Marketing Defecation Consumer buying behavior Segmentation, targeting and Positioning

1. Social Media Marketing
Training

2. Agenda
1. Activity. Concept of planning.
2. Definition of marketing.
3. Consumer buying behavior.
4. Activity. Ads idea presentation.
5. S.T.P.

3. Definition of Marketing?
Marketing is the process which company create
value to customers and build strong costumers
relationship and capture value in return.

4. Agenda
1. Activity. Concept of planning.
2. Definition of marketing.
3. Consumer buying behavior.
4. Activity. Ads idea presentation.
5. S.T.P.

5. Consumer buying behavior
1. Need recognition.
2. Information search.
3. Evaluation of alternative.
4. Purchase decision.
5. Post purchase behavior.

6. Consume r buying be hav ior
1. Need recognition.

7. Consume r buying be hav ior
1. Need recognition.

8. Consume r buying be hav ior
2. Information search.

9. Consume r buying be hav ior
2. Information search.

10. Consume r buying be hav ior
2. Information search.

11. Consume r buying be hav ior
3. Evaluation of alternative.

12. Consume r buying be hav ior
3. Evaluation of alternative.

13. Consume r buying be hav ior
3. Evaluation of alternative.

14. Consume r buying be hav ior
4. Purchase decision.

15. Consume r buying be hav ior
5. Post purchase behavior.

17. Agenda
1. Activity. Concept of planning.
2. Definition of marketing.
3. Consumer buying behavior.
4. Activity. Ads idea presentation.
5. S.T.P.

18. S.T.P
Segmentation

19. S.T.P
Segmentation
Dividing a market into smaller groups with distinct
needs, characteristics, or behavior that might
require separate marketing strategies or mixes.

20. S.T.P
Segmentation “Geographic”

21. S.T.P
Segmentation “Geographic”

22. S.T.P
Segmentation “Demographic”

23. S.T.P
Segmentation “Demographic”

24. S.T.P
Segmentation “Demographic”

25. S.T.P
Segmentation “Demographic”

26. S.T.P
Segmentation “Demographic”

27. S.T.P
Segmentation “Demographic”

28. S.T.P
Targeting

29. S.T.P
Evaluating Market Segments
Measurable
• The size, purchasing power, and profiles of the
segments
Accessible
• The market segments can be effectively
reached and served.
Substantial
• The market segments are large or profitable
enough to serve.
Actionable

30. S.T.P
Targeting
The Process of evaluating each market segment’s
attractiveness and selecting one or more segment
to enter.

31. S.T.P
Positioning
The way the product is defined by consumers on
important attributes. The place the product
occupies in consumers’ minds relative to
competing products.

32. S.T.P
Positioning Strategy
More benefits for More price
More benefits for the Same price
More benefits for less price
The same benefits for less price
The Same benefits for Less price
Less benefits for much less price