3. • I Love Golf!
• Senior Marketing Major, graduating in May 2014
• Getting married in June
• Currently writing/completing this assignment from Antwerpen
(Antwerp), Belgium
• Have lived in Reno my entire life
• Began playing golf at the age of 7
• If I had to pick a favorite golfer, it would be Bubba Watson,
because he has a hover-craft golf cart and has never taken a
golf lesson in his life
7. • Company Websites (SEO)
• Social Media (Twitter, Facebook,)
• Viral Video Marketing (No Cup is Safe)
• Customer Engagement (Fantasy Golf)
• Sponsorship Promotion (Nike Viral Ads)
8.
9.
10.
11. • 2,000,000 hits on day 1
• Viral Video marketing to promote
new athlete
• Creative Content: Nike used two of its
sponsored athletes to create a viral
video that people wanted to shared
with others
12.
13. • February 27, 2014 the PGA Tour launched their
“Revamped” website
• New features included simulcast live video feeds and
updated scoring and tracking
• Also improved the Fantasy Golf page and format
• Two viral-video turned TV ad promotions for the
update
14.
15. • As part of the new website, the PGA tour
restructured their fantasy golf page
• Better, faster, more convenient, and more
features than before
• Used to drive traffic to the PGA site
• Generates and fosters interest in players and
tournaments
• Customer/user engagement
• My first week’s foursome did not do well (haha)
16. • Comparison of Web Analytics on March 11 and April
1, 2014
• Key differences
• Page Rank: 7450 to 5562
• Time on Site: 4:03 to 4:12
• Subdomain Navigation: down 51%
• Direct Link: up 72%
• Conclusion: New web features are a success and drive
more traffic to the site and have increased usage and
TOS.
