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Presentation on how The Farmers' Museum in Cooperstown New York devised and executed a social media strategy.

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1. 200 Million

2. The Farmers’ Museum Case Study

3. 2 Museums

7. Via Brian Solis, www.BrianSolis.com

8. Younger Demographic

9. Reaching a “New” Audience

10. Our Leader Did a Good Thing…

11.

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13. New Media Initiative

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23. Two Worlds Collide

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