FITNESS & NUTRITION EXPERT
7 • FITNESS & NUTRITION EXPERT
Whether you are just starting in the industry,
have been training for years or just want to
learn about health and wellness , you will
leave this program with the skills, confidence
and support to be a fitness rockstar in all
areas!
IN THIS SECTION YOU WILL LEARN:
✓✓ Personal training, group fitness
instruction and fierce health coaching
✓✓ How to teach! From 1 on 1 to
group classes
✓✓ Become an expert on building
fierce results based classes and
training programs
✓✓ Develop in-home and outdoor programs
for all levels & goals
✓✓ Create dynamic kids programs
✓✓ Develop the best online training
programs to train all over the world
✓✓ Have the confidence, skills and
support to be a leader in this industry
✓✓ …& so much more!
The fitness section is broken down into 4 modules including:
SECTION A: Fitness
8 • FITNESS & NUTRITION EXPERT
FITNESS MODULE 1
PERSONAL TRAINING
•	 Basic training principles for PT
•	 Fitness Theory
•	 Anatomy
•	 Components of a workout: warm up, cardio,
resistance training, cool down
•	 How to assess clients and screening
•	 Specific Program Development & Design
(i.e. weight loss, muscle building, etc.)
•	 Dealing with Injuries & Modifications
•	 At home exam, class assignment, project and
practical training included
FITNESS MODULE 4
FITNESS FOR ALL LEVELS
•	 Assessment of current fitness trends
•	 Development of Fitness Games, challenges and walking
clubs
•	 How to get families involved: Encouraging moms to get
active with their kids
•	 Healthy habits: How to develop at any age
•	 The difference between training children & seniors vs adults
•	 Legal, liability , risks
•	 Pregnancy training and seniors
FITNESS MODULE 2
GROUP FITNESS INSTRUCTOR
•	 Basic training principles for group fitness
•	 Components of a group fitness class: warm up to cool down
•	 Program Design & Development (i.e. bootcamp, progressive
programs, etc.)
•	 Teaching various levels, injuries and modifications
•	 How to instruct: cueing, phrasing, music selection
•	 How to build a community: Leadership & motivation skills
•	 Partner work, team building, obstacle courses
•	 Using your space: indoor vs outdoor workouts
•	 Effective group classes with equipment & without
•	 At home exam, class assignment, project and practical
training included
FITNESS MODULE 3
ONLINE TRAINER
•	 How to build an online training presence
•	 Communicating online, systems and technology
•	 Client screening and evaluation
•	 Online program design and development
•	 Client engagement online to get results
•	 Liabilities, legal, etc.
NUTRITION
SECTION B: Nutrition
10 • FITNESS & NUTRITION EXPERT
FIT CHICKS®
FITNESS & NUTRITION EXPERT
The marriage of good nutrition and fitness is
the KEY to real long term success. And most
trainers in the industry have little to no knowledge
in this area! The truth is you can train til the cows
come home but unless you know what, when and
how to use food to change your body and long term
health, the results are short lived. By building your
nutrition expertise, healthy eating coaching skills
and how to apply real delicious strategies that
work, you help your clients and networks change
their lives.
IN THIS SECTION, YOU WILL LEARN:
✓✓ How to use nutrition to reach goals (i.e.
weight loss, build muscle, get fierce!)
✓✓ Real, whole foods made with love
& The Complete in 3 rule
✓✓ Food intolerances and how to avoid them
holding back your progress
✓✓ Create custom macro based nutrition
recommendations
✓✓ Using apps, tools and tricks to stay
on track
✓✓ How to create custom delicious, well
balanced meals
✓✓ Recipe development & healthy eating
writing
This nutrition section is broken down into 3 modules and includes in depth in
class and at home study of:
SECTION B: Nutrition
11 • FITNESS & NUTRITION EXPERT
MODULE 1
NUTRITION BASICS
•	 Basic nutrition principles
•	 Macronutrients: Proteins,
Carbs and Fats
•	 Micronutrients: Vitamins & minerals
•	 Food intolerances, sensitivities
and allergies
•	 Nutrition myth busters
MODULE 2
NUTRITION PLANNING
•	 Specific diets for goals ie for weight
loss, energy and muscle building
•	 Determining nutrition needs based
on body type
•	 Pre and post workout nutrition
•	 Blood Sugar Management & the
Glycemic index
MODULE 3
NUTRITION & RECIPE
DEVELOPMENT
•	 Food Philosophy: Real, whole foods
made with love
•	 The Complete in 3 Rule: Creating
balanced meals
•	 Meal preparation techniques
•	 Program development and design
•	 Recipe development
•	 Healthy eating motivation techniques,
accountability and evaluation
WELLNESS
SECTION C: Wellness
13 • FITNESS & NUTRITION EXPERT
FIT CHICKS®
FITNESS & NUTRITION EXPERT
In the fitness industry, we spend so much time
worrying about the outside that we forget how
the mind truly controls the health of the body. The
shift of the need for a holistic approach to fitness is
greater than ever. By learning how to incorporate
an effective wellness plan and strategies for your
clients and yourself will completely take your
ability as a coach to a whole new level.
IN THIS SECTION, YOU WILL LEARN TO:
✓✓ How to build a wellness map
✓✓ Strategies to dealing with the
emotional side of health
✓✓ Stress management – more important
than ever!
✓✓ Detoxification systems and hormonal
balance
✓✓ Sleep –The rest & digest system
✓✓ Yoga / Meditation to repair the body
and mind
✓✓ Visualization techniques and
affirmations for health
✓✓ Self-care: How to avoid the
“givers burnout”
This section is broken down into 5 modules: and at home study of:
SECTION C: Wellness
14 • FITNESS & NUTRITION EXPERT
WELLNESS MODULE 1
YOGA & MEDITATION
•	 The history of meditation
•	 Vipassana, seated postures and
love & kindness
•	 Affirmation techniques
•	 Yoga principles and types of yoga
WELLNESS MODULE 2
EMOTIONAL SIDE
OF FITNESS
•	 How to effectively deal with
clients emotions
•	 Eating disorders, Body dysmorphia
and emotional eating
WELLNESS MODULE 3
SLEEP
•	 How sleep effects the body
& sleep cycles
•	 Sleep cycles & The “rest and
digest” system
•	 Detoxification systems
•	 Sleep techniques for insomnia
WELLNESS MODULE 4
SELF CARE
•	 How to avoid trainer burnout
•	 Reaching your personal goals
•	 How to build the mindset of a
champion
•	 Rejuvenation techniques
•	 Vitamins and supplements
WELLNESS MODULE 5
MIND / BODY
•	 Mind & Body: Visualization techniques
•	 How to build effective vision boards
•	 Power thoughts for positive results
BUSINESS
SECTION D: Business
16 • FITNESS & NUTRITION EXPERT
FIT CHICKS®
FITNESS & NUTRITION EXPERT
The business aspect is one of the most important
and overlooked areas in fitness and nutrition.
From the nitty gritty legal & accounting to how
to create a kick butt personal brand & cost
effectively market, this section is a “must have”
for anyone looking to grow personally and
professional. Whether you train in a gym, have
your own company or are looking to motivate
family & friends, you are your own personal
brand and you will learn how to build your
business for success (plus it will teach you how
to instantly get loads of clients!)
IN THIS SECTION, YOU WILL LEARN:
✓✓ To build a killer personal brand
✓✓ How to build a business plan
✓✓ Legal, insurance and accounting 101
✓✓ Get noticed! Wanna get on TV?
Become a PR rock star
✓✓ Marketing: How to build a killer fitness
biz without breaking the bank.
CHICK APPROVED
NUTRITION
INCLUDING FIT CHICKS Sample Meal Plan + 10 Easy Recipes!
©2014 FIT CHICKS. Property of FIT CHICKS/LAJQ Chick Enterprises In. Not to be reproduced, reformatted or redistributed. Please consult a physician before entering into an exercise or nutrition routine or program.
FIT CHICKS
WORKOUTS
Sweat up a storm with
FIT CHICKS
SIGNATURE
DVD WORKOUTS
+ WORKOUT MAP INCLUDED!
8
FIERCE
IN8Get Fit & Fierce in as little as 8 weeks!
CHICK APPROVED
NUTRITION
FIT CHICKS GUIDE TO
GLAM GREEN
SMOOTHIES
+ 8 Green Power Recipes
GLAM GREEN
SMOOTHIES
UPCOMING RETREATS:
Horseshoe Resort
November 21–23, 2014
UPCOMING RETREATS:
FULL WEEKEND STARTING AT $449
FIT CHICKS
RETREATS
UPCOMING RETREATS:
Horseshoe Resort
November 21–23, 2014
UPCOMING RETREATS:
FULL WEEKEND STARTING AT $449
FIT CHICKS
RETREATS
UPCOMING RETREATS:
Horseshoe Resort
November 21–23, 2014
UPCOMING RETREATS:
FULL WEEKEND STARTING AT $449
FIT CHICKS
RETREATS
This section is broken down into 6 modules including:
SECTION D: Business
17 • FITNESS & NUTRITION EXPERT
BUSINESS MODULE 1
BRANDING
•	 Principles of branding
•	 Build your personal brand
•	 Find your niche market
BUSINESS MODULE 2
BUSINESS PLANNING
•	 How to build a fierce business plan
•	 At home project: Build a biz plan
BUSINESS MODULE 3
SALES
•	 Discover and attract your perfect client
•	 How to write effective sales copy
•	 Sales positioning
•	 Grow your revenue: How to upsell,
bundle and maximize clients
BUSINESS MODULE 4
MARKETING
•	 Principles of marketing
•	 Social Media &
Grass Roots Marketing
•	 Creating awesome marketing
materials
BUSINESS MODULE 5
PUBLIC RELATIONS
•	 PR Basics and Principles
•	 How to write a pitch to get noticed
•	 Media Communications:
•	 Presentation skills:
Your key messages
BUSINESS MODULE 6
LEGAL / INSURANCE /
ACCOUNTING
•	 How to register your business,
trademarks, etc.
•	 Sole proprietorship, partners and
corporations
•	 The proper forms: Waivers, NDA, Parq
•	 Basic accounting principles and what
applies to you
•	 Financing: do you need a loan?
•	 Insurance: How to make sure you are
covered
This option is the full certification program. Graduates of the 12 week program earn the title of
certified Fitness & Nutrition Expert.
OPTION B: FITNESS & NUTRITION EXPERT EDUCATION PROGRAM
Do you want to learn or expand your knowledge in fitness, nutrition, wellness & business but
not get certified? Take the Fitness & Nutrition Expert Education Program!
You will get access to all live FNE virtual classes, course materials and community minus having to do the assignments,
exams and practical hours required. Plus, you will receive a record of completion to show you have completed this
education program.
(Please note the Fitness & Nutrition Expert Education Program is for learning purposes only and graduates will not be eligible for certification, accreditation
with Can Fit Pro or insurance under FIT CHICKS Academy. For full certification, please register for the Fitness & Nutrition Expert Certification Program).
TUITION & PROGRAM INFO
18 • FITNESS & NUTRITION EXPERT
OPTION A: FITNESS & NUTRITION EXPERT CERTIFICATION PROGRAM
NEXT PROGRAM STARTS SEPTEMBER 26, 2016!
Payment Plans and Registration
To start your journey to creating the health, life and a career you love, register for the next Fitness & Nutrition
at www.fitchicksacademy.com
FAQ’S
You have questions, we have answers!
For a full listing of our FAQ’S, please visit www.fitchicksacademy.com
Any questions that are not covered in this section, please email Amanda@fitchicks.ca or call 1-877-F1-CHICK.
TUITION & PROGRAM INFO
Payment plans are available. Email Amanda@fitchicks.ca for more info.
Please note that there are limited spaces in this program. A $500 non-refundable deposit is due at time of application to hold your spot and will be
used towards your tuition. Upon receipt of deposit, you will be contacted by the FIT CHICKS team within 1 business day to get you all set with payment
options! For full terms and condition, www.fitchicksacademy.com
19 • FITNESS & NUTRITION EXPERT
BIOS
Head Chicks Amanda and Laura took their fitness business from 7 chicks in 2008
to training over 8000 to date. As many fitness companies failed to grow, the Head
Chicks passion expanded FIT CHICKS from its award winning women’s only boot camp
from over 20 locations to include retreats, workshops, challenges, fitness DVD’s
and even got their own television show “Shape Up with FIT CHICKS” to become the
largest women’s only fitness company in Canada.
Experts in fitness, yoga, nutrition and business, winners of Stevie Awards for Women in Business & named Top 3
Fitness Professionals in Canada by Can Fit Pro, regular contributors to national television and newspapers,
appearances on CBC’s “Dragons Den” & The Shopping Channel, the Head Chicks attribute their success to having
overcome their own health struggles and staying true to their approach of fierce fitness made super fun that’s
accessible to all women.
Now they have packaged over 20 years of studying, testing, inspiring and teaching in the fitness and health industry
into creating FIT CHICKS® Academy to help other women get certified and create the life of their dreams. Their
signature (and award winning!) Fitness & Nutrition Expert Program combines all the knowledge and tools to launch
your fitness career and take it to the next level!
Taught by leading industry experts!
21 • FITNESS & NUTRITION EXPERT
About FIT CHICKS
Co-founded in 2008 by best friends Amanda Quinn and Laura Jackson, FIT CHICKS is the largest
women’s only fitness company in Canada. With a focus on fierce fitness for ALL women, FIT
CHICKS offers 8 week award winning boot camp style programs at over 20 locations as well as
weekend health retreats, DVD programs as seen on The Shopping Channels, personal training
and host 2 TV Series called “Shape Up with FIT CHICKS” on Rogers TV.
Their commitment to women’s health earned the company 2015 Top 3 Fitness Professionals in
Canada by Can FIT Pro, Stevie Award for Women in Business – Health & Wellness Company of the
Year and named Best Certification for Fitness Professionals by TotalCoaching.com.
FIT CHICKS will continue their mission of helping women create the life, health & career of their
dreams and build healthier communities around the world with the internationally recognized
FIT CHICKS® Academy online Fitness & Nutrition Expert Certification Program in Sept 2016 and
giving back through Big Sisters “Go Girls” Mentoring Program.
VISIT
www.fitchicks.com
FOR MORE INFORMATION
22 • FITNESS & NUTRITION EXPERT
/fitchicksbootcamp @fitchicks /fitchicks
Laura Jackson
Starting her professional career in business,
Laura worked internationally as National
Marketing Manager for Hilton Hotels,
representing 62 hotels and successfully
launching and executing million dollar
campaigns including Tourism Canada,
National Rental Car, American Express and
a global partnership with Air Miles. After
5 years of awesome experience, Laura
swapped her suit for sweats and headed
out to follow her true calling: to spread
the healthy love!
Having overcome her own weight and extreme body image
struggles, Laura brings 20 years of true passion & personal
experience to her teaching. Her rock star approach combines
humour, fierceness, fun and a vast range of business and
health knowledge and certifications including:
•	 Business Administration – Marketing (Honors)
•	 Certified Personal Trainer
•	 Registered Holistic Nutritionist (Jun e 2016)
•	 Level 1 Kickboxing Instructor
•	 Nutrition & Wellness Specialist
•	 Culinary Nutrition Expert
•	 IDFA Fitness Competitor
•	 TV Host of “Shape Up with FIT CHICKS” on Rogers TV
•	 Fitness & Healthy Contributor: Including CTV Morning,
Breakfast Television, Calgary Herald, CBC “The National”,
Toronto Star, The Huffington Post & much more
Laura’s passion truly lies in helping women realize their full
potential in all aspects of their life through healthy living.
Never one to stop challenging herself, her most recent
accomplishments include stepping on stage as a 2014 IDFA
Fitness Competitor and gaining the title as Top 3 Fitness
Professional of 2015 by Can FIT Pro.
23 • FITNESS & NUTRITION EXPERT
“
In Laura’s words…
Someone asked me once what makes me different than other trainers? Because
I have lived it! I know what it’s like to be on both extreme ends of fitness (and
a million places in between!). I have struggled with my weight, hitting almost
200lbs, smoking, drinking and battling bulimia for close to 15 years to training
like a maniac and entering in a fitness model competition. While the road has
been rocky at times, my fitness journey has given me an amazing learning ground
personally and professionally to develop the most fierce, fun and REAL programs
for my chicks.
I have never been as excited to use all of this experience and knowledge as I am
for the Fitness and Nutrition Expert program. From building and teaching amazing
programs to developing the yummiest, healthy recipes for your clients to connect-
ing all the dots between wellness & business, this program is going to rock your
world! You are going to be filled so much healthy passion that you are going to be
PUMPED to come to class (and I will also bribe you with my healthy chocolate chip
cookie dough balls…yum!)
This program will make you realize how truly amazing, strong and fierce you are
and the power you hold to make a true impact in this world. What is our goal? To
create an amazing “chick army” of female health leaders to spread that healthy
love across the world…and I know we can!!
24 • FITNESS & NUTRITION EXPERT
Before
IDFA
Fitness
Competitor
Amanda Quinn
With a huge amount of passion and, Amanda
kicked off her professional career with glitz
and glam as the Manager of Sponsorship
and Advertising for House of Blues Concerts
(currently known as Live Nation), executing
concerts and promotions from some of the
biggest names in music like Lincoln Park,
Bryan Adams, Black Eyed Peas and Keith
Urban, to name a few. She then traded
music moguls for movie stars and moved on
to Manager of Sponsorship and Advertising
at Toronto International Film Festival with
clients ranging from Holt Renfrew, Chanel
and RBC to Fortune 500 companies. After
undergoing her own healthy transformation,
Amanda left rockstars for runners to follow
her true path to help others and FIT CHICKS
was born.
With a deep love or fitness from yoga to high intensity
intervals, Amanda’s teaching style is the fiercest balance of
inner zen to fiery passion. Her sparkle, business experience
and health knowledge make her one of the most sought after
in the industry with certifications including:
•	 Small Business Management (Honors)
•	 Festival & Events Management (Honors)
•	 Certified Personal Trainer
•	 Ashtanga Yoga Instructor – Yoga Alliance
•	 Level 1 Kickboxing Instructor
•	 TV Host of “Shape Up with FIT CHICKS” on Rogers TV
•	 Fitness & Healthy Contributor: Including CTV Morning,
Breakfast Television, Calgary Herald,
CBC “The National”, Toronto Star, The Huffington Post
& much more
With huge goals, Amanda is continually pushing to make
healthy living accessible to everyone. Her upcoming projects
include television hosting a fitness section nationally on The
Shopping Channel and developing corporate health programs
for many Fortune 500 companies.
25 • FITNESS & NUTRITION EXPERT
In Amanda’s words…
At the age of 9, I lost my best friend and older sister. After this devastating loss
I turned to food for comfort, as many do and looked at food with a new type of
relationship forming that wasn’t always a healthy one. Food fed an empty place
in her heart and void in my life that I wasn’t sure how to fill at the time.
Years passed with this continued vicious cycle of unhealthy habits until June of
2008 that Laura and I decided that we were going to live the life we knew we
were meant for and atlas FIT CHICKS was born. With FIT CHICKS taking off and
becoming a focus for my life I knew if I was going to promote it, I had to truly live
it and changed my self-sabotaging habits for good.
Of course, we are all human and there are pizza days snuggling with my cat (yes
I loved them lol) but the balance is finally here. As well as the passion for igniting
this health living lifestyle and helping women all over Canada find your inner
FIT CHICK. It is why I love getting up every day and I can’t wait to share it in the
Fitness & Nutrition Expert Program with you! Together we can all make an impact
and change our lives for the greater good and in turn help change the lives of the
loved ones around us!
“
”26 • FITNESS & NUTRITION EXPERT
Before
After
TESTIMONIALS
“ By becoming a Certified Fitness and Nutrition Expert I have gained the confidence I needed to start my career in
Personal Training. I love that it covered all aspects of the industry, including fitness, nutrition, wellness and business
skills as well, which are so important when we are launching a new business. I am now confidently putting together
business plans, personal training profiles, nutrition programs and utilize all the skills I have learned during the co-ops
as well.
I have been also able to improve my online fitness coaching business with the extensive knowledge I obtained
throughout the course. Best decision I had made was to enroll in the FNE course with Fit Chicks!
— JUDITH, ETOBICOKE, ON
When I started the FNE certification I was already teaching classes as a Fitness Instructor and training clients
one-on-one. What I found so amazing about the FNE course is that it is not only for someone who wants to start to
their career but for a seasoned fitness professional who wants to increase their knowledge base as well as start
their own business.
This course was way more extensive than past certifications I have taken, lead from the perspective of a heart-
centred fitness professional (my jam!) and was taught to all levels while still teaching higher level learning. In
addition, this course not only focuses on fitness and nutrition but also wellness and business. It is a full package that
lays the groundwork for anyone, who has a passion for health and wellness, to start their own business or work
as a fitness professional while creating the lifestyle they deserve and want!
It has opened up so much more for me than I thought. When I started I thought I would be furthering my education
into nutrition but I received so much more. It changed the way I teach classes in an amazing ways!
My fitness classes are full of pumped participants, smiling, sweating and encouraging each other on; and better
yet, coming back and asking for more. I have learned how to connect more with people, not only in class, but in life;
deepening one of my core values of “meeting people where they are at.”
It also inspired me to take my 200 hour Yoga Teacher Training and start exploring opening my own health and
wellness centre.So, I suppose the question is not how it was helpful in starting my business and career but how it
helped me evolved into a better trainer and person as well as open my heart and bust through the fear to starting my
own brick and mortar facility!
— KELLY F., MISSISSAUGA ON
28 • FITNESS & NUTRITION EXPERT
“
29 • FITNESS & NUTRITION EXPERT
I signed up for the FNE Certification at first as it worked perfectly with my family’s busy schedule. I am very pas-
sionate about health and fitness and I knew I wanted my next chapter to consist of spreading that love onto others.
The course prepared me with the confidence and all of the tools to be ready to start my new career immediately
upon graduating. The course is all online which gave me the flexibility to complete my course workload while the
kids were in bed or away at school – alleviating the complications of taking time away from my family. I cannot
thank Laura and Amanda enough as they have responded to every question I have ever had throughout the course,
and even beyond. They are always very informative and responsive to my needs. They have been such a great
support system throughout my journey. With the Fit Chicks® FNE course I had a great Platform to start with and get
to wake up everyday and spread my passion through my own business Ybe.Nourish.Train, providing small group
bootcamps, Personal Training and Nutrition Guidance. I would recommend this course to anyone looking to start
their own business, maybe just getting into health and fitness, or to help grow themselves internally or externally.
— YVONNE BEATON
I Loved the FNE Program! The instructors were full of spirit and knowledge, and the content was great. I had no
idea how much I would learn and how involved the program would be. The live online lectures were informative,
but I loved that I could view them in my own time if the schedule didn’t work for me. There are few people and
events that are instrumental in forming your life path, and I think this course is one of those for me. This course
has given me the courage, knowledge and experience to teach my own bootcamp classes and start my own fitness
business. I can’t wait to share what I have learned, and help women be FIERCE!!!
— CHELSEA STROUD
This program allowed me to finally invest in myself,health and well being. Laura and Amanda will empoweryou
through vast knowledge and expertise. Their levelof dedication and commitment to their students farexceeded my
expectations. They changed my life andI will be forever grateful!
— DANIELLE, HAMILTON, ON
“ The FIT CHICKS Fitness and Nutrition Expert program was an amazing experience! I was too intimidated to go
backto university to get a kin. degree, and was then worriedthat that would not prepare me to become a
fitness instructor. As soon as I heard about this program, I becameexcited and it felt right. The course ran at a
great pace,and it was really helpful to be able to watch the classesat your own pace. I could fit all the classes
and assignmentsin to my own schedule and didn’t have to worry aboutfalling behind. I HIGHLY recommend
this course!
— JENNY, WINNIPEG, MB
The Fit Chicks crew is a supportive network of womenthat have developed such a well rounded
course,covering fitness, nutrition, wellness, and business.Not only do they provide students with useful
information,the practical components give you the confidence to applywhat you’ve learned. They are the
biggest cheerleadersfor their students success. Love them!
— GINA, TORONTO, ON
One of the best decisions I’ve made about looking into a new career path was taking the Fit Chicks Fitness
Nutrition Expert Program. They made this program fullypacked of information but also made it trouble-free so
that I was still able to do my full time job. I looked forward to our evening classes and they were always there
to answer any questions in a fast manner.They helped me clarify that I made the right decision!”
— ALYSHA, TORONTO, ON
I have been working for FIT CHICKS for almost 3 years and I still love it as much as Day 1. I have never worked
for a company that truly focused on empowering women through health until now. We are constantly, new
workouts to add to our repetoire, ongoing education through FIT CHICKS University and constant support from
our Head Chicks. It can be daunting to work in fitness and I know this from experience. But with FIT CHICKS,
it is all about education, motivation and inspiration. They want us to be our best so we feel confident helping
others be theirs. I have learned so much about fitness, nutrition and wellness since being with them but also
about myself and the trainer I want to be! We call ourselves “The FC Family” and that is truly what it is. I
cannot wait to take this course and you need to too!
— JEN, CHICK SERGEANT
30 • FITNESS  NUTRITION EXPERT
““I have always found it overwhelming to try to learn what nutrition and “eating healthy” means, and what works
for me. When I met Laura at FIT CHICKS, that all changed! I’ve attended her nutritional workshops on multiple
occasions and they are always highly informative and so motivating. She presents information in such a way that is not
overwhelming or overly technical that I always leave feeling confident I can do this and help others reach their nutrition
goals. Since taking her workshops, I was able shed some extra pounds and gained back energy that was lacking. Also
along the way, I ended up in a relationship with a Type 1 diabetic. Understanding how he balances his blood sugar
level was not very daunting for me, as Laura had touched on this topic in a prior workshop. Not only did this help my
relationship but I know how to build healthy habits with him. If you want to change your health and life, you have to
take this course… you will LOVE it!”
— AMBER F
“I have been working out with Amanda Quinn for close to 5 years now. Her knowledge and experience as a trainer
in the fitness world is so remarkable. She is dedicated to her work as a trainer like no other person I have known.
She motivates you; she encourages you to give your 110% when working out. She listens to you when you required
modification work outs and makes sure that you are doing it correctly to prevent any further injuries.
I had attended one of her FIT CHICKS retreats in Horseshoe Valley and this was the first time that I had ever done yoga.
Amanda was the instructor for the class and once again I was amazed on her knowledge and experience in this field.
I was put in yoga positions that I never knew I could do! Amanda has changed my life for the better. Her classes made
me more toner, more fit and gave me more endurance and I thank her for all she has done for me. Most of all she
believed in me, she knew when and how to challenge me. Amanda is my Jillian Michaels… she is a rockstar!”
— LINDA C
“I actually nominated Laura for Top 10 Fitness Professional of 2014 because she changed my life! I think of her more
as an inspirational leader because she pushes me to do the best that I can and be the best that I can be. She always
teaches us precisely how to perform each exercise, modifications and/or challenges so that we may safely push beyond
our limits. I am motivated to lead a healthy lifestyle from watching Laura and have learned how to best plan my
workouts along with the proper foods to eat. Laura has taught me the importance of balancing exercise and my health
so that I can see not only physical changes, but emotional changes as well. Thank you Laura for your support!”
— SHANNON Z
31 • FITNESS  NUTRITION EXPERT
FITNESS  NUTRITION EXPERT PROGRAM
APPLICATION FORM
Head Office – 119 Scadding Ave, Toronto ON M5A 4H8 • T: 1-877-312-4425 • F: 647-436-6213 • E: info@fitchicks.ca • www.fitchicks.com
To register, please fill out the 2 pages below and fax to 647-436-6213
PAGE 1 OF 2
/ /
STUDENT INFORMATION
Student Last Name 	 Student First Name and Middle Name
Student Local Mailing Address
City Postal Code	 Province Cell Phone Number
Emergency Name	 Relationship	 Contact #
Date of Birth (MM/DD/YYYY):	 Email Address
Where did you hear about FIT CHICKS?
		
Other certifications (Please list cert name  dates completed)
Certification name	 Date completed
Certification name	 Date completed
Certification name	 Date completed
Certification name	 Date completed
OPTION A: I am signing up for the Fitness  Nutrition Expert Certification Program
OPTION B: I am signing up for the Fitness  Nutrition Expert Education Program
I agree to receive electronic communications from FIT CHICKS.
I understand that I can withdraw my consent via email (unsubscribe) at any time. (Please include intials)
PAYMENT INFORMATION
Upon registration, FIT CHICKS requires a $500 non-refundable deposit. This deposit is deducted from the total tuition with the remaining outstanding
balancerequiredpriortoprogramcommencement.Uponreceiptofyourdetailsbelow,yourcreditcardwillbechargedthedeposittosecureyourspot
in the Fitness  Nutrition Expert Program. Acceptable methods of payment are Cash, Cheque, Interac, Mastercard, Visa and Money Order. All tuition
invoices/receipts are e-mailed, unless requested otherwise. Please email Amanda@fitchicks.ca with questions.
CREDIT CARD NUMBER	 EXPIRY DATE	 CSV:
Do you authorize us to automatically charge the credit card number on file when a payment is due? Y N (initials)
/
I agree:
(a)	 that requests for refunds received by FIT CHICKS more than seven days before the start date of
the program in which I am enrolled will be honoured, subject to satisfactory proof of payment
minus the non-refundable deposit of $500;
(b)	 that I will not be entitled to any refund after seven days before the start date of the program
in which I am enrolled, but I shall receive a credit for any unused portion of that program
towards a future FIT CHICKS program.;
(c)	 that if a class date is cancelled by FIT CHICKS due to unsafe conditions (e.g. power failure,
freezing rain, winter storm) or for any other reason, an online makeup class will be offered as
soon as possible; and
(d)	 that if FIT CHICKS cancels a program after I have paid for it, I will be entitled to a full credit for
the amount paid by me, which credit I must use within one year of the date of cancellation.
(e)	 that in the event FIT CHICKS has to cancel a location due to business reasons, I understand
that my credit will be forfeited for that location but can be used at an alternative location that
is running.
(f)	 that all tuition must be paid in full prior to class commencement unless otherwise specified to
be allowed to begin or continue the program
By submitting payment, I acknowledge that this document is a legally binding obligation and that it binds me, my
personal representatives and assigns, and that I have read this document completely and that I understand its
terms. I also acknowledge that I have read, understand and agree to the full program description and terms of the
Fitness  Nutrition Expert program located on www.fitchicks.ca. I declare that I am 18 years of age or older
Signature	 Date
PAGE 2 OF 2
FITNESS  NUTRITION EXPERT PROGRAM
REFUND  CANCELLATION POLICY

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FIT CHICKS Academy: Next Fitness & Nutrition Expert Program starts Sept 26, 2016!

  • 1. FITNESS & NUTRITION EXPERT PROGRAM 2016 PROGRAM • fitchicksacademy.com
  • 2. Hey Chicks, Most fitness courses focus on 1 aspect such as personal training or fitness instruction. What they don’t focus on is how to teach amazing classes that get you clients, nutrition programs that work, wellness techniques to improve health and how to thrive & grow in the health industry. To succeed in this business and in healthy living, you have to approach it from all angles. Times have changed and now it’s time for you to stand out you have to change with it! Our goal is to get every woman worldwide pumped & involved in their health and in turn, build healthier families and communities. After 20 years of studying, testing, sweating and teaching in the fitness and health industry, we have taken all of our awesome expertise and packed it into our 200hr applicable certification to give you the tools to do just that! The Fitness & Nutrition Expert program is the only certification course of its kind in the industry!This is not just a fitness or nutrition course; it is a total body, life changing journey – inside and out. What makes its truly unique and different is it focuses on ALL aspects of health. You will have the edge on all trainers in the industry as you can counsel on fitness, nutrition & wellness AND will have the skills to market & build a successful business (aka more clients!). You are not just going to learn the info in class but you are going APPLY and practice what we cover – leaving this course with the skills, experience confidence to be a leading fitness rock star! DON’T TEACH FITNESS OR WANT TO?This program is still for you! With a focus on total mind and body fitness, nutrition and wellness, the personal transformation – inside & out – will amaze you. Questions or want more info? Please do not hesitate to email Amanda@fitchicks.ca or call 1-877-F1-CHICK. Looking forward to sweating up a storm with you, Amanda & Laura – FIT CHICKS
  • 3. This is a complete and thorough professional 200hr certification program in fitness and nutrition that offers applicable (aka you will actually use this in REAL life!) fitness instruction and personal training skills, program development, nutrition & lifestyle coaching and business building applications. It also will provide a more in depth understanding and strategies on how to effectively motivate and change people’s lifestyles to build healthier communities everywhere. This program is created to enhance prior professional fitness and nutrition training or to serve as your introduction to this awesome field. What is the Fitness & Nutrition Expert Program? POTENTIAL CAREERS INCLUDE: ✓✓ Personal Trainer ✓✓ Group Fitness Instructor ✓✓ Nutrition & Wellness Coach ✓✓ Recipe Developer ✓✓ Health Writer ✓✓ Fitness Business Owner ✓✓ Gym Manager ✓✓ Children’s Activity Coordinator ✓✓ Fitness and wellness retreat leader 1 • FITNESS & NUTRITION EXPERT
  • 4. There are a ton of fitness programs in the market. So what makes the Fitness & Nutrition Expert the best choice for you? Let us break it down! What makes this program different? FITNESS & NUTRITION EXPERT ✓✓ A holistic approach, with a focus on fitness, nutrition, wellness AND business, we are the only all inclusive program that offers it all! ✓✓ Includes personal training, group fitness and online training which means you will become versed in 3 areas for the price of 1 ✓✓ Nutrition Counselling, which means you will have the knowledge to guide clients to get results and reach long term health goals with proper nutrition ✓✓ 200 Hour certification program which means we are here to support you through your in-depth learning, building confidence and skills. ✓✓ Practical hours to ensure you have real life experience to hone your skills, build your resumes and confidence ✓✓ An awesome Chick network with access to job opportunities, awesome resources, discounted services and ongoing support in the industry OTHER PROGRAMS ✗✗ Narrowed approach, which means you will focus on only 1 aspect of fitness that will limit your scope and skills. ✗✗ Only includes personal training OR group fitness OR online training, which means you are limiting your reach and your income and will need to make multiple courses. ✗✗ No focus on nutrition counselling, which means your clients will not be able to get results and reach long term health goals. Nutrition is over 90% of the equation! ✗✗ Weekend Courses which means you learn primarily from a book with no additional support. ✗✗ No required teaching hours, which means you will have no practical experience when leaving the program. ✗✗ No support, which means you will likely finish the program and not have any additional support or access to help you success 2 • FITNESS & NUTRITION EXPERT
  • 5. Once you have successfully completed the program, you will receive: Certification ✓✓ Title of Certified Fitness & Nutrition Expert (FNE) by FIT CHICKS ✓✓ Certificate of completion ✓✓ The Fitness & Nutrition Expert certification seal to your materials to show the world your professional skills. 3 • FITNESS & NUTRITION EXPERT C E R T I F I E D FITNESS& NUTRITIO N EXPERT FIT CHICKS Accredited with CAN FIT PRO! The Fitness & Nutrition Expert certification is internationally accredited by Can Fit Pro! What does that mean? Upon completion of this certification, you are also equivalent to receive your Fitness Instructor Specialist with Can Fit Pro! To receive accreditation by Can Fit Pro, graduates must complete the Certification Accreditation Request Form with Can Fit Pro. Don’t live in Canada? You can join us from anywhere in the world! This course is open to students around the world to learn and build a fitness career within your community. Also, Can Fit Pro is internationally accredited and can be transferred to fitness governing bodies worldwide.
  • 7. The Fitness & Nutrition Expert Program is broken down into 4 sections that combine live online classes, at home / online study and practical teaching including: ✓✓ FITNESS ✓✓ NUTRITION ✓✓ WELLNESS ✓✓ BUSINESS Program Breakdown 5 • FITNESS & NUTRITION EXPERT PART 1. VIRTUAL CLASSES Classes will be held online weekly on Mon and Wed evenings and on select Sundays. For full class schedule, please visit www.fitchicksacademy.com. Note: All live online classes will be recorded for later viewing should you not be able to attend. PART 2. ONLINE / PRIVATE STUDY At home study will include a variety of online and at home study in addition to the live classes. These include pre-reading, assignments, tests, tutorials and viewing pre-recorded videos (ie yoga, workout videos etc - all instructional programming from course). PART 3. TEACHING / ASSISTING / PRACTICAL HOURS It’s time to put what you have learned into action. All practical teaching hours, assisting and observation will be done in your community. Please note that this is a very comprehensive course and requires full attendance (unless otherwise approved). Certification is granted when program is complete and all pre/post work has been submitted.
  • 9. SECTION A: Fitness FIT CHICKS® FITNESS & NUTRITION EXPERT 7 • FITNESS & NUTRITION EXPERT Whether you are just starting in the industry, have been training for years or just want to learn about health and wellness , you will leave this program with the skills, confidence and support to be a fitness rockstar in all areas! IN THIS SECTION YOU WILL LEARN: ✓✓ Personal training, group fitness instruction and fierce health coaching ✓✓ How to teach! From 1 on 1 to group classes ✓✓ Become an expert on building fierce results based classes and training programs ✓✓ Develop in-home and outdoor programs for all levels & goals ✓✓ Create dynamic kids programs ✓✓ Develop the best online training programs to train all over the world ✓✓ Have the confidence, skills and support to be a leader in this industry ✓✓ …& so much more!
  • 10. The fitness section is broken down into 4 modules including: SECTION A: Fitness 8 • FITNESS & NUTRITION EXPERT FITNESS MODULE 1 PERSONAL TRAINING • Basic training principles for PT • Fitness Theory • Anatomy • Components of a workout: warm up, cardio, resistance training, cool down • How to assess clients and screening • Specific Program Development & Design (i.e. weight loss, muscle building, etc.) • Dealing with Injuries & Modifications • At home exam, class assignment, project and practical training included FITNESS MODULE 4 FITNESS FOR ALL LEVELS • Assessment of current fitness trends • Development of Fitness Games, challenges and walking clubs • How to get families involved: Encouraging moms to get active with their kids • Healthy habits: How to develop at any age • The difference between training children & seniors vs adults • Legal, liability , risks • Pregnancy training and seniors FITNESS MODULE 2 GROUP FITNESS INSTRUCTOR • Basic training principles for group fitness • Components of a group fitness class: warm up to cool down • Program Design & Development (i.e. bootcamp, progressive programs, etc.) • Teaching various levels, injuries and modifications • How to instruct: cueing, phrasing, music selection • How to build a community: Leadership & motivation skills • Partner work, team building, obstacle courses • Using your space: indoor vs outdoor workouts • Effective group classes with equipment & without • At home exam, class assignment, project and practical training included FITNESS MODULE 3 ONLINE TRAINER • How to build an online training presence • Communicating online, systems and technology • Client screening and evaluation • Online program design and development • Client engagement online to get results • Liabilities, legal, etc.
  • 12. SECTION B: Nutrition 10 • FITNESS & NUTRITION EXPERT FIT CHICKS® FITNESS & NUTRITION EXPERT The marriage of good nutrition and fitness is the KEY to real long term success. And most trainers in the industry have little to no knowledge in this area! The truth is you can train til the cows come home but unless you know what, when and how to use food to change your body and long term health, the results are short lived. By building your nutrition expertise, healthy eating coaching skills and how to apply real delicious strategies that work, you help your clients and networks change their lives. IN THIS SECTION, YOU WILL LEARN: ✓✓ How to use nutrition to reach goals (i.e. weight loss, build muscle, get fierce!) ✓✓ Real, whole foods made with love & The Complete in 3 rule ✓✓ Food intolerances and how to avoid them holding back your progress ✓✓ Create custom macro based nutrition recommendations ✓✓ Using apps, tools and tricks to stay on track ✓✓ How to create custom delicious, well balanced meals ✓✓ Recipe development & healthy eating writing
  • 13. This nutrition section is broken down into 3 modules and includes in depth in class and at home study of: SECTION B: Nutrition 11 • FITNESS & NUTRITION EXPERT MODULE 1 NUTRITION BASICS • Basic nutrition principles • Macronutrients: Proteins, Carbs and Fats • Micronutrients: Vitamins & minerals • Food intolerances, sensitivities and allergies • Nutrition myth busters MODULE 2 NUTRITION PLANNING • Specific diets for goals ie for weight loss, energy and muscle building • Determining nutrition needs based on body type • Pre and post workout nutrition • Blood Sugar Management & the Glycemic index MODULE 3 NUTRITION & RECIPE DEVELOPMENT • Food Philosophy: Real, whole foods made with love • The Complete in 3 Rule: Creating balanced meals • Meal preparation techniques • Program development and design • Recipe development • Healthy eating motivation techniques, accountability and evaluation
  • 15. SECTION C: Wellness 13 • FITNESS & NUTRITION EXPERT FIT CHICKS® FITNESS & NUTRITION EXPERT In the fitness industry, we spend so much time worrying about the outside that we forget how the mind truly controls the health of the body. The shift of the need for a holistic approach to fitness is greater than ever. By learning how to incorporate an effective wellness plan and strategies for your clients and yourself will completely take your ability as a coach to a whole new level. IN THIS SECTION, YOU WILL LEARN TO: ✓✓ How to build a wellness map ✓✓ Strategies to dealing with the emotional side of health ✓✓ Stress management – more important than ever! ✓✓ Detoxification systems and hormonal balance ✓✓ Sleep –The rest & digest system ✓✓ Yoga / Meditation to repair the body and mind ✓✓ Visualization techniques and affirmations for health ✓✓ Self-care: How to avoid the “givers burnout”
  • 16. This section is broken down into 5 modules: and at home study of: SECTION C: Wellness 14 • FITNESS & NUTRITION EXPERT WELLNESS MODULE 1 YOGA & MEDITATION • The history of meditation • Vipassana, seated postures and love & kindness • Affirmation techniques • Yoga principles and types of yoga WELLNESS MODULE 2 EMOTIONAL SIDE OF FITNESS • How to effectively deal with clients emotions • Eating disorders, Body dysmorphia and emotional eating WELLNESS MODULE 3 SLEEP • How sleep effects the body & sleep cycles • Sleep cycles & The “rest and digest” system • Detoxification systems • Sleep techniques for insomnia WELLNESS MODULE 4 SELF CARE • How to avoid trainer burnout • Reaching your personal goals • How to build the mindset of a champion • Rejuvenation techniques • Vitamins and supplements WELLNESS MODULE 5 MIND / BODY • Mind & Body: Visualization techniques • How to build effective vision boards • Power thoughts for positive results
  • 18. SECTION D: Business 16 • FITNESS & NUTRITION EXPERT FIT CHICKS® FITNESS & NUTRITION EXPERT The business aspect is one of the most important and overlooked areas in fitness and nutrition. From the nitty gritty legal & accounting to how to create a kick butt personal brand & cost effectively market, this section is a “must have” for anyone looking to grow personally and professional. Whether you train in a gym, have your own company or are looking to motivate family & friends, you are your own personal brand and you will learn how to build your business for success (plus it will teach you how to instantly get loads of clients!) IN THIS SECTION, YOU WILL LEARN: ✓✓ To build a killer personal brand ✓✓ How to build a business plan ✓✓ Legal, insurance and accounting 101 ✓✓ Get noticed! Wanna get on TV? Become a PR rock star ✓✓ Marketing: How to build a killer fitness biz without breaking the bank. CHICK APPROVED NUTRITION INCLUDING FIT CHICKS Sample Meal Plan + 10 Easy Recipes! ©2014 FIT CHICKS. Property of FIT CHICKS/LAJQ Chick Enterprises In. Not to be reproduced, reformatted or redistributed. Please consult a physician before entering into an exercise or nutrition routine or program. FIT CHICKS WORKOUTS Sweat up a storm with FIT CHICKS SIGNATURE DVD WORKOUTS + WORKOUT MAP INCLUDED! 8 FIERCE IN8Get Fit & Fierce in as little as 8 weeks! CHICK APPROVED NUTRITION FIT CHICKS GUIDE TO GLAM GREEN SMOOTHIES + 8 Green Power Recipes GLAM GREEN SMOOTHIES UPCOMING RETREATS: Horseshoe Resort November 21–23, 2014 UPCOMING RETREATS: FULL WEEKEND STARTING AT $449 FIT CHICKS RETREATS UPCOMING RETREATS: Horseshoe Resort November 21–23, 2014 UPCOMING RETREATS: FULL WEEKEND STARTING AT $449 FIT CHICKS RETREATS UPCOMING RETREATS: Horseshoe Resort November 21–23, 2014 UPCOMING RETREATS: FULL WEEKEND STARTING AT $449 FIT CHICKS RETREATS
  • 19. This section is broken down into 6 modules including: SECTION D: Business 17 • FITNESS & NUTRITION EXPERT BUSINESS MODULE 1 BRANDING • Principles of branding • Build your personal brand • Find your niche market BUSINESS MODULE 2 BUSINESS PLANNING • How to build a fierce business plan • At home project: Build a biz plan BUSINESS MODULE 3 SALES • Discover and attract your perfect client • How to write effective sales copy • Sales positioning • Grow your revenue: How to upsell, bundle and maximize clients BUSINESS MODULE 4 MARKETING • Principles of marketing • Social Media & Grass Roots Marketing • Creating awesome marketing materials BUSINESS MODULE 5 PUBLIC RELATIONS • PR Basics and Principles • How to write a pitch to get noticed • Media Communications: • Presentation skills: Your key messages BUSINESS MODULE 6 LEGAL / INSURANCE / ACCOUNTING • How to register your business, trademarks, etc. • Sole proprietorship, partners and corporations • The proper forms: Waivers, NDA, Parq • Basic accounting principles and what applies to you • Financing: do you need a loan? • Insurance: How to make sure you are covered
  • 20. This option is the full certification program. Graduates of the 12 week program earn the title of certified Fitness & Nutrition Expert. OPTION B: FITNESS & NUTRITION EXPERT EDUCATION PROGRAM Do you want to learn or expand your knowledge in fitness, nutrition, wellness & business but not get certified? Take the Fitness & Nutrition Expert Education Program! You will get access to all live FNE virtual classes, course materials and community minus having to do the assignments, exams and practical hours required. Plus, you will receive a record of completion to show you have completed this education program. (Please note the Fitness & Nutrition Expert Education Program is for learning purposes only and graduates will not be eligible for certification, accreditation with Can Fit Pro or insurance under FIT CHICKS Academy. For full certification, please register for the Fitness & Nutrition Expert Certification Program). TUITION & PROGRAM INFO 18 • FITNESS & NUTRITION EXPERT OPTION A: FITNESS & NUTRITION EXPERT CERTIFICATION PROGRAM NEXT PROGRAM STARTS SEPTEMBER 26, 2016!
  • 21. Payment Plans and Registration To start your journey to creating the health, life and a career you love, register for the next Fitness & Nutrition at www.fitchicksacademy.com FAQ’S You have questions, we have answers! For a full listing of our FAQ’S, please visit www.fitchicksacademy.com Any questions that are not covered in this section, please email Amanda@fitchicks.ca or call 1-877-F1-CHICK. TUITION & PROGRAM INFO Payment plans are available. Email Amanda@fitchicks.ca for more info. Please note that there are limited spaces in this program. A $500 non-refundable deposit is due at time of application to hold your spot and will be used towards your tuition. Upon receipt of deposit, you will be contacted by the FIT CHICKS team within 1 business day to get you all set with payment options! For full terms and condition, www.fitchicksacademy.com 19 • FITNESS & NUTRITION EXPERT
  • 22. BIOS
  • 23. Head Chicks Amanda and Laura took their fitness business from 7 chicks in 2008 to training over 8000 to date. As many fitness companies failed to grow, the Head Chicks passion expanded FIT CHICKS from its award winning women’s only boot camp from over 20 locations to include retreats, workshops, challenges, fitness DVD’s and even got their own television show “Shape Up with FIT CHICKS” to become the largest women’s only fitness company in Canada. Experts in fitness, yoga, nutrition and business, winners of Stevie Awards for Women in Business & named Top 3 Fitness Professionals in Canada by Can Fit Pro, regular contributors to national television and newspapers, appearances on CBC’s “Dragons Den” & The Shopping Channel, the Head Chicks attribute their success to having overcome their own health struggles and staying true to their approach of fierce fitness made super fun that’s accessible to all women. Now they have packaged over 20 years of studying, testing, inspiring and teaching in the fitness and health industry into creating FIT CHICKS® Academy to help other women get certified and create the life of their dreams. Their signature (and award winning!) Fitness & Nutrition Expert Program combines all the knowledge and tools to launch your fitness career and take it to the next level! Taught by leading industry experts! 21 • FITNESS & NUTRITION EXPERT
  • 24. About FIT CHICKS Co-founded in 2008 by best friends Amanda Quinn and Laura Jackson, FIT CHICKS is the largest women’s only fitness company in Canada. With a focus on fierce fitness for ALL women, FIT CHICKS offers 8 week award winning boot camp style programs at over 20 locations as well as weekend health retreats, DVD programs as seen on The Shopping Channels, personal training and host 2 TV Series called “Shape Up with FIT CHICKS” on Rogers TV. Their commitment to women’s health earned the company 2015 Top 3 Fitness Professionals in Canada by Can FIT Pro, Stevie Award for Women in Business – Health & Wellness Company of the Year and named Best Certification for Fitness Professionals by TotalCoaching.com. FIT CHICKS will continue their mission of helping women create the life, health & career of their dreams and build healthier communities around the world with the internationally recognized FIT CHICKS® Academy online Fitness & Nutrition Expert Certification Program in Sept 2016 and giving back through Big Sisters “Go Girls” Mentoring Program. VISIT www.fitchicks.com FOR MORE INFORMATION 22 • FITNESS & NUTRITION EXPERT /fitchicksbootcamp @fitchicks /fitchicks
  • 25. Laura Jackson Starting her professional career in business, Laura worked internationally as National Marketing Manager for Hilton Hotels, representing 62 hotels and successfully launching and executing million dollar campaigns including Tourism Canada, National Rental Car, American Express and a global partnership with Air Miles. After 5 years of awesome experience, Laura swapped her suit for sweats and headed out to follow her true calling: to spread the healthy love! Having overcome her own weight and extreme body image struggles, Laura brings 20 years of true passion & personal experience to her teaching. Her rock star approach combines humour, fierceness, fun and a vast range of business and health knowledge and certifications including: • Business Administration – Marketing (Honors) • Certified Personal Trainer • Registered Holistic Nutritionist (Jun e 2016) • Level 1 Kickboxing Instructor • Nutrition & Wellness Specialist • Culinary Nutrition Expert • IDFA Fitness Competitor • TV Host of “Shape Up with FIT CHICKS” on Rogers TV • Fitness & Healthy Contributor: Including CTV Morning, Breakfast Television, Calgary Herald, CBC “The National”, Toronto Star, The Huffington Post & much more Laura’s passion truly lies in helping women realize their full potential in all aspects of their life through healthy living. Never one to stop challenging herself, her most recent accomplishments include stepping on stage as a 2014 IDFA Fitness Competitor and gaining the title as Top 3 Fitness Professional of 2015 by Can FIT Pro. 23 • FITNESS & NUTRITION EXPERT
  • 26. “ In Laura’s words… Someone asked me once what makes me different than other trainers? Because I have lived it! I know what it’s like to be on both extreme ends of fitness (and a million places in between!). I have struggled with my weight, hitting almost 200lbs, smoking, drinking and battling bulimia for close to 15 years to training like a maniac and entering in a fitness model competition. While the road has been rocky at times, my fitness journey has given me an amazing learning ground personally and professionally to develop the most fierce, fun and REAL programs for my chicks. I have never been as excited to use all of this experience and knowledge as I am for the Fitness and Nutrition Expert program. From building and teaching amazing programs to developing the yummiest, healthy recipes for your clients to connect- ing all the dots between wellness & business, this program is going to rock your world! You are going to be filled so much healthy passion that you are going to be PUMPED to come to class (and I will also bribe you with my healthy chocolate chip cookie dough balls…yum!) This program will make you realize how truly amazing, strong and fierce you are and the power you hold to make a true impact in this world. What is our goal? To create an amazing “chick army” of female health leaders to spread that healthy love across the world…and I know we can!! 24 • FITNESS & NUTRITION EXPERT Before IDFA Fitness Competitor
  • 27. Amanda Quinn With a huge amount of passion and, Amanda kicked off her professional career with glitz and glam as the Manager of Sponsorship and Advertising for House of Blues Concerts (currently known as Live Nation), executing concerts and promotions from some of the biggest names in music like Lincoln Park, Bryan Adams, Black Eyed Peas and Keith Urban, to name a few. She then traded music moguls for movie stars and moved on to Manager of Sponsorship and Advertising at Toronto International Film Festival with clients ranging from Holt Renfrew, Chanel and RBC to Fortune 500 companies. After undergoing her own healthy transformation, Amanda left rockstars for runners to follow her true path to help others and FIT CHICKS was born. With a deep love or fitness from yoga to high intensity intervals, Amanda’s teaching style is the fiercest balance of inner zen to fiery passion. Her sparkle, business experience and health knowledge make her one of the most sought after in the industry with certifications including: • Small Business Management (Honors) • Festival & Events Management (Honors) • Certified Personal Trainer • Ashtanga Yoga Instructor – Yoga Alliance • Level 1 Kickboxing Instructor • TV Host of “Shape Up with FIT CHICKS” on Rogers TV • Fitness & Healthy Contributor: Including CTV Morning, Breakfast Television, Calgary Herald, CBC “The National”, Toronto Star, The Huffington Post & much more With huge goals, Amanda is continually pushing to make healthy living accessible to everyone. Her upcoming projects include television hosting a fitness section nationally on The Shopping Channel and developing corporate health programs for many Fortune 500 companies. 25 • FITNESS & NUTRITION EXPERT
  • 28. In Amanda’s words… At the age of 9, I lost my best friend and older sister. After this devastating loss I turned to food for comfort, as many do and looked at food with a new type of relationship forming that wasn’t always a healthy one. Food fed an empty place in her heart and void in my life that I wasn’t sure how to fill at the time. Years passed with this continued vicious cycle of unhealthy habits until June of 2008 that Laura and I decided that we were going to live the life we knew we were meant for and atlas FIT CHICKS was born. With FIT CHICKS taking off and becoming a focus for my life I knew if I was going to promote it, I had to truly live it and changed my self-sabotaging habits for good. Of course, we are all human and there are pizza days snuggling with my cat (yes I loved them lol) but the balance is finally here. As well as the passion for igniting this health living lifestyle and helping women all over Canada find your inner FIT CHICK. It is why I love getting up every day and I can’t wait to share it in the Fitness & Nutrition Expert Program with you! Together we can all make an impact and change our lives for the greater good and in turn help change the lives of the loved ones around us! “ ”26 • FITNESS & NUTRITION EXPERT Before After
  • 30. “ By becoming a Certified Fitness and Nutrition Expert I have gained the confidence I needed to start my career in Personal Training. I love that it covered all aspects of the industry, including fitness, nutrition, wellness and business skills as well, which are so important when we are launching a new business. I am now confidently putting together business plans, personal training profiles, nutrition programs and utilize all the skills I have learned during the co-ops as well. I have been also able to improve my online fitness coaching business with the extensive knowledge I obtained throughout the course. Best decision I had made was to enroll in the FNE course with Fit Chicks! — JUDITH, ETOBICOKE, ON When I started the FNE certification I was already teaching classes as a Fitness Instructor and training clients one-on-one. What I found so amazing about the FNE course is that it is not only for someone who wants to start to their career but for a seasoned fitness professional who wants to increase their knowledge base as well as start their own business. This course was way more extensive than past certifications I have taken, lead from the perspective of a heart- centred fitness professional (my jam!) and was taught to all levels while still teaching higher level learning. In addition, this course not only focuses on fitness and nutrition but also wellness and business. It is a full package that lays the groundwork for anyone, who has a passion for health and wellness, to start their own business or work as a fitness professional while creating the lifestyle they deserve and want! It has opened up so much more for me than I thought. When I started I thought I would be furthering my education into nutrition but I received so much more. It changed the way I teach classes in an amazing ways! My fitness classes are full of pumped participants, smiling, sweating and encouraging each other on; and better yet, coming back and asking for more. I have learned how to connect more with people, not only in class, but in life; deepening one of my core values of “meeting people where they are at.” It also inspired me to take my 200 hour Yoga Teacher Training and start exploring opening my own health and wellness centre.So, I suppose the question is not how it was helpful in starting my business and career but how it helped me evolved into a better trainer and person as well as open my heart and bust through the fear to starting my own brick and mortar facility! — KELLY F., MISSISSAUGA ON 28 • FITNESS & NUTRITION EXPERT
  • 31. “ 29 • FITNESS & NUTRITION EXPERT I signed up for the FNE Certification at first as it worked perfectly with my family’s busy schedule. I am very pas- sionate about health and fitness and I knew I wanted my next chapter to consist of spreading that love onto others. The course prepared me with the confidence and all of the tools to be ready to start my new career immediately upon graduating. The course is all online which gave me the flexibility to complete my course workload while the kids were in bed or away at school – alleviating the complications of taking time away from my family. I cannot thank Laura and Amanda enough as they have responded to every question I have ever had throughout the course, and even beyond. They are always very informative and responsive to my needs. They have been such a great support system throughout my journey. With the Fit Chicks® FNE course I had a great Platform to start with and get to wake up everyday and spread my passion through my own business Ybe.Nourish.Train, providing small group bootcamps, Personal Training and Nutrition Guidance. I would recommend this course to anyone looking to start their own business, maybe just getting into health and fitness, or to help grow themselves internally or externally. — YVONNE BEATON I Loved the FNE Program! The instructors were full of spirit and knowledge, and the content was great. I had no idea how much I would learn and how involved the program would be. The live online lectures were informative, but I loved that I could view them in my own time if the schedule didn’t work for me. There are few people and events that are instrumental in forming your life path, and I think this course is one of those for me. This course has given me the courage, knowledge and experience to teach my own bootcamp classes and start my own fitness business. I can’t wait to share what I have learned, and help women be FIERCE!!! — CHELSEA STROUD This program allowed me to finally invest in myself,health and well being. Laura and Amanda will empoweryou through vast knowledge and expertise. Their levelof dedication and commitment to their students farexceeded my expectations. They changed my life andI will be forever grateful! — DANIELLE, HAMILTON, ON
  • 32. “ The FIT CHICKS Fitness and Nutrition Expert program was an amazing experience! I was too intimidated to go backto university to get a kin. degree, and was then worriedthat that would not prepare me to become a fitness instructor. As soon as I heard about this program, I becameexcited and it felt right. The course ran at a great pace,and it was really helpful to be able to watch the classesat your own pace. I could fit all the classes and assignmentsin to my own schedule and didn’t have to worry aboutfalling behind. I HIGHLY recommend this course! — JENNY, WINNIPEG, MB The Fit Chicks crew is a supportive network of womenthat have developed such a well rounded course,covering fitness, nutrition, wellness, and business.Not only do they provide students with useful information,the practical components give you the confidence to applywhat you’ve learned. They are the biggest cheerleadersfor their students success. Love them! — GINA, TORONTO, ON One of the best decisions I’ve made about looking into a new career path was taking the Fit Chicks Fitness Nutrition Expert Program. They made this program fullypacked of information but also made it trouble-free so that I was still able to do my full time job. I looked forward to our evening classes and they were always there to answer any questions in a fast manner.They helped me clarify that I made the right decision!” — ALYSHA, TORONTO, ON I have been working for FIT CHICKS for almost 3 years and I still love it as much as Day 1. I have never worked for a company that truly focused on empowering women through health until now. We are constantly, new workouts to add to our repetoire, ongoing education through FIT CHICKS University and constant support from our Head Chicks. It can be daunting to work in fitness and I know this from experience. But with FIT CHICKS, it is all about education, motivation and inspiration. They want us to be our best so we feel confident helping others be theirs. I have learned so much about fitness, nutrition and wellness since being with them but also about myself and the trainer I want to be! We call ourselves “The FC Family” and that is truly what it is. I cannot wait to take this course and you need to too! — JEN, CHICK SERGEANT 30 • FITNESS NUTRITION EXPERT
  • 33. ““I have always found it overwhelming to try to learn what nutrition and “eating healthy” means, and what works for me. When I met Laura at FIT CHICKS, that all changed! I’ve attended her nutritional workshops on multiple occasions and they are always highly informative and so motivating. She presents information in such a way that is not overwhelming or overly technical that I always leave feeling confident I can do this and help others reach their nutrition goals. Since taking her workshops, I was able shed some extra pounds and gained back energy that was lacking. Also along the way, I ended up in a relationship with a Type 1 diabetic. Understanding how he balances his blood sugar level was not very daunting for me, as Laura had touched on this topic in a prior workshop. Not only did this help my relationship but I know how to build healthy habits with him. If you want to change your health and life, you have to take this course… you will LOVE it!” — AMBER F “I have been working out with Amanda Quinn for close to 5 years now. Her knowledge and experience as a trainer in the fitness world is so remarkable. She is dedicated to her work as a trainer like no other person I have known. She motivates you; she encourages you to give your 110% when working out. She listens to you when you required modification work outs and makes sure that you are doing it correctly to prevent any further injuries. I had attended one of her FIT CHICKS retreats in Horseshoe Valley and this was the first time that I had ever done yoga. Amanda was the instructor for the class and once again I was amazed on her knowledge and experience in this field. I was put in yoga positions that I never knew I could do! Amanda has changed my life for the better. Her classes made me more toner, more fit and gave me more endurance and I thank her for all she has done for me. Most of all she believed in me, she knew when and how to challenge me. Amanda is my Jillian Michaels… she is a rockstar!” — LINDA C “I actually nominated Laura for Top 10 Fitness Professional of 2014 because she changed my life! I think of her more as an inspirational leader because she pushes me to do the best that I can and be the best that I can be. She always teaches us precisely how to perform each exercise, modifications and/or challenges so that we may safely push beyond our limits. I am motivated to lead a healthy lifestyle from watching Laura and have learned how to best plan my workouts along with the proper foods to eat. Laura has taught me the importance of balancing exercise and my health so that I can see not only physical changes, but emotional changes as well. Thank you Laura for your support!” — SHANNON Z 31 • FITNESS NUTRITION EXPERT
  • 34. FITNESS NUTRITION EXPERT PROGRAM APPLICATION FORM Head Office – 119 Scadding Ave, Toronto ON M5A 4H8 • T: 1-877-312-4425 • F: 647-436-6213 • E: info@fitchicks.ca • www.fitchicks.com To register, please fill out the 2 pages below and fax to 647-436-6213 PAGE 1 OF 2 / / STUDENT INFORMATION Student Last Name Student First Name and Middle Name Student Local Mailing Address City Postal Code Province Cell Phone Number Emergency Name Relationship Contact # Date of Birth (MM/DD/YYYY): Email Address Where did you hear about FIT CHICKS? Other certifications (Please list cert name dates completed) Certification name Date completed Certification name Date completed Certification name Date completed Certification name Date completed OPTION A: I am signing up for the Fitness Nutrition Expert Certification Program OPTION B: I am signing up for the Fitness Nutrition Expert Education Program I agree to receive electronic communications from FIT CHICKS. I understand that I can withdraw my consent via email (unsubscribe) at any time. (Please include intials) PAYMENT INFORMATION Upon registration, FIT CHICKS requires a $500 non-refundable deposit. This deposit is deducted from the total tuition with the remaining outstanding balancerequiredpriortoprogramcommencement.Uponreceiptofyourdetailsbelow,yourcreditcardwillbechargedthedeposittosecureyourspot in the Fitness Nutrition Expert Program. Acceptable methods of payment are Cash, Cheque, Interac, Mastercard, Visa and Money Order. All tuition invoices/receipts are e-mailed, unless requested otherwise. Please email Amanda@fitchicks.ca with questions. CREDIT CARD NUMBER EXPIRY DATE CSV: Do you authorize us to automatically charge the credit card number on file when a payment is due? Y N (initials) /
  • 35. I agree: (a) that requests for refunds received by FIT CHICKS more than seven days before the start date of the program in which I am enrolled will be honoured, subject to satisfactory proof of payment minus the non-refundable deposit of $500; (b) that I will not be entitled to any refund after seven days before the start date of the program in which I am enrolled, but I shall receive a credit for any unused portion of that program towards a future FIT CHICKS program.; (c) that if a class date is cancelled by FIT CHICKS due to unsafe conditions (e.g. power failure, freezing rain, winter storm) or for any other reason, an online makeup class will be offered as soon as possible; and (d) that if FIT CHICKS cancels a program after I have paid for it, I will be entitled to a full credit for the amount paid by me, which credit I must use within one year of the date of cancellation. (e) that in the event FIT CHICKS has to cancel a location due to business reasons, I understand that my credit will be forfeited for that location but can be used at an alternative location that is running. (f) that all tuition must be paid in full prior to class commencement unless otherwise specified to be allowed to begin or continue the program By submitting payment, I acknowledge that this document is a legally binding obligation and that it binds me, my personal representatives and assigns, and that I have read this document completely and that I understand its terms. I also acknowledge that I have read, understand and agree to the full program description and terms of the Fitness Nutrition Expert program located on www.fitchicks.ca. I declare that I am 18 years of age or older Signature Date PAGE 2 OF 2 FITNESS NUTRITION EXPERT PROGRAM REFUND CANCELLATION POLICY