Research Objectives & Research Questions For the Management Problems

1. SUBJECT:
Strategic Marketing Management (SMM)
GROUP ACTIVITY ON:
Research Objectives & Research Questions For the Management
Problems
SUBMITTED TO:
Sir Adnan Pitafi
SUBMITTED BY:
Mahgul Khan___________18S-MBA-BS25
Varda Shaikh___________18S-MBA-BS19
Maryam Qazi___________18S-MBA-BS10
Hiba Shaikh____________18S-MBA-BS28

2. Identify the Research Objectives &
Research Questions for the Given
Management Problems
1. Managementproblem: Should our retail chain offer online shopping?
Research Objectives: to evaluate the impact of retail and online shopping.
Research Questions:
 What could be the cost and benefit analysis of retail and online shopping?
 What is the ratio of people who would prefer online shopping over retail chain?
 What’s the age group/category of people who like to spend on Online shopping per
month?
 What types of products would people mostly like to buy online?
2. Managementproblem: What advertising media should we use to reach
our market?
Research Objectives: To determine which advertising vehicles are best for conveying the
company’s message to target market.
OR
To find out the appropriate advertising means for reaching the market.
Research Questions:
 What is the cost of using the particular advertising vehicle?
 What is the nature of the target audience to be reached?
 What is the nature of product to be offered?
 Which element of advertisement will induce more the market (content, graphics,
endorsement and etc.)?
 How much budgeted amount the company keeps aside for advertisement?
 What are the ethical dilemmas exist regarding to advertisement in particular area or
market?