eco^2 is not a company -1Not company, charity, government. It is not astartup enterprise. It is not a bounded entity.It is not on the map. It is not on the radar.It can not, therefore, be funded using traditionalchannels, or assisted by traditional methods.eco^2 is an economic wrapper for networks.
eco^2 is not a model -2Not model, theory, idea.The customary method of determining whetheran innovation works is by talking about it,comparing it to other things, theorising andjudging. That is, the test is conducted at thelevel of words and concepts.eco^2 must be tested through practice.
eco^2 is not exchange -3Not exchange, transaction, market.The entirety of economics is predicated onexchange, from the standardisation of value togold, the abstraction to coins, notes, plastic,giving rise to a world market of consumers.eco^2 is based on a new coupling of moneyand time.
eco^2 is not a currency -4Not alternative currency.Money is printed in many denominationsglobally, while fracturing into geo-localcurrencies and taking virtual form as bit-coinand site-specific reputation economies.eco^2 transitions from traditional currency tosubjective enumeration.
eco^2 is not ownership -5Not ownership. Period.The current system is based on things. Fromgold and other commodities, through goods, toservices -- even experiences are packaged andtransacted as things.eco^2 does not equate money to things.
eco^2 is not negative -6Not negative, debt, credit.The current system evolved from a sense ofownership and perceived lack of ownership --the haves and the have-nots. The applicationof negative numbers in the 18th centuryformalised and depersonalised the experienceof "oweing".eco^2 is entirely positive.
eco^2 is not complicated -7Not complicated, hard to understand, difficult.The traditional economic system is based onthings, which work in quite predictable ways.However, the behaviour of "currency" isinherently dynamic.Liquid is only hard to understand if it isunderstood in terms of solid. Liquid is complexbut not complicated. eco^2 is liquid.
eco^2 is not a brand -8Not brand, image, perception, standard.The abstraction of brand follows the abstractionof stock on the international exchange, theabstraction of job titles in business, and theabstraction of celebrity in popular culture. Abranded shoe has no more guarantee it willserve its function than a non-branded shoe.eco^2 is personal.
eco^2 is not independent -9Not independent, separate, oppositional.Traditional economics is based on the illusionof division, on separate entities, which sets thescene for unnecessary competition.eco^2 embraces co-dependence, sharedecostructures and mutuality, within whichhealthy diversity thrives.
eco^2 inspirational engagement social innovationdavid pinto openecosquared.info strategy