INTRODUCTIONAIRTELis going International with presence in 21 countries in Asia & Africa. According to Mr. Mohit Beotra,Brand & Media Head, the Airtel is currently the more vibrant,dynamic & accessible brand.
Emerging New technologyThe Business of Airtel will shift in the 3G emerging as enabling technology.
Advertising-a great role playerFrom the decade the celebrities have contributed a lot to the Airtel.
The new logoThenew logo has been done by the Brand Union,a London based brand agency.According to their research they found that the red colour is still more popular among their consumers.
Mediums of connecting with their consumers They have started the branded buses in youth hangout zones across the metros which work as 3G expriences zones.Apart from this the company have also started a train wrap with Airtel branding on the South bound Rajdhani Express that starts from Delhi.
The new idea creation- Innovation & Promo’sBesides that all the company have launched an online contest for the consumers called THE NAME GAME. In this they are asking the consumers to name the new logo.The theme is –DIL JO CHAHE PAAS LAYE, means they are asking the participants one thing they wish to be close to.
conclusion Thus the arrival of Airtel in India’s Telecom scene in 1995 undoubtedly marketed the birth of telephony in the country.It is a result of their expert teams which have resulted them to a popular brand in such a lesss time.