1) The document discusses how the Federal Student Aid office engages with students and families through social media platforms like Facebook, Twitter, YouTube, and Visual.ly. 2) It provides examples of content posted on these channels including videos, infographics, and discussions around topics like filling out the FAFSA form. 3) Tips are shared on how others can leverage and reuse Federal Student Aid's social media content through actions like sharing posts, embedding tweets and videos on other sites, and downloading public videos and infographics.

1. Engaging with and Learning from Customers via Social
Media and its Positive Impacts for Students & Families
Presented by: Susan Thares
April 2014
Federal Student Aid

2. StudentAid.gov Homepage
2

3. Facebook
www.facebook.com/FederalStudentAid
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4. Facebook Post Examples
4

5. Twitter
www.twitter.com/FAFSA
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6. Twitter Post Example
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Shortened link
to info on
StudentAid.gov

7. The more the merrier…
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8. YouTube
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www.youtube.com/FederalStudentAid

9. Some of our YouTube Playlists
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10. Visual.ly (FSA Infographics)
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www.visual.ly/users/federalstudentaid

11. #AskFAFSA Office Hours on Twitter
•Integrates social media and
customer service
•Different topic each month
•Tweet questions using
#AskFAFSA
•SMEs available to answer
questions live
•Summarize for those not able
to attend

12. March Office Hours
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13. Storify
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www.storify.com/fafsa

14. Blog Posts
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15. StudentAid.gov/resources
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16. Financial Aid Toolkit
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17. 17
Sample Search Results
for Social Media

18. Questions and Contact Info
Questions on the information
presented today?
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Susan Thares, Digital Engagement Lead
susan.thares@ed.gov

19. Leveraging FSA Content
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20. Leveraging Facebook Content
“Like” a
specific
post or
piece of
content
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21. Leveraging Facebook Content
“Share” our content
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22. Leveraging Facebook Content
Posts you can use
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23. Leveraging Twitter Content
Follow Us
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24. Leveraging Twitter Content
Retweet Us
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25. Leveraging Twitter Content
Tweets you can use…
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26. Add the @FAFSA Stream to Your Site
Go to: http://twitter.com/widgets (must be logged in)
COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA"
data-widget-id="258219635218972673">Tweets by @FAFSA</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id))
{js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-
wjs");</script>
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27. Leveraging YouTube Content
Download any of our videos:
http://studentaid.ed.gov/resources
Click on the video you want to
automatically download
Subscribe to our
YouTube Channel for
the latest videos
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28. Embed Videos into Your Web Site
Instructions:
•Go to YouTube.com/
FederalStudentAid
•Select the video you’d like to
embed
•Click “Share” which will show you
a new menu
•Click the “Embed” option to
receive the code
•Copy and paste code to your site
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29. Add Infographics to Your Web Site
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30. Add Infographics to Your Web Site
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