The MadMen Guide to Thought Leadership Presentation Transcript
TheMADMEN GUIDE
LET’S BEGIN WITH YOUR
LET’S BEGIN WITH YOURCOMPANY
YOURCOMPANYHAS DEEP EXPERTISE
BUT NO MEANS TO SHARE IT
THEY MAY NOT HAVE THERIGHT TOOLS
Like himOR THE SOCIAL EXPERTISE
SO IF YOU WANT TO BE YOURINDUSTRY’STHOUGHT LEADER…
GREAT CONTENT
“OKAY BRASS TACKS…WHO BUYS OUR PRODUCTS?” - DON DRAPER
“WE NEED TO BEASKING OURSELVES WHAT DO OUR CUSTOMERS WANT ? - DON DRAPER
THEN CREATE A COMPELLING STORY
INVEST IN THIS STEP
WHAT TYPE OFCONTENT ISCOMPELLING?
THE LIST: EASILY DIGESTEDCONTENT FOR IMPATIENT CONTESTS: COMPETITIONINTERNET USERS CREATES BUZZ THE VIRAL VIDEO: WILL IT BLEND THE INFOGRAPHIC: VISUALIZING DIFFICULT OR COMPLEX INFORMATION CONTROVERSY: THE THIRD RAIL OF VIRAL MARKETING THE EXPERT ARTICLE OR HOW-TO GUIDE HIGH-TECH CONTENT: APPS AND WIDGETS
HOW DO YOU KNOW ITS COMPELLING
EMOTIONALCONNECTION
“YOU DON’T DANCE?OR YOU DON’T DANCE WITH ME?” - KEN COSGROVE
YOUR STORYAND CONTENTMUST CREATEAN EMOTIONAL REACTION
THAT REPEATED OVER TIME CREATES AN EMOTIONAL BOND WITH YOUR TARGET AUDIENCE
Marcel Olislagers
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