Enda Nasution Salingsilang.comEngineer | Copywriter | BloggerWhere’s the Digital Magical Ideasis coming from?http://www.fl...
My Information• Enda Nasution   –   Personal blog: http://enda.goblogmedia.com   –   Twitter: http://twitter.com/enda   – ...
Examples of Digital Magical Ideashttp://www.flickr.com/photos/vancouverfilmschool/5143625176/
How digital ideas can                                       help advertising?           Extended Channels | Social Play | ...
But where’s the magic                                         coming from?http://www.flickr.com/photos/kaysha/2889635418/
Having the right                                Communication TEAMhttp://www.flickr.com/photos/snenad/2114835636/
Advertising                 AgencyDIGI                               ResearchTAL?            Brand                Team   A...
Traditional             Ad Agency        PR Firms             (sister comp.)                                         Socia...
Creative        Account        Planning Team            Team            Team                  Account Art Director        ...
• Marketing Plan    Client Brief       • Marketing Direction                       • Campaign Planning Planner         • B...
Is there a place for a digital person?Social Media Strategist | Digital Specialisthttp://www.flickr.com/photos/henteaser/2...
http://www.flickr.com/photos/dunechaser/253055698/
THE PROPOSALhttp://www.flickr.com/photos/drmoores/5381173743/
A combination of stuff                                                  Storytelling                       Digital        ...
Digital Magical Ideas  starts at the very early beginning       Don’t treat digital as “gimmick”           Include a “di...
http://www.flickr.com/photos/will-lion/2597608152/
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Creating Digital Magical Ideas for Advertising Agencies

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Presented at Pinasthika Advertising Seminar 2011, Yogyakarta, Indonesia

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Creating Digital Magical Ideas for Advertising Agencies

  1. 1. Enda Nasution Salingsilang.comEngineer | Copywriter | BloggerWhere’s the Digital Magical Ideasis coming from?http://www.flickr.com/photos/bambola_world/2954265552/
  2. 2. My Information• Enda Nasution – Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: enda@salingsilang.com• Non practicing Civil Engineer with 6 year old son• Copywriter with Ogilvy & Mather Jakarta• Blogging since 2001, 1st chairman to Pesta Blogger 2007• Technical Advisor Inmark Digital (2009 – now)• Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)
  3. 3. Examples of Digital Magical Ideashttp://www.flickr.com/photos/vancouverfilmschool/5143625176/
  4. 4. How digital ideas can help advertising? Extended Channels | Social Play | Something Newhttp://www.flickr.com/photos/ruthhb/4174727909/
  5. 5. But where’s the magic coming from?http://www.flickr.com/photos/kaysha/2889635418/
  6. 6. Having the right Communication TEAMhttp://www.flickr.com/photos/snenad/2114835636/
  7. 7. Advertising AgencyDIGI ResearchTAL? Brand Team Activation PR Digital as last resort?
  8. 8. Traditional Ad Agency PR Firms (sister comp.) Social MediaIT Company Persona Digital Agency Everybody can do it
  9. 9. Creative Account Planning Team Team Team Account Art Director Brand Planner Director Account Copywriter Brand Planner Manager/Exe. Common Advertising Agency Team
  10. 10. • Marketing Plan Client Brief • Marketing Direction • Campaign Planning Planner • Brand Planning Brief • Brand Direction Creative • Creative Process Brief • Creative ExecutionWhich stage should we talk about digital?
  11. 11. Is there a place for a digital person?Social Media Strategist | Digital Specialisthttp://www.flickr.com/photos/henteaser/234909155/
  12. 12. http://www.flickr.com/photos/dunechaser/253055698/
  13. 13. THE PROPOSALhttp://www.flickr.com/photos/drmoores/5381173743/
  14. 14. A combination of stuff Storytelling Digital Brand Skill Knowledge Communi cation Strategyhttp://www.flickr.com/photos/torley/3813317440/
  15. 15. Digital Magical Ideas starts at the very early beginning  Don’t treat digital as “gimmick”  Include a “digital specialist” in the process  Building relationship through dialog  Talk about what interests YOU not brandshttp://www.flickr.com/photos/tomahawktim/224438860/
  16. 16. http://www.flickr.com/photos/will-lion/2597608152/
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