Trustmojo Talk at Yahoo Innovation
Upcoming SlideShare
Loading in...5
×
 

Trustmojo Talk at Yahoo Innovation

on

  • 2,442 views

We based the presentation on four different stories that all relate to trust in various ways.

We based the presentation on four different stories that all relate to trust in various ways.

Statistics

Views

Total Views
2,442
Views on SlideShare
2,408
Embed Views
34

Actions

Likes
1
Downloads
66
Comments
0

4 Embeds 34

http://trustmojo.com 18
https://www.linkedin.com 8
http://www.linkedin.com 7
http://localhost 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Trustmojo Talk at Yahoo Innovation Trustmojo Talk at Yahoo Innovation Presentation Transcript

  • 1 Beta Yahoo Presentation
  • 2 trustmojo.com
  • 3 Blog Reputation and Fingerspitzgefühl The System of Reputation Your Vulnerability Makes Me Trust You “Can I trust Wikipedia?” Television vs Web 2.0 Lying Autonomous Agents Money is Dead My Friend’s Boss Has Little Relevance To Me
  • 4
  • 5 flickr.com/photos/alexanderljung
  • 6 4 Stories about Trust
  • 7 First Story Mary & eBay
  • 8 Mary
  • 9 Mary Sells Soft Animals On eBay
  • 10 Trustworthy
  • 11 Investment
  • 12 Deal goes bad
  • 13 Negative feedback
  • 14 !
  • 15 Retaliation?
  • 16 Trustworthy
  • 17 Investment
  • 18 Community value vs personal risk?
  • 19 eBay lacks negative feedback
  • 20 ...and has to much positive
  • 21 Result?
  • 22 Ratings
  • 23 85-99%
  • 24 What has happened?
  • 25 Social cue
  • 26 Objective – deceptive
  • 27 Multi-dimensional phenomena One-dimensional value Multi-dimensional social cue
  • 28 Obfuscating the objectivity
  • 29 Need for literacy
  • 30 Summary
  • 31 Second Story Rating Your Friends
  • 32 Adam
  • 33 The Genius Workshop
  • 34 Ratings arrive
  • 35 “Google has given us (unasked) a new feature to rate posts. I don’t like it. Actually, I really hate it. Feel free to ignore it. In fact, please ignore it. I’m trying to find out if we can turn it off.” Ratings arrive
  • 36 ?
  • 37 Gemeinschaft & Gesellschaft Tönnies 1887
  • 38 Dichotomies Gemeinschaft Gesellschaft Village City Informal Formal Quality Quantity Intimacy Distance A lot of trust Lack of trust
  • 39 Informal turned into formal
  • 40 Types of trust Calculus-based trust & Identification-based trust
  • 41 Summary
  • 42 Third Story Granovetter & Trusted email
  • 43 Jennifer Golbeck & James Hendler
  • 44 TrustMail
  • 45 Rate your contacts
  • 46 Contacts rate their contacts
  • 47 Transitive trust
  • 48 Trust score as relevance
  • 49 Great – my inbox is chaos
  • 50 I need help
  • 51 But...
  • 52 Overall trust score?
  • 53 Cross-context?
  • 54 Post-modern identity
  • 55 Eric
  • 56 Link-Eric Link-Alex high high Stamp-Mike Stamp-Eric high?
  • 57 Trust is not transitive across different facets of identity
  • 58 Overall trust?
  • 59 Close friends Friends of Friends Close Friends you me Weak Tie
  • 60 Summary
  • 61 Fourth Story Delicious Friends
  • 62 del.icio.us/ericwahlforss
  • 63 Social networking by URL
  • 64 Tagcloud scanning
  • 65 del.icio.us/24thcentury
  • 66 Googlestalking
  • 67 flickr.com/photos/24thcentury
  • 68 “Good Sleuthing. I am, indeed, the 24thcentury on del.icio.us. And this is the most social I have been involved with bookmarking.” Contact
  • 69 ?
  • 70 It works
  • 71 I trust you–do you trust me?
  • 72 Trust by similarity
  • 73 In the same boat
  • 74 Summary
  • 75 Moral of all the Stories?
  • 76 No Panacea
  • 77 Trust in trust!
  • 78 Our Research Today
  • 79 “Trust is a mechanism for the reduction of social complexity.” (N. Luhmann)
  • 80 “One leaves others an opportunity to harm one when one trusts, and also shows one’s confidence that they will not take it.” (A. Bater)
  • 81 Trust Structures Gemeinschaft and Gesellschaft Identification- and calculus-based trust Different contexts – different games Web services as modern institutions Case-study on web 2.0 services
  • 82 MicroTrust “Trust Your Instincts” The unconscious guide in the complexity of everyday life Where do I direct my attention? Too fast to calculate, based on habit and recognition Low cognitive capacity Online literacy
  • 83