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Paul Clarke Nonprofit
Resource Center
Marketing, PR, Social
Media, Engagement….
What’s the difference and
does it really m...
Kevin Erb
Director of Public Relations and Social Media
A former editor and journalist, Kevin has a decade of experience i...
What We’ll Cover
1. Doing more with less
2. Thinking - and acting - strategically
3. Defining your audience
4. Defining yo...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 4
DOING MORE WITH LESS
“It’s not about what you do,
...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 5
DOING MORE WITH LESS
“It’s not about what you do,
...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 6
DOING MORE WITH LESS
• Social Media
• Advertising
...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 7
DOING MORE WITH LESS
1
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 8
DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY
• ...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 9
DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY
Au...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 10
DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY
S...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 11
DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY
S...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 12
Consider mapping out your goals,
strategies and t...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 13
DEFINE YOUR AUDIENCE
Donors
Volunteers
Employees
...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 14
DEFINE YOUR AUDIENCE
Demographic
Geographic
Psych...
WHY?
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 15
DEFINE YOUR AUDIENCE
Targeting
Efficiency
Effectiveness
Engagement
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 16
DEF...
“But isn’t everyone a potential donor?”
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 17
DEFINE YO...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 18
DEFINE YOUR AUDIENCE
Spreadsheet template via
htt...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 19
Marketing
Artist in Residence PROFILESDEFINE YOUR...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 20
mar·ket·ing
noun ˈmär-kə-tiŋ
: the activities tha...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 21
mar·ket·ing
noun ˈmär-kə-tiŋ
: “What”
verb ˈmär-k...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 22
Public Relations
Artist in Residence PROFILESDEFI...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 23
pub·lic re·la·tions
noun
: the business of induci...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 24
pub·lic re·la·tions
noun
: “What.” also: Awarenes...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 25
Social Media
Artist in Residence PROFILESDEFINE Y...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 26
so·cial me·dia
noun
: forms of electronic communi...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 27
so·cial me·dia
noun
: “Where;” a conversation. To...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 28
Engagement
Artist in Residence PROFILESDEFINE YOU...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 29
en·gage·ment
noun
: emotional involvement or comm...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 30
en·gage·ment
verb
: “How”; Building Relationships...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 31
en·gage·ment
verb
: “Process of building relation...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 32
BUILDING YOUR ARSENAL
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 33
BUILDING YOUR ARSENAL
s
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 34
BUILDING YOUR ARSENAL
Cultivation
Creation
Curati...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 35
BUILDING YOUR ARSENAL
Cultivation
Marketing Colla...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 36
BUILDING YOUR ARSENAL
Creation
Stories
Events
Cas...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 37
BUILDING YOUR ARSENAL
Curation
Current Events/
Lo...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 38
BUILDING YOUR ARSENAL
CONTENTSTRATEGY Content Inv...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 39
BUILDING YOUR ARSENAL
Presentation
White Paper
Bl...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 40
BUILDING YOUR ARSENAL
Tradeshow
-Brochures
-Busin...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 41
BUILDING YOUR ARSENAL
Tradeshow
Direct Mail
Targe...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 42
BUILDING YOUR ARSENAL
Tradeshow
-Client Testimoni...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 43
Meet Them Where They Are
Speak Their Language
Cel...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 44
BUILDING YOUR AUDIENCE
Hours
Location
Physical Sp...
“What’s in it for me?”
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 45
DEFINE YOUR AUDIENCEBUILDI...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 46
BUILDING YOUR AUDIENCE
Image via
http://community...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 47
BUILDING YOUR AUDIENCE
Size
Does
NOT
Fit
All
TRAN...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 48
DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY
S...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 49
BUILDING YOUR AUDIENCE
Donor Retention
TRANSFORMI...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 50
BUILDING YOUR AUDIENCE
Meaningful Relationships
T...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 51
ENGAGING YOUR AUDIENCE
Prospects
Donors
Advocates...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 52
Campaign
Marketing Cancer Service’s Prostate Canc...
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 53
CANCER SERVICES OF NORTHEAST INDIANA
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 54
KROGER COMMUNITY ENGAGEMENT REPORT
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 55
INDIANA BLOOD CENTER
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 56
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 57
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 58
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 59
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 60
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 61
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 62
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 63
LET’S GIVE ALLEN COUNTY
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 64
Campaign
Marketing Cancer Service’s Prostate Canc...
Thank you.
PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 65
Kevin Erb
Kevin@fai2.com
260-426-4401
Heather Schoegler, M.S.O.L.
HSchoegler@MKMdesign.com
260-422-0783
@HSchoegler
PCNRC ...
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For Nonprofits: Marketing, PR, Social Media and Engagement...what's the difference and why does it matter to you?

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Kevin Erb and Heather Schoegler presented to the Paul Clarke Nonprofit Resource Center on May 20, 2014. The content is aimed at helping not-for-profit organizations:
1. Do more with less
2. Think and act strategically
3. Define their audience
4. Define their toolkit
5. Build their arsenal
6. Engage their audience
7. Transform their audience into advocates
8. Share inspiration

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For Nonprofits: Marketing, PR, Social Media and Engagement...what's the difference and why does it matter to you?

  1. 1. Paul Clarke Nonprofit Resource Center Marketing, PR, Social Media, Engagement…. What’s the difference and does it really matter to you? May 20, 2014
  2. 2. Kevin Erb Director of Public Relations and Social Media A former editor and journalist, Kevin has a decade of experience in driving effective corporate communications, public relations and social media efforts for a wide range of companies — and most importantly, getting measurable results. Ferguson clients rely on Kevin to analyze a strategic cross-section of media channels and tools and put his unique perspective to work for them. A native of Fort Wayne, Kevin is a graduate of Ball State University and is a passionate community supporter and volunteer. Heather Schoegler, M.S.O.L. Senior Associate With over 12 years experience in public relations and 10 years in the healthcare industry, Heather applies her experience to design projects, community campaigns, and strategic planning. Most recently, she served as Director of Community Engagement for Parkview Health and was responsible for leading efforts related to corporate citizenship, strategy and public relations. She regularly speaks on social media and communications topics. Heather serves on several local non-profit boards, volunteers and cheers the community’s success. She holds a B.A. in Media and Public Communication, M.S. in Organizational Leadership and is a candidate for a Graduate Certificate in Public Health.
  3. 3. What We’ll Cover 1. Doing more with less 2. Thinking - and acting - strategically 3. Defining your audience 4. Defining your toolkit 5. Building your arsenal 6. Transforming audience in to advocates 7. Empower your advocates 8. Sharing some inspiration 9. Answering your questions PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 3
  4. 4. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 4 DOING MORE WITH LESS “It’s not about what you do, but how well you do it.”
  5. 5. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 5 DOING MORE WITH LESS “It’s not about what you do, but how well you do it.”
  6. 6. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 6 DOING MORE WITH LESS • Social Media • Advertising • Public Relations • CSR • Donor Relations • Volunteer Relations 1
  7. 7. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 7 DOING MORE WITH LESS 1
  8. 8. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 8 DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY • Who…is our audience • What…are we trying to say • Where…can we engage with them • When…can we engage with them • How…do we best say it • Why…do we want to do this ?
  9. 9. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 9 DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY Audience Objectives Assets Army
  10. 10. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 10 DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY SMART Goals Specific Measurable Attainable Realistic Time-Bound
  11. 11. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 11 DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY SMART Goals Communication Strategies Tactics
  12. 12. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 12 Consider mapping out your goals, strategies and tactics. By looking at them visually, you can easily identify gaps you need to further develop. THINK AND ACT STRATEGICALLY Tactics Spreadsheet template via http://amysampleward.org/2011/01/20/diy-community- engagement-metrics/
  13. 13. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 13 DEFINE YOUR AUDIENCE Donors Volunteers Employees Board Members General Public
  14. 14. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 14 DEFINE YOUR AUDIENCE Demographic Geographic Psychographic Audience Persona
  15. 15. WHY? PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 15 DEFINE YOUR AUDIENCE
  16. 16. Targeting Efficiency Effectiveness Engagement PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 16 DEFINE YOUR AUDIENCE
  17. 17. “But isn’t everyone a potential donor?” PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 17 DEFINE YOUR AUDIENCE
  18. 18. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 18 DEFINE YOUR AUDIENCE Spreadsheet template via http://amysampleward.org/2011/01/20/diy-community- engagement-metrics/ /
  19. 19. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 19 Marketing Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  20. 20. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 20 mar·ket·ing noun ˈmär-kə-tiŋ : the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  21. 21. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 21 mar·ket·ing noun ˈmär-kə-tiŋ : “What” verb ˈmär-kə-tiŋ : “Selling” Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  22. 22. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 22 Public Relations Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  23. 23. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 23 pub·lic re·la·tions noun : the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also : the degree of understanding and goodwill achieved. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  24. 24. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 24 pub·lic re·la·tions noun : “What.” also: Awareness building. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  25. 25. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 25 Social Media Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  26. 26. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 26 so·cial me·dia noun : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  27. 27. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 27 so·cial me·dia noun : “Where;” a conversation. Today’s online version of deli counter or water cooler. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  28. 28. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 28 Engagement Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  29. 29. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 29 en·gage·ment noun : emotional involvement or commitment <seesaws between obsessive engagement and ambiguous detachment — Gary Taylor> [Engaging = tending to draw favorable attention or interest] Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  30. 30. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 30 en·gage·ment verb : “How”; Building Relationships. Creating investors and advocates. Encouraging trust and linking arms, while raising awareness and visibility. How a consumer is interacting with your brand. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  31. 31. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 31 en·gage·ment verb : “Process of building relationships with community members who will work side-by- side with you as an ongoing partner, in any and every way imaginable, building an army of support for your mission, with the end goal of making the community a better place to live.” - Community Driven Institute. Artist in Residence PROFILESDEFINE YOUR TOOLKIT
  32. 32. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 32 BUILDING YOUR ARSENAL
  33. 33. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 33 BUILDING YOUR ARSENAL s
  34. 34. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 34 BUILDING YOUR ARSENAL Cultivation Creation Curations
  35. 35. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 35 BUILDING YOUR ARSENAL Cultivation Marketing Collateral Website Annual Report Photos & Videos Stories
  36. 36. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 36 BUILDING YOUR ARSENAL Creation Stories Events Case Studies/ Testimonials
  37. 37. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 37 BUILDING YOUR ARSENAL Curation Current Events/ Local News Trade Journals Industry Experts Bloggers/ Websites E-Newsletters
  38. 38. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 38 BUILDING YOUR ARSENAL CONTENTSTRATEGY Content Inventory Editorial Calendar Content Opportunities
  39. 39. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 39 BUILDING YOUR ARSENAL Presentation White Paper Blog Post E-Blast Social Media
  40. 40. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 40 BUILDING YOUR ARSENAL Tradeshow -Brochures -Business Cards -Portfolio List
  41. 41. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 41 BUILDING YOUR ARSENAL Tradeshow Direct Mail Targeted Email
  42. 42. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 42 BUILDING YOUR ARSENAL Tradeshow -Client Testimonials -Visual Portfolio -Ltd Promo Item Direct Mail -Call-to-Action -Ltd Promo Item Targeted Email -Attendees -Booth Visitors -Preso Attendees
  43. 43. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 43 Meet Them Where They Are Speak Their Language Celebrate Them Artist in Residence PROFILESTRANSFORMING AUDIENCE TO ADVOCATES
  44. 44. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 44 BUILDING YOUR AUDIENCE Hours Location Physical Space Customer Service Events BUILDING AUDIENCE TO ADVOCATESTRANSFORMING AUDIENCE TO ADVOCATES
  45. 45. “What’s in it for me?” PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 45 DEFINE YOUR AUDIENCEBUILDING YOUR AUDIENCEBUILDING AUDIENCE TO ADVOCATESTRANSFORMING AUDIENCE TO ADVOCATES
  46. 46. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 46 BUILDING YOUR AUDIENCE Image via http://communityorganizer20.com/2012/05/18/why-the- pata-facebook-metric-works-the-return-on- engagement-of-community-commitment/ TRANSFORMING AUDIENCE TO ADVOCATES
  47. 47. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 47 BUILDING YOUR AUDIENCE Size Does NOT Fit All TRANSFORMING AUDIENCE TO ADVOCATES
  48. 48. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 48 DOING MORE WITH LESSTHINK AND ACT STRATEGICALLY SMART Goals Communication Strategies Tactics
  49. 49. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 49 BUILDING YOUR AUDIENCE Donor Retention TRANSFORMING AUDIENCE TO ADVOCATES
  50. 50. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 50 BUILDING YOUR AUDIENCE Meaningful Relationships TRANSFORMING AUDIENCE TO ADVOCATES
  51. 51. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 51 ENGAGING YOUR AUDIENCE Prospects Donors Advocates EMPOWER YOUR ADVOCATES
  52. 52. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 52 Campaign Marketing Cancer Service’s Prostate Cancer Awareness Public Relations Kroger Community Engagement Report Social Media Indiana Blood Center Facebook Contest Engagement #LetsGiveAllenCounty SHARING SOME INSPIRATION
  53. 53. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 53 CANCER SERVICES OF NORTHEAST INDIANA
  54. 54. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 54 KROGER COMMUNITY ENGAGEMENT REPORT
  55. 55. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 55 INDIANA BLOOD CENTER
  56. 56. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 56 LET’S GIVE ALLEN COUNTY
  57. 57. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 57 LET’S GIVE ALLEN COUNTY
  58. 58. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 58 LET’S GIVE ALLEN COUNTY
  59. 59. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 59 LET’S GIVE ALLEN COUNTY
  60. 60. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 60 LET’S GIVE ALLEN COUNTY
  61. 61. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 61 LET’S GIVE ALLEN COUNTY
  62. 62. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 62 LET’S GIVE ALLEN COUNTY
  63. 63. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 63 LET’S GIVE ALLEN COUNTY
  64. 64. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 64 Campaign Marketing Cancer Service’s Prostate Cancer Awareness Public Relations Kroger Community Engagement Report Social Media Indiana Blood Center Facebook Contest Engagement #LetsGiveAllenCounty SHARING SOME INSPIRATION
  65. 65. Thank you. PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 65
  66. 66. Kevin Erb Kevin@fai2.com 260-426-4401 Heather Schoegler, M.S.O.L. HSchoegler@MKMdesign.com 260-422-0783 @HSchoegler PCNRC Marketing Seminar| May 20, 2014 ©MKM and Ferguson Advertising | 66

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