An Overview on digital marketing concept for fashion retailers SES : ABC+

1. Digital Marketing Concept
Prep by : Fahdly Saputra

2. Vision ?
• Who is your target audience? Who do you want to reach? What
specific demographics?
• What do you specifically want to accomplish by using social media?
• What are your goals?
– Raise awareness about your organization and the issues you work on? ;
– Better brand recognition? ;
– Develop meaningful relationships with online influencers? ;
– Get people to take action on campaigns? ;
– Increase attendance for an event? ;
– Educate and inform audiences about issues? ; etc.
• How do social media connect with your overall organizational vision
and mission?
• How can they be used as a tool to advance your current work?
• How much time and resources will you invest to manage social
media activity?

3. Digital Strategy Objective

4. Digital Strategy Objective
The service provider’s brand effectively operates as a single channel,
orchestrating high-value customer experiences across all touch points.
The customer experience it delivers is seamless, consistent and personalized
through the integration of agent-assisted channels with digital channels such
as social media, so customers can interact whenever, wherever and however
they want with the provider, across all channels.
Traditional Funnel Seamless Experience Model

5. Why ?

6. DigitalMarketingFunnel
What ?

7. Offline & Online Sync
Website &
Partner
Micro
websites
Search
Marketing
Digital PR
Digital
Partnership
Offline
Communication
Interactive Ads
Opt – in – Mail
Viral Marketing
How ?

8. Data & Analytics
UX Design & Development (Platform)
Customer Relationship Marketing
Digital Strategy Outlook
Digital Acquisition Marketing
Traffic
Strategy
Sales
Conversion
Build
Community
… and
RepeatWhen ?

9. SEO; SEM; PPC; SMM (Increase Customer Traffic )
Develop Platform to support Digital Marketing & Sales Strategy
Increase social media activity, digital footprint, and
Digital Strategy Outlook
Increase brand awareness,
recognition & repeat buyer
Traffic
Strategy
Sales
Conversion
Build
Community
… and
Repeat
Plan
Prepare
Presence
Retention
LoyaltyDevelop

10. Thank You
Who ?