Marketing involves satisfying consumer needs in a profitable way for organizations. It analyzes the current market position and opportunities through tools like a marketing audit and market research. The marketing mix of price, place, promotion, and product are used to persuade consumers through strategies informed by market analysis, segmentation, and research. Marketing connects various business functions like consumer research, sales, supply chain, creative services, media, and retail to understand and reach consumers.

1. A simple way to understand Marketing

2. The role of marketing Marketing is about satisfying the consumers needs… No marketing Plenty of marketing

3. … In a profitable way for the organization The role of marketing

4. What is the businesses attitude to marketing? Marketing orientation Analyse current position and opportunities: Marketing audit Gain information on the market: Market research Persuade consumers to buy: Marketing mix Market analysis Market segmentation Marketing strategy Qualitative analysis Price Quantitative analysis Consumer tests Place Promotion Product The functions of marketing

5. Consumer Research agency Factory team FICO team Sales team Supply chain team CCSD team Creative agency Media agency BTL agency CRM team Retail audit agency Marketing