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Content Strategy: The Key to Effective Web Content

by Principal / Content Strategist at ePublish Media, Inc / Meet Content LLC on May 27, 2010

  • 15,390 views

Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain ...

Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. In this session, learn how to implement and maintain effective content that drives marketing, engages users and increases website conversions. - http://www.epublishmedia.com

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14 of 4 previous next Post a comment

  • AliRoth ShrinkWrap at ShrinkWrap Dude--You are BRILLIANT. I am laughing out loud and shaking my head 'Yes. Halleluiah!' So well said, I wish I'd said it myself in this direct, smart and entertaining manner. Touche and merci. 1 year ago
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  • effectivemgr effectivemgr While i think this is a great presentation, i believe people care about the content they digest from sites. This is debatable of course. However, content strategy is key in keeping the site 'active' and the crowd around it. 3 years ago
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  • bramkoster Bram Koster, Community manager at Marketingfacts Hi Rick, nice presentation with great structure, overview, etc. Just 2 questions:

    - I can't find anything about the role of user-generated content in the content strategy. What are your thoughts on that?
    - And what are your thoughts on 37signals' recent rant about content (http://37signals.com/svn/posts/2358-this-is-not-content)? Quote: 'Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.'
    3 years ago
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  • xingty home at home Content Strategy 3 years ago
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