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Leveraging FSA Social Media - Affinity Presentation
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Leveraging FSA Social Media - Affinity Presentation

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  • 1. Engaging with and Learning from Customers via Social Media and its Positive Impacts for Students & Families Presented by: Susan Thares April 2014 Federal Student Aid
  • 2. StudentAid.gov Homepage 2
  • 3. Facebook www.facebook.com/FederalStudentAid 3
  • 4. Facebook Post Examples 4
  • 5. Twitter www.twitter.com/FAFSA 5
  • 6. Twitter Post Example 6 Shortened link to info on StudentAid.gov
  • 7. The more the merrier… 7
  • 8. YouTube 8 www.youtube.com/FederalStudentAid
  • 9. Some of our YouTube Playlists 9
  • 10. Visual.ly (FSA Infographics) 10 www.visual.ly/users/federalstudentaid
  • 11. #AskFAFSA Office Hours on Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend
  • 12. March Office Hours 12
  • 13. Storify 13 www.storify.com/fafsa
  • 14. Blog Posts 14
  • 15. StudentAid.gov/resources 15
  • 16. Financial Aid Toolkit 16
  • 17. 17 Sample Search Results for Social Media
  • 18. Questions and Contact Info Questions on the information presented today? 18 Susan Thares, Digital Engagement Lead susan.thares@ed.gov
  • 19. Leveraging FSA Content 19
  • 20. Leveraging Facebook Content “Like” a specific post or piece of content 20
  • 21. Leveraging Facebook Content “Share” our content 21
  • 22. Leveraging Facebook Content Posts you can use 22
  • 23. Leveraging Twitter Content Follow Us 23
  • 24. Leveraging Twitter Content Retweet Us 24
  • 25. Leveraging Twitter Content Tweets you can use… 25
  • 26. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 26
  • 27. Leveraging YouTube Content Download any of our videos: http://studentaid.ed.gov/resources Click on the video you want to automatically download Subscribe to our YouTube Channel for the latest videos 27
  • 28. Embed Videos into Your Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 28
  • 29. Add Infographics to Your Web Site 29
  • 30. Add Infographics to Your Web Site 30

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