Alexander Ljung      Eric Wahlforss
alex@trustmojo.com   eric@trustmojo.com
People, Profiles
   & Trust
How is human
 changing?
Trust
Trust comes in
 many flavors
Why do we need
    trust?
Photo: Angus Dunican / mccloud
Trust is a balance
between knowledge
   and ignorance
Photo: Altus / /ltus
Trust is a reducer of
 social complexity
Calculus-based trust

Identification-based
        trust
Establishing
    trust
Expressions
Expressions

Explicit
Expressions

Explicit    Implicit
Does
everything
for
you
Does Everything
Does Everything
              Does
           nothing
                for
               you
Reading profiles
Maintaining
   trust
Ambiguity by
Architecture
Babe, I got to go,
 my cash card is
  running low…
“Limitations as
 Limitations”
“Limitations as
 Limitations”
“Limitations as
   enablers”
Limitations as
social resources
They take the
  blame…
…and help us
maintain our
relationships
Performativity
C=SN(d)-Le-rt N(d-σ√t)
“Engine, not camera”
Not only me
   performing
representations...
…representations
 performing me
Can they change
how we think of
     trust?
What does this mean
  for designers?
It’s not about the
  “share” button
It’s not about the
“rate this” button
It’s about being
     sensitive
Different trust forms
Different ways of
influencing trust
Profiles are
performative
Different trusting
    behaviors
Different trust forms
    are good for
  different things
But they all have one
 thing in common
They reduce social
  complexity
They enable
participation &
 collaboration
Getting the
architecture
right is hard
Being sensitive is key
We are at the
 beginning
Alexander Ljung
         alex@trustmojo.com

        Eric Wahlforss
         eric@trustmojo.com



                       ...
trustmojo.com/book
trustmojo.com/book
Strategy
& Interaction
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
Trustmojo Reboot 9 Talk
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Trustmojo Reboot 9 Talk

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Trustmojo Reboot 9 Talk

  1. 1. Alexander Ljung Eric Wahlforss alex@trustmojo.com eric@trustmojo.com
  2. 2. People, Profiles & Trust
  3. 3. How is human changing?
  4. 4. Trust
  5. 5. Trust comes in many flavors
  6. 6. Why do we need trust?
  7. 7. Photo: Angus Dunican / mccloud
  8. 8. Trust is a balance between knowledge and ignorance
  9. 9. Photo: Altus / /ltus
  10. 10. Trust is a reducer of social complexity
  11. 11. Calculus-based trust Identification-based trust
  12. 12. Establishing trust
  13. 13. Expressions
  14. 14. Expressions Explicit
  15. 15. Expressions Explicit Implicit
  16. 16. Does everything for you
  17. 17. Does Everything
  18. 18. Does Everything Does nothing for you
  19. 19. Reading profiles
  20. 20. Maintaining trust
  21. 21. Ambiguity by Architecture
  22. 22. Babe, I got to go, my cash card is running low…
  23. 23. “Limitations as Limitations”
  24. 24. “Limitations as Limitations” “Limitations as enablers”
  25. 25. Limitations as social resources
  26. 26. They take the blame…
  27. 27. …and help us maintain our relationships
  28. 28. Performativity
  29. 29. C=SN(d)-Le-rt N(d-σ√t)
  30. 30. “Engine, not camera”
  31. 31. Not only me performing representations...
  32. 32. …representations performing me
  33. 33. Can they change how we think of trust?
  34. 34. What does this mean for designers?
  35. 35. It’s not about the “share” button
  36. 36. It’s not about the “rate this” button
  37. 37. It’s about being sensitive
  38. 38. Different trust forms
  39. 39. Different ways of influencing trust
  40. 40. Profiles are performative
  41. 41. Different trusting behaviors
  42. 42. Different trust forms are good for different things
  43. 43. But they all have one thing in common
  44. 44. They reduce social complexity
  45. 45. They enable participation & collaboration
  46. 46. Getting the architecture right is hard
  47. 47. Being sensitive is key
  48. 48. We are at the beginning
  49. 49. Alexander Ljung alex@trustmojo.com Eric Wahlforss eric@trustmojo.com Strategy Trustmojo is a project by & Interaction
  50. 50. trustmojo.com/book
  51. 51. trustmojo.com/book
  52. 52. Strategy & Interaction

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