Want to hit the ground running in 2015? Learn how Marketo can help drive your business in the coming year. You will learn about: - Ways to go to market with Marketo in 2015 - Marketing Nation Summit 2015 in San Francisco (April 13-15) - Marketo Roadshow and virtual events details - New ways to integrate with the Marketo platform

1. Technology Partner 2015
Kickoff Call
Jan 15, 2015

2. Webinar Speakers
Lou Pelosi
Senior Director
LaunchPoint
Travis Kaufman
Director, Platform &
Ecosystem
Erik Rehn
Director, Product
Management
Michael Powers
Event Marketing

3. Joined by LaunchPoint Teammates
Jane Truch
Project Manager, Web
Producer, Analytics
Mike Stocker
Director, B2C Technology
Partnerships

4. Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides in today’s
webinar
• Twitter hashtag: #LaunchPoint

5. Agenda
• 2014 LaunchPoint Review
• 2015 Events
• API Roadmap
• Developer Love
• Q&A

6. 2014 in Review
Lou Pelosi
Senior Director
LaunchPoint

7. Reaching the Marketo Audience

8. LaunchPoint Co-Marketing Webinars
• 10 webinars
• Great customer stories
• Average of 400 registrations each

9. Marketing Nation Summit 2014
• Partner Summit!
• Major LaunchPoint
partner presence
• 4,200 Attendees
• 16 sessions with
partner participation

10. Summit 2014

11. Marketo Virtual Events 2014
• Two events: May & September
• Sep Event: >18K registered, > 4,500 attendees
• LaunchPoint partner vital!

12. Marketo Roadshow 2014
• 16 North American cities plus London, Paris, and Sydney
• 10 sponsors
• > 6,800 registrations; > 3,200 attendees
• 1,108 customers; 1,590 prospects

13. LaunchPoint Website
• Partner Portal launched
simplify listing creation and
updating
• Expanded from 11 to 15
categories
• Continue to promote
integrated applications with
top placement
• Improved search with auto-
complete feature

14. Programs Support Ecosystem Growth
63
162
320
0
50
100
150
200
250
300
350
2012 2013 2014
# Technology/Application Partners

15. And Provide Leads to Partners
85,000+ Leads

16. LaunchPoint Partner Guest Blog Posts

17. LaunchPoint Partner Content
• eBooks and Guides

18. Partner SpotLight
• For integrated partners requested
by Marketo sales
• Presentation to Marketo sales
team
• Account Management
• SMB
• Enterprise

19. Stay in Touch & Up to Date
Sign Up Here
Email:
launchpoint@marketo.com
Subject: Guest Blog Post,
Content or Webinar

20. Integrating to the
Marketo Platform

21. Major API Highlights
• Released 29 Lead & Activity API Calls
• 476 Customers on REST
SOAP
API
REST
API

22. Developer Love & Innovation
Summit 2014
Marketo Platform Innovator
Jonathan Su
Director of Engineering

23. Developer Love + APIs enable Integrated
Application Growth
20
87
153
0
20
40
60
80
100
120
140
160
180
2012 2013 2014
# Integrated Solutions

24. 2015 Events
Michael Powers
Event Marketing

25. Going to Marketo with Marketo
• 1.2M Marketable lead database
• Marketo Blog: top 10 source for information among SMB & ENT
companies
• 50,000+ Marketing Nation community
• 3,500+ customers which includes half of the world’s 50 most
disruptive companies
• Social presence:
• 94.6K Twitter followers, 117K Facebook fans, 37K followers on LinkedIn
• Top 10 Best Company Pages on LinkedIn in 2014

26. Marketing Nation Summit 2015
• 6,000+ attendees; > 50% Growth
• 120+ sponsors
• Over 60 sponsors to date
• 110 Speaking Sessions
• Improved Experience on Mobile App
• Globally Recognized Keynote Speakers
Marketing Nation Gala at City Hall

27. Summit 2015 – Sponsorship Levels
Sponsorship Prospectus
SOLD OUT!
summitsponsorship@marketo.com

28. Summit 2015 – Add On & Stand Out!
SOLD OUT!
SOLD OUT!
SOLD OUT!
1 Remaining

29. Summit 2015 – Revvie Awards
Enter here
• Enter to win the “LaunchPoint Innovator Award”
• Nominate your customers and receive recognition

30. 2015 Marketo Partner Summit
• Monday Apr 13 2:00-4:00pm Kick-Off
• Tuesday + Wednesday; 4 Tracks/12 sessions
• Sell/Market*
• Implement
• Run
• Develop*
• Must register for Summit; Partner Summit free

31. Virtual Summit 2015
• Data Driven Marketing
• Online Marketing
• Consumer Marketing
• Content/ Social Marketing
Thought Leadership Tracks
September 2015
Sponsorships available soon

32. Marketo Roadshow 2015
• “Inspiration across the Nation”
• Taking Summit themes/initiatives on the road
• 10 city tour across North America
• Your city won’t be missed!
• Stay tuned for sponsorship
opportunities in the Spring!

33. Alliance Webinars
• The Art of Social Media- Power Tips for Power Users
• Guy Kawasaki & Peg Fitzpatrick
• January 21st, 2015
• 10AM PST
• November Webinar Results – Ann Handley
• 4,500 Registrants
• 1,500 Attendees

34. Field Marketing Events
• Executive Dinners
• Sporting Events
• Lunch & Learns
• Cocktail Receptions/Parties at Large Tradeshows

35. API Roadmap
Erik Rehn
Director, Product
Management

36. Safe Harbor Statement
Any discussions regarding Marketo’s product roadmap and product
features and functionality are for informational purposes only. This
information is current only as of this date; product plans are
constantly evolving and thus subject to change. The actual product
release content and schedule may differ materially from what is in
this presentation. Any purchasing decisions should not be contingent
on the delivery of any future functionality or features discussed or
otherwise presented.

37. Recent Releases
• June
• Get List by ID
• Add/Remove Leads from List
• Get Members of List
• Schedule Campaign
• Request Campaign
• July
• Import Lead
• Get Import Lead Status
• August
• Describe Lead
• Get Import Warning/Failure File
• October
• Get Activity Types
• Get Activities
• Get Lead Changes
• December
• Get Lead Partitions
• Associate Lead
• Merge Lead
• January
• Delete Lead
• Get Deleted Leads
• Get Leads by Program

38. What’s Coming – Lead & Activity APIs
• Parity with SOAP – Nearly there!
• Support for more objects:
• Custom Objects
• Opportunities
• Companies
• Lead Owner
• Membership APIs
• Customer Defined Marketo Custom Objects

39. What’s Coming – Asset APIs
• In Beta Now:
• Emails
• Email Templates
• My Tokens
• Folders
• Images & Files
• Next Phase:
• Programs
• Snippets
• Dynamic Content
• GA!

40. Developer Love
Travis Kaufman
Director, Platform &
Ecosystem

41. Recent Developer Love

42. Recent Developer Love
Open Source Code Repository

43. 2015 Developer Love
Expanding support for International Developers

44. 2015 Developer Love

45. 2015 Developer Love
Developer Sessions @ Summit 2015

46. 2015 Developer Love
Stay up to date!
@MarketoDev

47. Q & A

48. Thank You!