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Show Me The Numbers
Building & Measuring Effective Sponsorships with an Eye on ROI

2014 IAFE Spring Seminar
Hello!

Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com

Amanda Severs
Account Manager, Rockhouse Pa...
Our Fair Partners

2014 IAFE Spring Seminar | Page 3

Rockhouse Partners | Etix
Our Framework
Brand
 Sell Tickets
 Build Audience
 Increase Brand Awareness &
Sponsorship Value

Fair
2014 IAFE Spring ...
The Rundown
• Developing a Plan
• Identifying Opportunities
• Getting Partners to Act
• Delivering Metrics that Matter
• K...
We Love Questions

2014 IAFE Spring Seminar | Page 6

Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?

Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Valu...
Event Goals
What Are You Trying to Accomplish?

Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Valu...
Event Goals
What Are You Trying to Accomplish?

Sell Tickets
Build Audience
Increase Brand Awareness
& Sponsorship Valu...
The Plan
Cost-Effective Strategy

Increased Exposure & Reach

New Audiences & Prospects

More Ticket Sales & Buzz
2014 IAF...
Your Opportunity
Cost-Effective Strategy: Website

2014 IAFE Spring Seminar | Page 11

Rockhouse Partners | Etix
Your Opportunity
Cost-Effective Strategy: Email

2014 IAFE Spring Seminar | Page 12

Rockhouse Partners | Etix
A True Partnership
Increased Exposure & Reach

2014 IAFE Spring Seminar | Page 13

Rockhouse Partners | Etix
A True Partnership
Increased Exposure & Reach

2014 IAFE Spring Seminar | Page 14

Rockhouse Partners | Etix
Sharing Audience
Complement & Amplify

Where you need
brand awareness

2014 IAFE Spring Seminar | Page 15

Where you can
d...
Sharing Audience
New Audiences & Prospects

2014 IAFE Spring Seminar | Page 16

Rockhouse Partners | Etix
Sharing Audience
New Audiences & Prospects

2014 IAFE Spring Seminar | Page 17

Rockhouse Partners | Etix
Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 18

Rockhouse Partners | Etix
Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 19

Rockhouse Partners | Etix
Focus on the Win-Win
More Ticket Sales & Buzz

2014 IAFE Spring Seminar | Page 20

Rockhouse Partners | Etix
Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 21

Rockhouse Partners | Etix
Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 22

Rockhouse Partners | Etix
Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 23

Rockhouse Partners | Etix
Spurring Sponsors to Act

2014 IAFE Spring Seminar | Page 24

Rockhouse Partners | Etix
When the Music Stops
Focus on Afterglow

2014 IAFE Spring Seminar | Page 25

Rockhouse Partners | Etix
When the Music Stops

2014 IAFE Spring Seminar | Page 26

Rockhouse Partners | Etix
Metrics that Matter

2014 IAFE Spring Seminar | Page 27

Rockhouse Partners | Etix
The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 28

Rockhouse Partners | Etix
The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 29

Rockhouse Partners | Etix
The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 30

Rockhouse Partners | Etix
The Recap Deck
Set Yourself Apart

2014 IAFE Spring Seminar | Page 31

Rockhouse Partners | Etix
Key Takeaways
Widen the Net
Make It Easy

Return the Favor
Show Results
2014 IAFE Spring Seminar | Page 32

Rockhouse Part...
2014 IAFE Spring Seminar | Page 33

Rockhouse Partners | Etix
Questions?
Thanks!

Joe Kustelski
CEO, Etix & Co-founder, Rockhouse Partners
joe@etix.com

Amanda Severs
Account Manager, Rockhouse P...
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2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI

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Rockhouse Partners and Etix present: "Building & Measuring Effective Sponsorships with an Eye on ROI"

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2014 IAFE Spring Seminar - San Antonio - Show Me the Numbers - Delivering Sponsorship ROI

  1. 1. Show Me The Numbers Building & Measuring Effective Sponsorships with an Eye on ROI 2014 IAFE Spring Seminar
  2. 2. Hello! Joe Kustelski CEO, Etix & Co-founder, Rockhouse Partners joe@etix.com Amanda Severs Account Manager, Rockhouse Partners amanda@rockhousepartners.com
  3. 3. Our Fair Partners 2014 IAFE Spring Seminar | Page 3 Rockhouse Partners | Etix
  4. 4. Our Framework Brand  Sell Tickets  Build Audience  Increase Brand Awareness & Sponsorship Value Fair 2014 IAFE Spring Seminar | Page 4 Ticketing Programs Fan Rockhouse Partners | Etix
  5. 5. The Rundown • Developing a Plan • Identifying Opportunities • Getting Partners to Act • Delivering Metrics that Matter • Key Takeaways 2014 IAFE Spring Seminar | Page 5 Rockhouse Partners | Etix
  6. 6. We Love Questions 2014 IAFE Spring Seminar | Page 6 Rockhouse Partners | Etix
  7. 7. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 7 Rockhouse Partners | Etix
  8. 8. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 8 Rockhouse Partners | Etix
  9. 9. Event Goals What Are You Trying to Accomplish? Sell Tickets Build Audience Increase Brand Awareness & Sponsorship Value 2014 IAFE Spring Seminar | Page 9 Rockhouse Partners | Etix
  10. 10. The Plan Cost-Effective Strategy Increased Exposure & Reach New Audiences & Prospects More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 10 Rockhouse Partners | Etix
  11. 11. Your Opportunity Cost-Effective Strategy: Website 2014 IAFE Spring Seminar | Page 11 Rockhouse Partners | Etix
  12. 12. Your Opportunity Cost-Effective Strategy: Email 2014 IAFE Spring Seminar | Page 12 Rockhouse Partners | Etix
  13. 13. A True Partnership Increased Exposure & Reach 2014 IAFE Spring Seminar | Page 13 Rockhouse Partners | Etix
  14. 14. A True Partnership Increased Exposure & Reach 2014 IAFE Spring Seminar | Page 14 Rockhouse Partners | Etix
  15. 15. Sharing Audience Complement & Amplify Where you need brand awareness 2014 IAFE Spring Seminar | Page 15 Where you can deliver value Rockhouse Partners | Etix
  16. 16. Sharing Audience New Audiences & Prospects 2014 IAFE Spring Seminar | Page 16 Rockhouse Partners | Etix
  17. 17. Sharing Audience New Audiences & Prospects 2014 IAFE Spring Seminar | Page 17 Rockhouse Partners | Etix
  18. 18. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 18 Rockhouse Partners | Etix
  19. 19. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 19 Rockhouse Partners | Etix
  20. 20. Focus on the Win-Win More Ticket Sales & Buzz 2014 IAFE Spring Seminar | Page 20 Rockhouse Partners | Etix
  21. 21. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 21 Rockhouse Partners | Etix
  22. 22. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 22 Rockhouse Partners | Etix
  23. 23. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 23 Rockhouse Partners | Etix
  24. 24. Spurring Sponsors to Act 2014 IAFE Spring Seminar | Page 24 Rockhouse Partners | Etix
  25. 25. When the Music Stops Focus on Afterglow 2014 IAFE Spring Seminar | Page 25 Rockhouse Partners | Etix
  26. 26. When the Music Stops 2014 IAFE Spring Seminar | Page 26 Rockhouse Partners | Etix
  27. 27. Metrics that Matter 2014 IAFE Spring Seminar | Page 27 Rockhouse Partners | Etix
  28. 28. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 28 Rockhouse Partners | Etix
  29. 29. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 29 Rockhouse Partners | Etix
  30. 30. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 30 Rockhouse Partners | Etix
  31. 31. The Recap Deck Set Yourself Apart 2014 IAFE Spring Seminar | Page 31 Rockhouse Partners | Etix
  32. 32. Key Takeaways Widen the Net Make It Easy Return the Favor Show Results 2014 IAFE Spring Seminar | Page 32 Rockhouse Partners | Etix
  33. 33. 2014 IAFE Spring Seminar | Page 33 Rockhouse Partners | Etix
  34. 34. Questions?
  35. 35. Thanks! Joe Kustelski CEO, Etix & Co-founder, Rockhouse Partners joe@etix.com Amanda Severs Account Manager, Rockhouse Partners amanda@rockhousepartners.com

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