growth  ‘Staying At Home Is Not An Option’  Helping Merchants Boost Cross-Border e-  Commerce Sales  eShop Expo, Brussels ...
Fact                        >85% of the world’s online population                        has used the Internet to make a  ...
“By 2014 Swiss Post Selling Industry The Distance – with and through itspartners – is the world’s acknowledged leader ingl...
Market Definition                  the distance selling industry                                                      DIST...
Sizing the Cross-Border Opportunity - Europe                orders for physical goods          EU population 2010: ~ 501 ...
Challenges - Europe              cultural and legislative       ◙ 27 countries in the European Union       ◙ Own customs a...
Business opportunity                  future growth potential      Almost a quarter of persons aged 16-74 in the EU27 have...
Consumers: Cross-border shopping                  common in the Nordic countries, developing across EuropeChris Stevens - ...
Barriers and Needs“By 2014 Swiss Post – with and through itspartners – is the world’s acknowledged leader inglobal cross-b...
Overview                  the e-commerce value chain                 Customer data &                      Online          ...
Drivers and barriers                  reasons for/against cross border shopping             Main drivers for cross-border ...
What cross-border e-Commerce needs…                from a private consumer’s perspective                                  ...
What cross-border e-Commerce needs…              from a merchant’s perspective − Provide escrow service to bring additiona...
What cross-border e-Commerce needs…               from a postal organisation’s perspective                                ...
What consumers require                certainty, predictability and trustChris Stevens - Swiss Post, Global Sales Manageme...
Why are posts so interested in e-commerce?                  huge potential                    While e-substitution is the ...
The positioning of B2C Parcel“By 2014 Swiss Post – with and through its helping merchants and SMEs go cross-partners – is ...
The role of B2C Parcel                  designed to facilitate cross-border e-commerce                                    ...
B2C Parcel                  providing merchants with quality and reliability                                              ...
The positioning of goCommerce                                                                                 ©helping Swi...
The importance of the shop platform              basis for international expansion          the online shop platform is th...
goCommerce                         ©                   one contract – one partner – one turnkey solution                  ...
AW Shop                  Premium Design                      ©Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Ex...
Integrated online payment via SwissPost                   providing the best known online payment methodsChris Stevens - S...
The positioning of POWA“By 2014 Swiss Post – with and through its an international partnership designed forpartners – is t...
POWA (and VENDA)                    a stunning customer baseChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo...
Creating International Sites                    low risk, transaction-based model             • Traditionally companies tr...
The positioning of TLCS“By 2014 Swiss Post – with and through itspartners – is the world’sblock to facilitate an essential...
Cross border shopping                  why are consumers reluctant?                          Transparency:                ...
Our Total Landed Cost Calculator Model                a robust gateway for e-Commerce built upon 3 key principles     Simp...
Swiss Post“By 2014 Swiss Post – with and through its creating the infrastructure forpartners – is the world’s acknowledged...
Swiss Post                  Excellence delivered                                                        We see ourselves a...
The positioning in Belgium“By 2014 Swiss Post – with and through its Assisting e-merchants to go cross borderpartners – is...
Services available from Swiss Post Belgium as from today                 Customer data &                      Online      ...
International distribution services                    available out of Belgium             • Worldwide :                 ...
e-commerce delivered.Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012                     ...
Upcoming SlideShare
Loading in …5
×

Helping merchants boost cross-border e-commerce sales

1,193 views
1,139 views

Published on

Chris Stevens, Head of Industry Distance Selling - Global Sales Management, Swiss Post International Management AG & Sonja van Dorslaer, General manager van Swiss Post International Belgium


Thanks to the impressive development of e-commerce, recent years have proven successful for distance sellers, despite challenging economic conditions. In Europe, online sales have doubled since 2005. Growth rates in most European e-retail markets exceeded 20% in 2011, an d the majority of consumers are now buying online as internet sales nudge closer to the 10% of all retail sales mark. However, there are major differences across European countries; payment insecurity, privacy concerns, and lack of trust barriers still exist. Cross-border sales represent a small percentage of online transactions, where concerns about international shipping and the lack of cost transparency still hold back sales. In responding to customer needs and those of merchants and online sellers, the need for a competitively-priced, reliable European packet and parcel network, coupled with visibility of the actual landed cost of shipping has never been greater. Swiss Post will highlight various distribution options and customer-driven service features that are available to help Belgium-based merchants achieve greater online sales within and beyond Europe.

In depth appreciation of the key trends driving cross-border e-commerce. Assessment of the barriers that still exist, and how merchants (SMEs and larger sellers) can benefit from an effective high-quality parcels network. Visitors will also be given an overview of the total landed cost model being developed by Swiss Post to help boost cross-border sales through transparent shipping costs and total visibility.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,193
On SlideShare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
53
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • The internet has become part of the essential fabric of modern day life with people of all ages and cultures being on-line through various mechanisms – computer, tablet, smartphone. According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from 2007, and more than half of Internet users are regular online shoppers, making online purchases at least once a month. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • As one of the world’s leading postal operators, Swiss Post International, through its customer-oriented subsidiaries, of which Belgium is an important company, is pleased to have the opportunity to discuss the e-Commerce industry here at e-Shop Expo. Since 2010 we have been embarked on a new Global Sales Strategy for international business of which Distance Selling is the most important industry. For us, DS comprises the ‘traditional’ mail order and catalogue distribution sectors, and the increasingly-important and rapidly-expanding e-commerce sector. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • The DS market is characterised by the ‘traditional segments’ of mailings, catalogues, teleshopping and now e-commerce. Today, we are going to look at the B2C area of cross border distribution and explore some of the developments being implemented to support merchants achieve greater online sales within and beyond European borders. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Main message there is a huge market potential for European merchants to develop effective and profitable cross-border online sales. Broadband penetration is increasing rapidly in Europe European consumers are becoming more willing to buy cross border, especially from neighbouring countries. The European Commission’s plans to create a ‘single digital market’ has at its core the goal to double e-commerce volumes by 2015. The EC puts the value of the European e-commerce market at and estimated Euro 120 billion with 70% of turnover concentrated in the three large markets of Germany, the United Kingdom and France. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Europe is a complex and changing region – it is multi-lingual, multi-cultural and a long way from being homogenous. Tax rules and regulations vary by country. Navigating through the differing VAT and Duty rules requires expert guidance and support. The LVCR rules are an additional complexity. For higher value items an exporter will need to register in each country if the sales level exceeds the limits. Centralised fiscal representation for Europe is therefore a must and exists today… Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Whilst there is an increasing prevalence of internet usage across Europe and Globally, the Eurostat figures confirm that around 25% of EU-27 individuals between the ages of 16 – 74 have never used the internet. Therefore, this clearly opens up the huge potential still ahead once many of those people come on line. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • We have recently completed a study of online and cross-border shopping in the Nordic region, which underlines that sales are growing exponentially in this region. Not only are Scandinavians buying from their neighbouring countries, but increasingly are willing to buy cross-border from other countries. The price and availability of product in the region is stimulating growth; an example is certain UK fashion e-retailers seeing 40% year-on-year growth in sales into Norway due to price competitiveness (Sterling‘s weakness against local currencies) and an increasing willingness to buy confidently from English- language websites. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Despite good news stories, there are still a number of barriers preventing consumers buying cross-border. The European Commission believes that around 50% of all consumers avoid making x-border purchases due to the perceived price of services, quality of service issues, delivery information weaknesses and the lack of effective payment systems. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • We have developed a Value Chain approach to identify and address those gaps between customer needs and what a postal operator must put in place to develop an effective on-line range of services and solutions and thereby grow its business. The next part of my presentation will focus on what those gaps are and how merchants are responding in working with us. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • The drivers behind e-commerce growth are well known, but there are still barriers which slow down cross-border shopping: TRUST – will my goods be as ordered, will they arrive, and what about warranties if things going wrong? COST – will it always cost more to shop from overseas? RETURNS – this can be complicated and a complex process. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Looking at the consumer’s needs for cross-border e-commerce we see that the ‘total cost of order’ transparency and guarantee are fundamental. Abandonment at the checkout stage is a problem facing all online retailers and this is especially true for cross-border sales. It’s all very well knowing what the price of the product is at checkout, but who wants the surprise of a nice bill at delivery for shipping, customs clearance costs, duties and taxes? This leads to high levels of rejected and returned shipments and pretty unhappy customers! Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Merchants need support in the promotion of their shop and product range as a key area of support that post offices can give. We see that merchants want to work with partners that can help boost online sales. For us, this value added approach is bringing benefits as you will see later. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • From a post office’s perspective, our core business is delivery; historically that has been through usual postal channels (unguaranteed, with little or no added value) but increasingly customers expect us to become more integrated into their value chain. Competitive delivery (often through alternative distribution partners) has become the norm. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Investigating shopper behaviour and expectations, it is clear that for a shopper - when buying cross-border - certainty about the whole cost – of product and transportation - is very important. Predictability You need to control the whole delivery channel in order to provide predictability. Trust A recent European Commission study on cross-border online shopping behaviour, reveals that almost half (48%) EU consumers were more confident when ordering goods from sellers in their own country. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • I am sure that all my postal sector colleagues here today would agree that e-commerce offers the best, if not only route towards growth as we see a global decline in physical mail such as correspondence and transactional mail. Our infrastructures are being adapted to cope with the expansion in e-commerce volumes here in Europe, the Americas and Asia-Pacific. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • I wish to spend a few minutes now exploring some of the innovations underway designed to help merchants develop their cross-border businesses. The first innovation is B2C Parcels – this type of service is also being implemented by our industry competitors and the integrated carriers, but their networks are designed to handle B2B business and are struggling to cope with the demands of a B2C network. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • The service covers shipments up to 30kg with track and trace as a standard feature. Customers can access the system through a web-based interface and also have the option for a pickpoint delivery to cope with the customer demands should they not be at home to receive parcels. We handled over 100,000 parcels in the pilot phase and now major e-commerce companies are lining up to join the network. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • We have identified earlier that merchants require support in developing a web presence that can help them expand cross-border. This is particularly true for SMEs and even larger companies that wish to sell overseas. We have developed turnkey solution called ‘GoCommerce’ which provides an integrated webshop programme. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • ‘ GoCommerce’ is a low risk programme for Swiss companies which eliminates the need for an investment in shop programming software and payment systems – Swiss Post handles the entire design, implementation and management process leaving the merchant free to concentrate on sales. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Today we are going to build a simple website on a standard template, but you can use a designer toolkit to create custom templates that you can deploy into multiple sites. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • 1. We see ourselves as a partner to our customers. Swiss Post offers its customers ranges, solutions and advice tailored to their requirements. 2. We make our customers successful. Swiss Post thinks ahead on behalf of its customers. We involve ourselves in our customers' processes and develop customized services that are both innovative and unique. 3. We are already working today on your success tomorrow. On a daily basis, Swiss Post refocuses on behalf of its customers. We are thinking today about what challenges you will face tomorrow. 4. We deliver Swiss quality worldwide. Swiss Post demonstrates expertise, commitment and flexibility. We work in partnership with our customers, partners and suppliers. 5. We always produce something extraordinary. Swiss Post is well-known for shaping the future of the markets through its industriousness, expertise and reliable innovations. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • We have developed a Value Chain approach to identify and address those gaps between customer needs and what a postal operator must put in place to develop an effective on-line range of services and solutions and thereby grow its business. The next part of my presentation will focus on what those gaps are and how merchants are responding in working with us. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Today we are going to build a simple website on a standard template, but you can use a designer toolkit to create custom templates that you can deploy into multiple sites. Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Chris Stevens – e-Shop Expo, Brussels March 2012 -
  • Helping merchants boost cross-border e-commerce sales

    1. 1. growth ‘Staying At Home Is Not An Option’ Helping Merchants Boost Cross-Border e- Commerce Sales eShop Expo, Brussels 28 March 2012Chris Stevens – Head of Industry Distance SellingSwiss Post International Management AGGlobal Sales Management (GSM)
    2. 2. Fact >85% of the world’s online population has used the Internet to make a purchase. AC Nielson Global Online Survey January 2009Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 2
    3. 3. “By 2014 Swiss Post Selling Industry The Distance – with and through itspartners – is the world’s acknowledged leader inglobal cross-border full service e-commerce”as measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    4. 4. Market Definition the distance selling industry DISTANCE SELLING Mailings / Online (e-shop) Mobile T-Commerce Direct selling Catalogues e-Commerce Business to Consumer Business to Business Consumer’s perspective - any order made in an e-shop Domestic Cross Border from a non domestic retailer. Integrates both channels and provides the most competitive delivery option depending B2C Mail B2C Parcel on weight and/or valueChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 4
    5. 5. Sizing the Cross-Border Opportunity - Europe orders for physical goods  EU population 2010: ~ 501 Mio.  37% made at least one on-line purchase in 2010  4% shopped from a country outside the EUChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 5
    6. 6. Challenges - Europe cultural and legislative ◙ 27 countries in the European Union ◙ Own customs and tax authorities ◙ 23 official languages ◙ Plus Norway and Switzerland ◙ One single currency – the Euro – plus other currencies (GBP, SEK, NOK, CHF) ◙ A single EU customs territory with ‘no borders’, but… ◙ Separate tax rules and regulations ◙ Import VAT and Duty payable in state where goods enter the EU ◙ Exceptions: LVCR (Low Value Consignment Relief) for low value items ◙ Off-shore fiscal representation options exist ◙ How to offer a single, workable, cost-effective solution for Europe?Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 6
    7. 7. Business opportunity future growth potential Almost a quarter of persons aged 16-74 in the EU27 have never used the internet % of individuals who have never used the internet, 2011 Source: EmotaChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 7
    8. 8. Consumers: Cross-border shopping common in the Nordic countries, developing across EuropeChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 8
    9. 9. Barriers and Needs“By 2014 Swiss Post – with and through itspartners – is the world’s acknowledged leader inglobal cross-border full service e-commerce”as measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    10. 10. Overview the e-commerce value chain Customer data & Online Order Warehousing & Customer Care Marketing appear- management Distribution ance New Existing Shop Billing & Order Warehousing & Warehouse Delivery Return Customer customers platform payment preparation Mgmt Service customers Distribution − Online Mining − Data − Online − Individual − Country − Delivery − Central − Customs − − Consumer Pickup points Campaigns − Customer Campaigns Shop specific cost stocking − VAT support − Quality check − offline − offline platforms payments calculator − Inventory − Track & segmen- − Home − Restocking Campaigns tation Campaigns − SME − Credit check (guarantee) management Trace delivery − transport transpor- to − Data Mining − Loyalty pro- − Data Mining platform − Payment − Pick & pack retailer tation to grams − Customer − Customer guarantee − labelling retailer segmen- segmen- tation tation − Social Media − Social Media integration integration − Address- − Address- Management Management − Search Engine − Newsletter- optimization Management − Third party − Loyalty pro- Platform grams managementChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 10
    11. 11. Drivers and barriers reasons for/against cross border shopping Main drivers for cross-border Main barriers for cross-border on-line shopping on-line shopping 1. Price 1.No need lower prices, compare prices, better price due to Can find everything I need in my own country lower taxes and exchange rates 2. Exclusive products 2. Lack of trust Not sold in own country Quality of goods, not confident in receiving goods, warranty 3. Wider range of products 3. Possible high delivery costs 4. Convenience 4. Complicated & long return processes Any time of the day Source: IPC Cross border e-commerce report 2010Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 11
    12. 12. What cross-border e-Commerce needs… from a private consumer’s perspective Shop − Provide Search Engine or comparison site promotion − Provide retailer with innovative online promotion tools support − Find best process model for each scenario to achieve competitive competitive end-to-end delivery cost cost structure − Provide escrow service to bring additional safety for Localized payment and escrow retailer and shopper service − Find ways to provide convenient return processes for each scenario Transparent return processes − Use track& trace of higher valuable products Secure and trusted home delivery − Develop calculator application and feed it with „total cost of order“ transparency relevant data of products and overall delivery cost and guarantee − Choose the right product segments in the respective scenarios product and/or price attractivenessChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 12
    13. 13. What cross-border e-Commerce needs… from a merchant’s perspective − Provide escrow service to bring additional safety for Localized payment retailer and shopper and escrow service − Develop calculator application and feed it with „total cost of order“ relevant data of products and overall delivery cost transparency and guarantee − Use track& trace of higher valuable products Secure and trusted home delivery − Find ways to provide convenient return processes for each scenario Transparent return processes − Find best process model for each scenario to achieve competitive cost structure competitive end-to-end delivery cost − Provide Search Engine or comparison site Shop promotion − Provide retailer with innovative online/offline promotion tools support − Choose the right product segments in the respective scenarios product and/or price attractivenessChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 13
    14. 14. What cross-border e-Commerce needs… from a postal organisation’s perspective Shop − Provide Search Engine or comparison site promotion − Provide retailer with innovative online promotion tools support − Provide escrow service to bring additional safety for Localized payment and retailer and shopper escrow service − Develop calculator application and feed it with „total cost of order“ transparency relevant data of products and overall delivery cost and guarantee − Find ways to provide convenient return processes for each scenario Transparent return processes − Use track& trace of higher valuable products Secure and trusted home delivery − Find best process model for each scenario to achieve competitive cost competitive end-to-end delivery cost structure − Choose the right product segments in the respective scenarios product and/or price attractivenessChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 14
    15. 15. What consumers require certainty, predictability and trustChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 15
    16. 16. Why are posts so interested in e-commerce? huge potential While e-substitution is the driver for the decline in physical mail, e-commerce is driving the only significant growth in postal services. IPC executive Forum on e-commerce, Oct. 2010Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 16
    17. 17. The positioning of B2C Parcel“By 2014 Swiss Post – with and through its helping merchants and SMEs go cross-partners – is the world’s acknowledged leader inglobal cross-border full service e-commerce” borderas measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    18. 18. The role of B2C Parcel designed to facilitate cross-border e-commerce November 2010 2011 2012Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 18
    19. 19. B2C Parcel providing merchants with quality and reliability 100g to 30kg 26 countries Best-in-class postal partners Home delivery standard Track & Trace: cross-border parcel tracking in ONE system Insurance 50 EUR per parcel or EUR 10 / kg (>5kg) Single point of contact Professional advice by your personal Swiss Post customer advisor Local prepaid return solution Web-based customer interface Additional services (e.g. PickPoint)Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 19
    20. 20. The positioning of goCommerce ©helping Swiss companies develop an online“By 2014 Swiss Post – with and through itspresence is the world’s acknowledged leader inpartners –global cross-border full service e-commerce”www.post.ch/gocommerceas measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    21. 21. The importance of the shop platform basis for international expansion the online shop platform is the control centre of the entire value chain, because this process step influences practically all of the downstream, but also the upstream process steps  Shop platform seen as central control unit for the entire value chain  Successive modules are influenced by this control unit Providing a shop platform means helping merchants growChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 21
    22. 22. goCommerce © one contract – one partner – one turnkey solution Integrated distribution interface ◙ Boost revenue with new online sales channel – minimal upfront investment ◙ Exploit potential of domestic Onlineshop and cross-border e-commerce ◙ Save time and money with the integrated distribution interface ◙ Eliminate need for evaluating „Ready to use“ and programming shop payment processing software TextChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 22
    23. 23. AW Shop Premium Design ©Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 23
    24. 24. Integrated online payment via SwissPost providing the best known online payment methodsChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 24
    25. 25. The positioning of POWA“By 2014 Swiss Post – with and through its an international partnership designed forpartners – is the world’s acknowledged leader inglobal cross-border fullfootprinte-commerce” a rapid cross-border serviceas measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    26. 26. POWA (and VENDA) a stunning customer baseChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 26
    27. 27. Creating International Sites low risk, transaction-based model • Traditionally companies try to layer multi-lingual, multicurrency into their main e-Commerce site • Brands are turning to new secure ‘private cloud’ technology to deploy International sites using ‘cloning’ • Low-risk, fast deployment • Dozens of sites in a few weeks • Complementary to existing e-Commerce footprint • PCI DSS Level 1 compliant – critical for foreign sites as some countries have PCI compliance embedded into criminal lawChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 27
    28. 28. The positioning of TLCS“By 2014 Swiss Post – with and through itspartners – is the world’sblock to facilitate an essential building acknowledged leader in cross-border transparencyglobal cross-border full service e-commerce”as measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    29. 29. Cross border shopping why are consumers reluctant? Transparency: knowledge about total landed cost before closing the online deal generates security for the shopper Trust: A guarantee that there will be no additional costs arising, offered by a trustworthy company (e.g. Swiss Post) generates trustChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 29
    30. 30. Our Total Landed Cost Calculator Model a robust gateway for e-Commerce built upon 3 key principles Simple Shipping  We provide shipping label, necessary forms and indicia Simple Pricing/Billing  Regionalized pricing by zones  Insurance, end-to-end tracking and address cleansing/correction at no additional charge  Accurate pricing based on actual weight, detailed billing of each package shipped  No more guessing. Simple Tracking  End to end tracking across multiple carriersChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 30
    31. 31. Swiss Post“By 2014 Swiss Post – with and through its creating the infrastructure forpartners – is the world’s acknowledged leader inglobal cross-border full service e-commerce” innovative cross-border e-Commerceas measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    32. 32. Swiss Post Excellence delivered We see ourselves as your partner. We make you successful. We always produce something extraordinary. Idea Vocation Originality Excellence delivered. Promise Corporate culture We are already working today on your success We deliver Swiss quality tomorrow. worldwide.Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 32
    33. 33. The positioning in Belgium“By 2014 Swiss Post – with and through its Assisting e-merchants to go cross borderpartners – is the world’s acknowledged leader inglobal cross-border full service e-commerce”as measured by the share of e-commerce initiated b2c parcels sent across the world by or on behalf of SwissPost
    34. 34. Services available from Swiss Post Belgium as from today Customer data & Online Order Warehousing & Customer Care Marketing appear- management Distribution ance New Existing Shop Billing & Order Warehousing & Warehouse Delivery Return Customer customers platform payment preparation Mgmt Service customers Distribution − Online Mining − Data − Online − Individual − Country − Delivery − Central − Customs − − Consumer Pickup points Campaigns − Customer Campaigns Shop specific cost stocking − VAT support − Quality check − offline − offline platforms payments calculator − Inventory − Track & segmen- − Home − Restocking Campaigns tation Campaigns − SME − Credit check (guarantee) management Trace delivery − transport transpor- to − Data Mining − Loyalty pro- − Data Mining platform − Payment − Pick & pack retailer tation to grams − Customer − Customer guarantee − labelling retailer segmen- segmen- tation tation − Social Media − Social Media integration integration − Address- − Address- Management Management − Search Engine − Newsletter- optimization Management − Third party − Loyalty pro- Platform grams managementChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 34
    35. 35. International distribution services available out of Belgium • Worldwide : B2C International / B2C Professional up till 2 kgs postal channel low cost - no track & trace • Worldwide : B2C Parcel up till 30 kgs B2C delivery service value for money – track & trace • Switzerland : B2C into Switzerland duty free import solutions for consumers • Norway: B2C into Norway duty free import solutions for consumersChris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 35
    36. 36. e-commerce delivered.Chris Stevens - Swiss Post, Global Sales ManagementE-Shop Expo, Brussels_03/2012 Page 36

    ×