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Switch 2010


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My presentation at SWiTCH 2010

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Switch 2010

  1. 1. I may not make it to the moon… … but I’ll keep on trying – or, How technology commoditization will help you achieve great things cheap Hugo José Pinto [email_address] Twitter: @hugojpinto
  2. 2. I grew up a strange kid…
  3. 3. … reading a strange kind of books…
  4. 4. … imagining I’d play a part in this… <ul><li>d </li></ul>
  5. 5. … well, guess what? <ul><li>… we’re already in 2010! </li></ul><ul><ul><li>Where are the hover cars, the house robots, and the flashy spaceships cruising the skies? </li></ul></ul><ul><ul><li>That is a future that never was </li></ul></ul><ul><li>… economics kicked in :) </li></ul><ul><li>Plus, we’re in the middle of a deep economic crisis that will make sure this won’t happen anytime soon </li></ul><ul><li>I’m 33, so I’m guessing I’m probably not going to be landing on a lunar base anytime in my lifetime </li></ul>
  6. 6. Why am I here? <ul><li>Seems I’m one of those entrepre… dreamers </li></ul><ul><li>Still, I managed to get myself on a wavy path: </li></ul><ul><ul><li>Programming during my teens.. BIG ideas about founding this vast empire </li></ul></ul><ul><ul><li>Taking Computer Engineering at university </li></ul></ul><ul><ul><li>Corporate Programming during my 20’s… </li></ul></ul><ul><ul><li>Then, Management… </li></ul></ul><ul><ul><li>… I had lost my path! </li></ul></ul>
  7. 7. Rebooting – Back to the dream <ul><li>Co-started Inovaworks in 2006 </li></ul><ul><li>The idea for Inovaworks was actually simple: </li></ul><ul><ul><li>Let’s do fun technology-centric stuff that has immediate business value and sell it </li></ul></ul><ul><ul><li>We created a piece of software that would dump domain-dependent “new combinatory ideas” in large numbers </li></ul></ul><ul><ul><li>Focused on few areas we knew well: </li></ul></ul><ul><ul><ul><li>Mobile, Lifestyle, Interactive Media </li></ul></ul></ul>
  8. 8. We do from mobile apps and casual games…
  9. 9. … to hardware-based concepts…
  10. 10. … all done cheap(ish). <ul><li>We realized that magic-enabling technology has become dramatically cheap(er): </li></ul><ul><ul><li>Displays, Comms, CPU (duh!), even Manufacturing </li></ul></ul><ul><ul><li>Open standards and systems make it easy to exchange knowledge and use off-the-shelf stuff </li></ul></ul><ul><ul><li>Globalization puts you side-by-side with a manufacturer at </li></ul></ul><ul><li>So this also means that unless you’re doing fundamental tech research… </li></ul>
  11. 11. … you need to actually DO stuff! <ul><li>Tech ideas per se have little market value </li></ul><ul><li>HOW to correctly use technology becomes key to the product’s success (ex: iPhone vs. World) </li></ul><ul><li>Non-fundamental (combinatory) innovation is hard to patent and harder to protect, so.. </li></ul><ul><li>Build a prototype, social market the hell of it… …and get it bootstrapped, or financed! </li></ul>
  12. 12. <ul><li>We’ve been recently exploring AAA 3D as a new enabler – both for business and fun </li></ul><ul><ul><li>Real-time 3D game engines have been maturing </li></ul></ul><ul><ul><li>The cost of developing AA+ interactive media decreased dramatically – thus an opportunity! </li></ul></ul><ul><li>We have some small projects on the way… (demo) </li></ul>Closing: Interactive 3D and Simulations
  13. 13. What about that Space thing? <ul><li>Space Travel’s main inhibitor is obviously cost </li></ul><ul><ul><li>And the chemicals needed to traditionally lift you up to space are not getting any cheaper </li></ul></ul><ul><ul><li>Space Elevators / Space Loops are decades away </li></ul></ul><ul><ul><li>… Bummer! </li></ul></ul><ul><li>So, ok. I’m not going to Space. Can I fake it? </li></ul><ul><ul><li>Computer imagery, as seen, is really catching up </li></ul></ul>
  14. 14. No Hover Cars, but… <ul><li>One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s </li></ul>
  15. 15. No Hover Cars, but… <ul><li>One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s </li></ul>
  16. 16. It’s not quite real Space, but… <ul><li> it seems like we may all be going there :) </li></ul>
  17. 17. Thank you! … and remember that if you have great ideas, commoditized technologies are making it cheap for you to market them! Hugo José Pinto [email_address] Twitter: @hugojpinto