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m-Commerce today and tomorrow

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Stephen Philips, Sales Manager Benelux PayPal

De markt voor betalingen is volop in beweging. Online en offline winkels zullen steeds vaker de concurrentie met elkaar aangaan en retailers, die deze verandering als een kans zien, hebben ongekende groeimogelijkheden. Vanuit PayPal zullen ervaringen en cijfers worden gedeeld over het gebruik van de Mobiele Betaaloplossing en zal worden ingegaan op de visie van 's wereld grootste online betaal systeem voor m-Commerce.

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m-Commerce today and tomorrow

  1. 1. M-commerce today andtomorrow…Stephen PhilipsSales Manager, PayPal Nederland en België
  2. 2. PAYPAL = MOBILE IS IN OUR DNA MOBILE IS IN OUR DNA 2001 2002 1998 2004 2011 2007 2010 DONELOGIN REVIEW PAYMENT COMPLETE
  3. 3. PAYPAL = 19 % VAN WW E-COMMERCE 106M actieve acc. wereldwijd Incl. 67 miljoen in Europa 2 26 3 12 10• HQ: San Jose, California• Opgericht : 1998, gekocht door eBay in 2002 5 3• Europese Bank licentie: Luxemburg 2007• Reach : 15K+ banking partners, 57 financiële netwerken• Gebruikers: 106 M actief, 190 landen, 24 valuta• Totale Betaal Volume: $118B (+28%) 19% van alle e-commerce betalingsverkeer loopt via PayPal Bereik: NL 2,5 M gebruikers, BL; 1,4 M gebruikers NL: 30% van twinkle top 100 accepteert PayPal BL: 54% van e-commerce bedrijven accepteert al PayPal Innovatie Award 2011• Groei: 14K nieuwe accounts per week in NL en 7K in BE Confidential and Proprietary
  4. 4. PAYPAL POSTITIE IN HET ECO SYSTEEMConfidential and Proprietary
  5. 5. BETALEN EN E-COMMERCEConfidential and Proprietary
  6. 6. VOORDELEN PAYPAL Kopers Webwinkel1. Veilig 1. Makkelijk in het gebruik • Winkelen zonder creditcard- of • Wereldwijde standaard bankgegevens bij elke website achter • Gemakkelijk aanmelden hoeven te laten • Gemakkelijk te integreren op uw site • Goede bescherming tegen spoof & • Geen creditcard contract nodig phishing • PayPal logo wekt vertrouwen op • Complete betaaloplossing (creditcard & alle2. Gratis banken) • Gratis voor kopers, geen verborgen kosten • Makkelijk in het gebruik3. Gemak (de WOW-factor) • Ook voor terugkerende betalingen • Zeer gemakkelijk aanmelden • Ook voor microbetalingen • Niet opnieuw financiële of adresinformatie 2. Hogere omzet intypen bij betalingen • Toegang tot wereldwijde PayPal • Betalen met 3 muiskliks klantenbestand • Geen token nodig; betalen vanaf elke • Hogere conversie door verkort bestelproces locatie 3. Hogere marges4. Kopen bij buitenlandse webshops • Verlaging verlies door fraude • PayPal werkt wereldwijd hetzelfde • Beter dan automatische incasso omdat er geen5. Vrienden en familie incassorisico is • Gemakkelijk betalen aan vrienden en 4. Betere cashflow familie zonder bankgegevens te delen • PayPal is real time; Geld direct op uw rekening, geen overschrijvingsduur tussen bankenConfidential and Proprietary
  7. 7. ONZE PRODUCTEN VOOR UW OPLOSSINGEN?Confidential and Proprietary
  8. 8. MOBILE EXPRESS CHECKOUT (MEC) SCAN & CLICK PAYPAL FLOW DONECHECKOUT LOGIN REVIEW PAYMENT COMPLETE GREAT FOR CUSTOMERS GREAT FOR THE MERCHANT– Faster, easier customer experience – Improve mobile conversion and customer loyalty– Simply scan and click – Small incremental integration effort for merchants already integrated with Express Checkout– Eliminates additional data entry Confidential and Proprietary
  9. 9. BUY YOUR TICKET WITH.., PATHE MOBILE IN NLConfidential and Proprietary
  10. 10. SEND A CARD WITH THE BPOST APPLICATIONConfidential and Proprietary
  11. 11. BUT, TODAY IS ABOUT MOBILE…..and taking away the hurdles in mobile payments is a key factorfor successful m-Commerce models Confidential and Proprietary 11
  12. 12. MOBIEL GEBRUIK IN BEConfidential and Proprietary
  13. 13. M-COMMERCE IS HERE, NOW… TRENDS NEW OPPORTUNITIES• Rakuten (Japan) sales already 20% • m-Commerce to represent 20% of via mobile1 e-commerce by 20152• eBay, Inc.: • Mobile devices will ‘close the loop‘ by getting customers back into the stores • Mobile offers merchant a new way to acquire customers 1) Morgan Stanley 2) ABI Reserach Confidential and Proprietary 13
  14. 14. IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLEm-Commerce adoption in US twice as high as in Europe, and still growing… Confidential and Proprietary
  15. 15. WHO IS THE MOBILE SHOPPER, AND WHAT DO THEY BUY?A VERY attractive consumer for Buying digital goods (as expected)… & a lotany retailer… more! MP3 Music 43% 36% make a purchase on their phone Ringtone 38% while in-store App 36% 83% are between 18-44 years old Music (other than MP3) 31% 72% are smartphone owners Electronics 31% 54% are male, 46% are female Books 30% Clothing 30% 52% make more than $50k a year; 32% DVD/Blu-Ray 28% make more than $75k a year Hotel 23% 32% have an iPad CD 22% Airline Tickets 22% Streaming Movie 19% Groceries 18% Source: Insight Express
  16. 16. 2020 VISIE: 50 MILLION DEVICES LINKEDConfidential and Proprietary
  17. 17. MOST ATTRACTIVE SEGMENT: “DUAL OWNERS” Highly Engaged with Mobile: • Make 2x as many mobile purchases as smartphone-only buyers (40% made >20 purchases in past 12 months) • Make purchases as frequently as online purchases Incremental Spenders: • 60% indicated higher overall spending due to their mobile purchase activity (vs. 29% forDifferent set of smartphones) shopping activities for High Value Customers: each device • 67% Male; 37 yrs old, $120K average Household Income, 65% with kidsTablet owners may be enticed to spend more due to the larger screen/keyboard andtouchscreen capabilities. Retailers should think about how dual owners use both devices incomplementary ways to shop their brand. Confidential and Proprietary 17 PayPal Mobile Source: PayPal andIpsos Mobile Usage & Attitude Research, October 2011 Confidential & Proprietary 17
  18. 18. WHAT’S THE RELATIONSHIP BETWEEN MOBILE AND POINT OF SALE? POS Needs Mobile in order to be successful … Point of Sale Mobile … Does Mobile need POS in order to be successful?Confidential and Proprietary 18
  19. 19. A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER PROMOTIES & COUPONS LOYALITEITMOBILE SCANNENCOMMERCE €$£ IN-STORE BETALING PRIJSVERGELIJKING BOODSCHAPPEN- WINKELLOKATIE LIJSTJES Confidential and Proprietary
  20. 20. THANK YOU.Stephen PhilipsSales Manager, The Netherlands & Belgiumhttp://www.paypal.nl/ http://www.paypal.be

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