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BeCommerce Figures & Trends 2012:                              ECOMMERCE IN BELGIUMPatricia CeysensPresident of the Board ...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
BACK TO THE FUTURE                The future of shopping1900   1950     2000
BACK TO THE FUTURE                The future of shopping1900   1950     2000
BACK TO THE FUTURE                The future of shopping1900   1950     2000
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Distance selling ProfileBelgian company vs. Foreign company                                      7
Distance selling ProfileDistance sales vs. Traditional sales                                       8
Distance selling ProfilePure player vs. Multichannel player                                      9
Distance selling Profile                       Share of distance selling in total turnover    The share of the distance se...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Payment methods                       Pure players Credit cards Debit cardsDirect Banking   E-wallet   Mobile  PaymentPrep...
Payment methods                 All distance sellers Credit cards Debit cardsDirect Banking   E-wallet   Mobile  PaymentPr...
Payment methodsAverage amount per order                           14
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Delivery methods        Delivery to the end userIncrease in delivery by private transport                 services        ...
Delivery methodsLogistics service provider       2 out of 3 distance sellers         has Bpost as a logistics             ...
Delivery methods                      Time slot deliveryTime slot delivery methods are still emerging                     ...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Communication mixAll distance sellers 2011                            21
Social mediaFacebook is the most important social media for   All distance sellers 2011          50% of the distance selle...
Facebook commerce                                                  All distance sellers 201128% of all distance sellers ar...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
OpinionsThe Belgian distance selling market will continue to grow                                      in the next 2 years...
OpinionsThe competition with foreign distance selling companies                      will increase in the next 2 years    ...
OpinionsThe internet will become the main ordering method in the                                            next 2 years  ...
OpinionsThe Belgian legislation prevents the growth of my distance                                        selling activiti...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Top products      Year Over YearTOP   5 is:(1)   Electronics,(2)   Home & garden,(3)   Clothing,(4)   Entertainment(5)   H...
ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of th...
Mobile commerce                      Reasons not to start with mobile commerceEngaged in mobile commerce?                 ...
Mobile commerce                        2011Non-users mainly have other         priorities                               33
Mobile commerceMobile application vs. Mobile website                                        34
Mobile commerceSupported Operating Systems for mobile application      When distance sellers are engaged in mobile      co...
Mobile commerce            The share of mobile commerce in the total turnover of                                          ...
Mobile commerce      Top products                     37
Mobile commerceReason to start with mobile commerce    M-commerce is expected to generate additional e-                   ...
Mobile commerce                                                  IT development & ResultsInternal vs External IT developme...
InhoudIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the...
EUROPA=    ,
Employment                           Needed profiles53,5% of the distance sellers has plans to hire     new employees this...
Questions?          Patricia CeysensPresident of the Board of Directors  patricia.ceysens@becommerce.be      twitter.com/b...
BeCommerce Facts & Figures 2011
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BeCommerce Facts & Figures 2011

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Patricia Ceysens, Voorzitter BeCommerce

e-Commerce in Belgïe kent de grootste boom van Europa.

BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen.

Een primeur voor deze beurs. Get surprised!

Published in: Business, Economy & Finance
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BeCommerce Facts & Figures 2011

  1. 1. BeCommerce Figures & Trends 2012: ECOMMERCE IN BELGIUMPatricia CeysensPresident of the Board of Directors
  2. 2. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 2
  3. 3. BACK TO THE FUTURE The future of shopping1900 1950 2000
  4. 4. BACK TO THE FUTURE The future of shopping1900 1950 2000
  5. 5. BACK TO THE FUTURE The future of shopping1900 1950 2000
  6. 6. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 6
  7. 7. Distance selling ProfileBelgian company vs. Foreign company 7
  8. 8. Distance selling ProfileDistance sales vs. Traditional sales 8
  9. 9. Distance selling ProfilePure player vs. Multichannel player 9
  10. 10. Distance selling Profile Share of distance selling in total turnover The share of the distance selling in totalbusiness turnover is higher in the last two years 10
  11. 11. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 11
  12. 12. Payment methods Pure players Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 12
  13. 13. Payment methods All distance sellers Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 13
  14. 14. Payment methodsAverage amount per order 14
  15. 15. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 15
  16. 16. Delivery methods Delivery to the end userIncrease in delivery by private transport services 16
  17. 17. Delivery methodsLogistics service provider 2 out of 3 distance sellers has Bpost as a logistics service provider 17
  18. 18. Delivery methods Time slot deliveryTime slot delivery methods are still emerging 18
  19. 19. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 20
  20. 20. Communication mixAll distance sellers 2011 21
  21. 21. Social mediaFacebook is the most important social media for All distance sellers 2011 50% of the distance sellers. 22
  22. 22. Facebook commerce All distance sellers 201128% of all distance sellers are already engaged in Facebook commerce. 23
  23. 23. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 24
  24. 24. OpinionsThe Belgian distance selling market will continue to grow in the next 2 years 25
  25. 25. OpinionsThe competition with foreign distance selling companies will increase in the next 2 years 26
  26. 26. OpinionsThe internet will become the main ordering method in the next 2 years 27
  27. 27. OpinionsThe Belgian legislation prevents the growth of my distance selling activities 28
  28. 28. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 29
  29. 29. Top products Year Over YearTOP 5 is:(1) Electronics,(2) Home & garden,(3) Clothing,(4) Entertainment(5) Hard & software 30
  30. 30. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellers NEW since 2011TOP productsMobile commerceEmployment 31
  31. 31. Mobile commerce Reasons not to start with mobile commerceEngaged in mobile commerce? 15% does M-commerce, 50% is planning to Period to start with mobile commerce 32
  32. 32. Mobile commerce 2011Non-users mainly have other priorities 33
  33. 33. Mobile commerceMobile application vs. Mobile website 34
  34. 34. Mobile commerceSupported Operating Systems for mobile application When distance sellers are engaged in mobile commerce via a mobile application, iOS from Apple is always supported. 35
  35. 35. Mobile commerce The share of mobile commerce in the total turnover of distance selling 2011 Mobile commerce is already 2,6% of the total turnover of distance sellers.The average amount (incl. VAT) per mobileselling order in 2011 The share (%) of orders placed by mobile commerce in the total number of orders placed by distance selling 2011. 2,7% 36
  36. 36. Mobile commerce Top products 37
  37. 37. Mobile commerceReason to start with mobile commerce M-commerce is expected to generate additional e- business 38
  38. 38. Mobile commerce IT development & ResultsInternal vs External IT development Results of mobile commerce are satisfying 39
  39. 39. InhoudIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 40
  40. 40. EUROPA= ,
  41. 41. Employment Needed profiles53,5% of the distance sellers has plans to hire new employees this year, mainly online marketeers. 42
  42. 42. Questions? Patricia CeysensPresident of the Board of Directors patricia.ceysens@becommerce.be twitter.com/becommerce www.becommerce.be 43

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