67,689,943 Customers 64,370,434  Mobile Connections 2,319,509  Telemedia Subscribers The first private operator to have an...
 
HISTORY <ul><li>Entered telecom business in 1985 </li></ul><ul><li>1985-Technical collaboration with Siemens, Taka COM cor...
Bharti Airtel is one of India's leading private sector providers of telecommunications services  Revenues Rs. 117,255 mill...
 
SERVICES <ul><li>For You – </li></ul><ul><li>1. Mobile- Prepaid </li></ul><ul><li>- Postpaid </li></ul><ul><li>2.Home Phon...
<ul><li>For your business :- </li></ul><ul><li>Data and IP solutions </li></ul><ul><li>Conferencing </li></ul><ul><li>Voic...
PREPAID PLANS <ul><li>Airtel 100 SUK </li></ul><ul><li>Super lifetime (for existing customers) </li></ul><ul><li>Easy life...
POSTPAID PLANS <ul><li>Starter 149 </li></ul><ul><li>Airtel 299 power plan </li></ul><ul><li>New INDIA roam 399 </li></ul>...
HOME PHONES & BROADBAND <ul><li>Home Phones- </li></ul><ul><li>Fixed line </li></ul><ul><li>Wireless phone </li></ul><ul><...
 
UNIQUE SELLING PREPOSITION <ul><li>Connectivity ,  Affordability .  </li></ul><ul><li>Roaming service and Value added ser...
Market Segmentation <ul><li>Behaviour Segmentation, </li></ul><ul><li>benefit segmentation ,  </li></ul><ul><li>demographi...
MARKET TARGETING <ul><li>Elite group(above 25 years of age!) </li></ul><ul><li>Corporate People and Business men </li></ul...
POSITIONING  <ul><li>►  Tagline- “power to keep in touch”.  </li></ul><ul><li>►” Leadership series” campaign  </li></ul><u...
REPOSITIONING  <ul><li>► Tagline- “touch tomorrow”.  </li></ul><ul><li>► Started to capturing mass market.  </li></ul><ul>...
AGAIN REPOSITIONING  <ul><li>► Tagline- “Live Every Moment”.  </li></ul><ul><li>► The advertisement which changed the  who...
AGAIN REPOSITIONING  <ul><li>► Tagline- “Express Yourself.”  </li></ul><ul><li>► Changed its logo to give more energetic  ...
<ul><li>►  In 2002, Airtel signed on music  composer A. R Rehman and changed  its tune to &quot;Live every moment”.  </li>...
Airtel brand review <ul><li>►  There is an amazing consistency in the  manner in which AIRTEL has over the  two years emer...
<ul><li>► While many legacy brands appear to be  suffering from the wear and tear of  time, AIRTEL has clearly leveraged i...
AirTel Brand Review cont’d… <ul><li>►  Of respondents, 27.4% identified  AirTel with “cool”, 26% with “creative”  and 22% ...
BRAND RANKINGS
<ul><li>Brands that Figure in the Top - 100 consumer brands in India are : </li></ul><ul><li>Nokia at Position 4. </li></u...
Back
Back
 
 
Upcoming SlideShare
Loading in …5
×

Airtel final ppt(2)

10,629 views

Published on

Published in: Business, Technology
1 Comment
3 Likes
Statistics
Notes
  • u rock bro.....best part u made me able to download d ppt...........

    thnx a ton man
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
10,629
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
700
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Airtel final ppt(2)

  1. 2. 67,689,943 Customers 64,370,434 Mobile Connections 2,319,509 Telemedia Subscribers The first private operator to have an all India presence.
  2. 4. HISTORY <ul><li>Entered telecom business in 1985 </li></ul><ul><li>1985-Technical collaboration with Siemens, Taka COM corporation. </li></ul><ul><li>1995- opened its first cellular showroom. </li></ul><ul><li>Won ‘Techies Award’ for four consecutive years (1997-2000). </li></ul>
  3. 5. Bharti Airtel is one of India's leading private sector providers of telecommunications services Revenues Rs. 117,255 million Market Capitalisation USD 50 Billion Market Share 33%
  4. 7. SERVICES <ul><li>For You – </li></ul><ul><li>1. Mobile- Prepaid </li></ul><ul><li>- Postpaid </li></ul><ul><li>2.Home Phones – Fixed Line </li></ul><ul><li>- Fixed Wireless Phones </li></ul><ul><li>3.Broadband & Internet </li></ul><ul><li>4.Blackberry </li></ul><ul><li>5.Calling Cards </li></ul><ul><li>6.Wireless Internet – Data Card </li></ul><ul><li>- USB Modem </li></ul>
  5. 8. <ul><li>For your business :- </li></ul><ul><li>Data and IP solutions </li></ul><ul><li>Conferencing </li></ul><ul><li>Voice solutions </li></ul>SERVICES
  6. 9. PREPAID PLANS <ul><li>Airtel 100 SUK </li></ul><ul><li>Super lifetime (for existing customers) </li></ul><ul><li>Easy lifetime </li></ul><ul><li>Airtel ka super lifetime validity (new connections) </li></ul><ul><li>College Special Plans </li></ul><ul><li>Airtel prepaid grameen pack </li></ul>
  7. 10. POSTPAID PLANS <ul><li>Starter 149 </li></ul><ul><li>Airtel 299 power plan </li></ul><ul><li>New INDIA roam 399 </li></ul><ul><li>Airtel talkathon 449 </li></ul><ul><li>New INDIA home- 299 </li></ul><ul><li>Airtel 199 talk </li></ul>
  8. 11. HOME PHONES & BROADBAND <ul><li>Home Phones- </li></ul><ul><li>Fixed line </li></ul><ul><li>Wireless phone </li></ul><ul><li>Broadband services- </li></ul><ul><li>Speed up to 2mbps </li></ul><ul><li>Pay as much as you use </li></ul><ul><li>India games </li></ul><ul><li>PC secure </li></ul>
  9. 13. UNIQUE SELLING PREPOSITION <ul><li>Connectivity , Affordability .  </li></ul><ul><li>Roaming service and Value added service.  </li></ul><ul><li>Broadband and internet services.  </li></ul><ul><li>Pioneer in starting customer centers.  </li></ul><ul><li>E-commerce portal.  </li></ul><ul><li>First to bring Blackberry and iPhone with 3g technology  </li></ul><ul><li>Airtel was the first to introduce easy recharge  </li></ul><ul><li>First to bring M-Commerce to India.  </li></ul>
  10. 14. Market Segmentation <ul><li>Behaviour Segmentation, </li></ul><ul><li>benefit segmentation , </li></ul><ul><li>demographic segmentation , </li></ul><ul><li>market niche , </li></ul><ul><li>mass customization </li></ul>
  11. 15. MARKET TARGETING <ul><li>Elite group(above 25 years of age!) </li></ul><ul><li>Corporate People and Business men </li></ul><ul><li>Targeted youth by introducing YOUTOPIA PLAN. </li></ul><ul><li>Targeted women and senior citizens. </li></ul>
  12. 16. POSITIONING <ul><li>► Tagline- “power to keep in touch”. </li></ul><ul><li>►” Leadership series” campaign </li></ul><ul><li>► Positioned in premium category aimed at elite class of society. </li></ul><ul><li>► Perception of inspirational and lifestyle brand. </li></ul><ul><li>► Airtel decided that the brand should always connote leadership - be it in network, innovations, offerings or services </li></ul>
  13. 17. REPOSITIONING <ul><li>► Tagline- “touch tomorrow”. </li></ul><ul><li>► Started to capturing mass market. </li></ul><ul><li>► New look and the feel of the brand logo indicated the core values of the brand i.e. leadership, performance and dynamism </li></ul><ul><li>► Repositioning efforts also included “AIRTEL CONNECT CENTERS” </li></ul>
  14. 18. AGAIN REPOSITIONING <ul><li>► Tagline- “Live Every Moment”. </li></ul><ul><li>► The advertisement which changed the whole look of Airtel in the minds of Indian consumers was full with emotions and reactions, which one will experience in a lifetime. </li></ul>
  15. 19. AGAIN REPOSITIONING <ul><li>► Tagline- “Express Yourself.” </li></ul><ul><li>► Changed its logo to give more energetic and younger look. </li></ul><ul><li>► Advertisements in regional languages with emotional touch. </li></ul><ul><li>► Advertisements were made to highlight the capability of Airtel's network coverage. </li></ul>
  16. 20. <ul><li>► In 2002, Airtel signed on music composer A. R Rehman and changed its tune to &quot;Live every moment”. </li></ul><ul><li>► Used 360 degree marketing. e.g. organized Airtel Scholar Hunt with NDTV. </li></ul>
  17. 21. Airtel brand review <ul><li>► There is an amazing consistency in the manner in which AIRTEL has over the two years emerged as the country’s top 2nd service brand in the Most Trusted Brands survey </li></ul><ul><li>Brand Ambassadors: </li></ul><ul><ul><ul><li>Sharukh khan </li></ul></ul></ul><ul><ul><ul><li>A.R.Rehman </li></ul></ul></ul><ul><ul><ul><li>Vidya balan </li></ul></ul></ul><ul><ul><ul><li>Madhavan </li></ul></ul></ul><ul><ul><ul><li>Sachin( currently droped) </li></ul></ul></ul>
  18. 22. <ul><li>► While many legacy brands appear to be suffering from the wear and tear of time, AIRTEL has clearly leveraged its vast reservoir of experience in the TELECOM business, focusing on attributes — like customer centricity, efficient service and quick response — that have added to the brand’s trust </li></ul>
  19. 23. AirTel Brand Review cont’d… <ul><li>► Of respondents, 27.4% identified AirTel with “cool”, 26% with “creative” and 22% with “technically advanced”. Only 8.6% of respondents identified AirTel with “cheap”. • Between 2004 and 2005, it has increased its market share from 20.5% to 21.5% of the market. </li></ul>
  20. 24. BRAND RANKINGS
  21. 25. <ul><li>Brands that Figure in the Top - 100 consumer brands in India are : </li></ul><ul><li>Nokia at Position 4. </li></ul><ul><li>Bharti Airtel is at position 46 </li></ul><ul><li>Reliance Mobile is placed at 73 </li></ul><ul><li>BSNL is ranked 79 </li></ul><ul><li>Tata Indicom is at 83 </li></ul><ul><li>LG Mobile is at rank 90 </li></ul>So AIRTEL is the best player in telecom business.
  22. 26. Back
  23. 27. Back

×