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Sparking Conversation

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This document provides an overview of social media and strategies for using it. It defines social media, lists objectives like listening to customers and energizing advocates. It discusses tools like Twitter, blogs, and Facebook and how museums can use them to connect with new audiences, share content, and get feedback. Roadblocks to adoption like philosophical shifts in allowing users more participation are addressed. The document aims to help organizations create a social media strategy and get over fears of using these new technologies.

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Sparking Conversation: Social Media and Audience-Building AKA: Getting Over the Fear and Getting Online
Our own social network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
John’s Definition of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you  want to learn today?
Plan for today: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Web Basics
 
 
(CC) Brian Solis. www.briansolis.com
Forrester has it down as well as anyone else. Technographics : Lets see who are your users!
Choose a strategy .
The four step approach to the social strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entire Contents Forrester 2007
Objectives ,[object Object]
The parts Forrester and everybody else is saying… ,[object Object],[object Object]
The parts Forrester and everybody else is saying… ,[object Object],[object Object]
 
The parts Forrester and everybody else is saying… ,[object Object],[object Object]
The parts Forrester and everybody else is saying… ,[object Object],[object Object]
The parts Forrester and everybody else is saying… ,[object Object],[object Object]
The parts Forrester and everybody else is saying… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listening: What are people saying about you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
Why Twitter?
Let’s Dive In ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exploring Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
New Media Initiative Standards and Guidelines Team Website Review Team Web 2.0 Team      Facebook Workgroup      Blog Workgroup Emerging Technologies Team
NYSHA's New Media Guidelines ,[object Object],[object Object],[object Object]
Facebook
Goals ,[object Object],[object Object],[object Object],[object Object]
Who are our audiences?
What is a blog? ,[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Other applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roadblocks
A philosophy shift? New audiences and new directions suggest a radical trust “ We can only build emergent systems if we have radical trust . With an emergent system, we build something without setting in stone what it will be or trying to control all that it will be. We allow and encourage participants to shape and sculpt and be co-creators of the system. We don't have a million customers/users/patrons ... we have a million participants and co-creators .“ Darlene Fichter University of Saskatchewan Libraries, 2 April 2006, “Web 2.0, Library 2.0 and Radical Trust: A First Take”
What are you going to do when you get back to work? Moving Forward

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Sparking Conversation

  • 1. Sparking Conversation: Social Media and Audience-Building AKA: Getting Over the Fear and Getting Online
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  • 4. What do you  want to learn today?
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  • 9. (CC) Brian Solis. www.briansolis.com
  • 10. Forrester has it down as well as anyone else. Technographics : Lets see who are your users!
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  • 27. New Media Initiative Standards and Guidelines Team Website Review Team Web 2.0 Team      Facebook Workgroup      Blog Workgroup Emerging Technologies Team
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  • 31. Who are our audiences?
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  • 36. A philosophy shift? New audiences and new directions suggest a radical trust “ We can only build emergent systems if we have radical trust . With an emergent system, we build something without setting in stone what it will be or trying to control all that it will be. We allow and encourage participants to shape and sculpt and be co-creators of the system. We don't have a million customers/users/patrons ... we have a million participants and co-creators .“ Darlene Fichter University of Saskatchewan Libraries, 2 April 2006, “Web 2.0, Library 2.0 and Radical Trust: A First Take”
  • 37. What are you going to do when you get back to work? Moving Forward