Airtel connecting with the consumers

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"Airtel connecting with the consumers" by NImish Pant,ITM B SCHOOL,WARANGAL(A.P.)

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Airtel connecting with the consumers

  1. 1. AIRTEL-CONNECTING WITH CONSUMERS Presented by: Nimish Pant PGDM/M.B.A. 2010-12 BATCH
  2. 2. SOURCEThe Financial Express 30 November 2010
  3. 3. INTRODUCTIONAIRTELis going International with presence in 21 countries in Asia & Africa. According to Mr. Mohit Beotra,Brand & Media Head, the Airtel is currently the more vibrant,dynamic & accessible brand.
  4. 4. Emerging New technologyThe Business of Airtel will shift in the 3G emerging as enabling technology.
  5. 5. Advertising-a great role playerFrom the decade the celebrities have contributed a lot to the Airtel.
  6. 6. The new logoThenew logo has been done by the Brand Union,a London based brand agency.According to their research they found that the red colour is still more popular among their consumers.
  7. 7. Mediums of connecting with their consumers They have started the branded buses in youth hangout zones across the metros which work as 3G expriences zones.Apart from this the company have also started a train wrap with Airtel branding on the South bound Rajdhani Express that starts from Delhi.
  8. 8. The new idea creation- Innovation & Promo’sBesides that all the company have launched an online contest for the consumers called THE NAME GAME. In this they are asking the consumers to name the new logo.The theme is –DIL JO CHAHE PAAS LAYE, means they are asking the participants one thing they wish to be close to.
  9. 9. conclusion Thus the arrival of Airtel in India’s Telecom scene in 1995 undoubtedly marketed the birth of telephony in the country.It is a result of their expert teams which have resulted them to a popular brand in such a lesss time.
  10. 10. Thank you

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