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This week's assignment is done individually.
We had to go to at least 6 different stores. They could be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS using the lab guide for reference. Took photos to capture our observations.
Then create a presentation that captures our INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had we missed before? What were our biggest surprises? Are there opportunities hidden in plain sight?