The document outlines the 'Idea Card', a tool designed by Jörgen Dahlberg for visualizing innovative work processes. It includes details on aspects such as KPIs affected, development timelines, an elevator pitch, and the transition from proof-of-concept to a solid business case. The ultimate goal is to build a product with associated services based on insights gained during the proof-of-concept phase.

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THE IDEA CARD NAME OF IDEA CHAMPION DATE OF INCEPTION
The Idea Card is a tool for visualizing a way of working innovation devised and designed by Jörgen Dahlberg
IDEA to INVESTMENT
WHY
What KPIs
are affected
+/- by this
idea?
WHEN
When do we
start to
develop this
idea?
IDEA
PITCH
140 character elevator
pitch for your idea.
Make sure to cover the
problem you are
addressing.
If there is a
hypothetical solution be
quick and put it in the
pitch.
HOW
Which delivery vehicles do we
use to test the idea?
PROOF-OF-CONCEPT
We are to carry out the planned activities in the
business, measure the feasibility, report produced
results and the performed analysis.
BUSINESS CASE
We are to build a solid business case for the
productification of the idea as the POC unfolds.
DELIVER
We disseminate our
product and services to
all our customers.
POC to BC
WHO
Who’s
needed to
develop this
idea?
WHAT
What needs
to be done to
develop this
idea?
BUILD
We build a product with
associated service out
of the learnings we
made in the POC.
BUILD to DELIVER
!?