My talk on innovation at the World IA Day 2013 in Genk. Based on the "long nose" theory by Bill Buxton.

1. 9 The Long Nose of Innovation
FEB W!r"# IA D$% 2013

2. @Erlend
Interface & Usability Chimp at BBDO

3. Bill Buxton
63 years old
Principal Researcher at Microsoft

4. Innovation in the 21st century

5. Innovation ♥ Technology

6. “We’re not in a technology business”

7. How long does innovation take?

8. Weeks, months, years?

9. 20 YEARS
or + 7.000 DAYS

11. Any idea that’s gonna reach a 1 billion
dollar industry is at least 10 years old

12. Time for a Quiz!

13. Roller Skates & Inline Skates

15. 1819 in the Netherlands
Four wheels and a shoe

17. 1760
Inline Skate with metal weels
1819
First patented roller skate
1876
Invention of the toe stop
1877
Royal Indoor skating hall in Brussels

18. 1970 & 1990
From 1870 till 1970 = 100 Years

19. All of the first commercial roller skates
had the same problems as in 1876

20. Lack of refinement.

25. Time for a Quiz!

26. The computer mouse

28. Xerox Mouse in 1981 - Patented! Apple mouse in 1984 - Patented!

30. Telefunken Mouse in 1965 - no patent.

31. 30 Years!

32. Patenting something doesn’t
mean you invented it.
It means you see the commercial value.

33. How about touch screens?

35. Casio Invisible Calcultator watch
Wrist watch
Mobile Calculator
Touch Screen
Character recognition

37. Sold & available in 1983 for 99 $

38. The idea: make calculations
without someone noticing it...

41. “Touch screen watches are still
far far away from touch screen computers...”

43. Plato touch screen computer in 1972

44. Plato Computer
Computer with basic math exercises
Touch Screen
Plasma TV!
Used in class as an experiment

46. If “touch” isn’t new...

47. How about Multi Touch?

48. Pinch & Zoom

49. Invented in 1983
by a company called Fingerworks

50. Zoom in & out on images & text

51. Not a real success.
They almost went bankrupt until ...

52. Apple bought them in 2005

53. First iPhone in 2007

54. From 1983 to 2005 is 24 years!

55. “Oooh, we’ve tried that before...”

56. “Let’s invent something new”

57. The iPod mini

59. Multicolored, how clever!

61. What the f*ck have
we been doing
the past 25 years?

62. Instead of thinking of the next great
idea, realize that the next great idea
has been sitting on the ground in
front of you for the past 10 years

63. My advice for 2013

65. Respect History
Evolution is key
Revolution is intrusive

66. Use history to evaluate new concepts
and idea’s instead of only gut feeling.

67. That’s it, Thanks!
&w'&&(r.)!*/(r"(+# # W!r"# IA D$% 2013