For the last year, I've been doing lots of talks on my book 'A User Guide to the Creative Mind'. They've been focused on how to understand the creative process and harness it to have more ideas. So, in reaction to that, I decided to do a talk about the exact opposite - How to Kill Creativity. I did the talk in October 2012 at the Silicon Beach conference in Bournemouth. And this is a slightly condensed version with audio. For those who've had an irony-bypass, please understand that it's entirely sarcastic. Well, mostly, at least. http://userguidetothecreativemind.com http://getadditive.com

1. T OK ILL
H OW
RE AT IVI TY
C

2. Silicon Beach 2012,
Bournemouth
Dave Birss

3. T OK ILL
H OW
RE AT IVI TY
C

5. BU TW HY?

6. BU TW HY?
DISCOMFORT

7. BU TW HY?
DISCOMFORT
D ISRUPTION

8. BU TW HY?
DISCOMFORT
D ISRUPTION
UNPREDICTABLE

9. ly o n gr oup
Re
ins tor ms
bra
fo r id ea s

10. Only use
people with
expertise

11. Elimina e
t
criticism

12. o n t
D
ef in e
d
w h at
c es s
s uc
e an s
m

13. Dont w a ste
tim ew ith
your
re s earch

14. Never
trust
things
l ik e
your g
ut

15. at
w h
i nk s
Th o s uy
r b b
o u l d
y o u
w

16. Don t give
people tim
e to
slack off

17. M ake
cr ea tivity a
sec ond ary
pr ior ity

18. R equ ire
pr oof of
fut ure
s ucc ess

19. Let s get to work

20. Dave Birss
@davebirss
getadditive.com
UserGuideToTheCreativeMind.com