Exciting new User Interface, Architecture and Features!

1. PureBrand TM
March Release Overview

2. What’s New?
•Explosive Commerce is releasing a new version
to clients on March 5, 2011
•USER INTERFACE (UI) – There are significant UI
improvements in the release
•BACK-END CHANGES – We have also upgraded
to new API’s which may require follow up
•NEW FUNCTIONALITY – There are several
customer-facing features that may require some
additional training.

3. Benefits
•Simplified deployment and maintenance
•Added stability
•Enhanced user experience
•Enhanced readability
Bottom Line: The changes we are making will
continue to align Explosive Commerce as the class
leading social media solution, while simplifying
the user experience.

4. New Features
•New information architecture (IA) and UI
•Enhanced Analytics
•Improved Social Inbox flexibility
•Microblog post targeting and versioning
•Facebook Group support
•Content Label management
•Highlighted Items notification
•Floating Quick Post

5. UI and IA Changes
•Simplified navigation
•Overall look and feel
•Initiatives list page
•Initiatives dashboard
•Social Inbox
•Analytics
More changes will be coming as we continue to
innovate rolling throughout 2011

6. Social Inbox
•Activity, Network, Engagement, Impressions
•Reach is split into 2 categories: network &
impressions
•Impressions include confirmed (view) & potential (RT +
Mention audience) metrics
•More Engagement metrics
•Cleaner and faster interface
•Real-time metrics filtering
•Ability to roll up by day, week or month
•Additional granular Facebook metrics

7. Social Inbox Flexibility
•Multi stream creation
•Stream upload
•Advance search support
•Collections
•Personal stream bundles
•Consolidated Facebook wall & comments
stream
•Filters

8. Microblog Targeting & Versions
•Apply geographic and language targeting to
Facebook page post
•Create versions of microblog posts within ONE
activity!

9. Facebook Group Support
•Mircoblog Posts to Group Walls
•Group Wall Streams

10. Content Label Management
•New interface to manage content labels
•Data – who, what, when & how many
•Replace
•Delete
•Append
•Edit
•Create

11. Content Label Management
•When an item is highlighted (options)
•Receive an email
•See a count in the Initiatives List
•See a count in the To Do List
•See a count in the Social Inbox

12. Floating Quick Post
•Quick Post can remain open during all navigation

13. Big Benefits
•Enhanced usability
•Improved efficiency
•Greater knowledge
•Increased collaboration
•Broadened channel coverage
Bottom Line: this release will make your team
better and more efficient at communicating with
customers and prospects via social media
channels.