Brand Airtel

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INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TARGETING ,[object Object],[object Object],[object Object],[object Object]

POSITIONING ,[object Object],[object Object]

POSITIONING ,[object Object],[object Object],[object Object]

REPOSITIONING ,[object Object],[object Object],[object Object]

FURTHER REPOSITIONING ,[object Object],[object Object],[object Object]

FURTHER REPOSITIONING ,[object Object],[object Object]

SIGNATURE TUNE ,[object Object],[object Object],[object Object],[object Object]

PERCEPTUAL MAPPING High connectivity Low connectivity Low on Esteem High on Esteem Vodafone Airtel BSNL Reliance Smart

Vs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

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Brand Airtel

1. BY TIRTHANKAR MAJUMDER

10.

11. BRAND AMBASSDORS

12.

13.

14. BRAND EQUITY (BAV MODEL)

15.

16. BRAND RECALL VALUE

17. PERCEPTUAL MAPPING High connectivity Low connectivity Low on Esteem High on Esteem Vodafone Airtel BSNL Reliance Smart

18. UMBRELLA BRANDING

19. CO-BRANDING

20.

21. MARKET SHARE

22.

23. THANK YOU

Brand Airtel

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