The document discusses using social media for digital marketing of fairs. It outlines strategies for using websites, email, and social media to promote fairs before, during, and after events, including creating event listings, sharing photos and updates, and following up with attendees. The goal is to drive attendance at fairs and keep engagement with patrons ongoing through various digital channels.

1. Digital Marketing for Fairs:
Using Social Media
2014 Michigan Association of Fairs & Exhibitions

4. Pre-Event
WEB
2014 MAFE | Page 4
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5. Pre-Event
WEB
2014 MAFE | Page 5
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6. Pre-Event
EMAIL
2014 MAFE | Page 6
Rockhouse Partners | Etix

7. Pre-Event
SOCIAL
2014 MAFE | Page 7
Rockhouse Partners | Etix

9. During Event
EMAIL &
2014 MAFE | Page 9
WEB
Rockhouse Partners | Etix

10. During Event
SOCIAL
2014 MAFE | Page 10
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11. During Event
SOCIAL &
2014 MAFE | Page 11
WEB
Rockhouse Partners | Etix

13. Post-Event vs. Afterglow
2014 MAFE | Page 13
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14. Post-Event vs. Afterglow
2014 MAFE | Page 14
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15. Post-Event
WEB
2014 MAFE | Page 15
Rockhouse Partners | Etix

16. Post-Event
EMAIL
2014 MAFE | Page 16
Rockhouse Partners | Etix

17. Post-Event
SOCIAL
2014 MAFE | Page 17
Rockhouse Partners | Etix

19. Questions?

20. Fairs We Work With:

21. Amanda Severs
amanda@rockhousepartners.com