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Branding for Creatives

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Build your personal brand, boost your social presence, evolve your career. Condensed slides from a workshop by Amy DeLouise at GV Expo.

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Branding for Creatives

  1. 1. Career. Knowledge. Brand.
  2. 2. Promise
  3. 3. Experience
  4. 4. Value
  5. 5. WHAT HOW WHY Simon Sinek’s “Golden Circle” https://www.ted.com/talks/sim on_sinek_how_great_leaders_i nspire_action
  6. 6. Identity. Community.
  7. 7. Everyone is a Broadcaster
  8. 8. Audience Are Storytellers Too
  9. 9. Step 1: Define Your Identity Logo Tagline Elevator pitch Website Demo reel Portfolio
  10. 10. • Peers • Influencers • Future Employers • Future Referrals
  11. 11. 28
  12. 12. • simplified editing on phone, desktop & iPad • customizable mo- graph templates • color grading • auto-ducking • social sharing presets • one-click publishing
  13. 13. Hootsuite Sprout Social Everypost Buffer
  14. 14. https://docs.google.com/spreadsheets/d/1IpTYTTMJLcS XcPDtW9zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246 499 https://blog-assets.hootsuite.com/wp- content/uploads/2016/08/Social-media-image-sizes.pdf
  15. 15. Your Brand Voice Your Brand Story Community
  16. 16. Five RULES
  17. 17. https://trends.google.com/trends/hottrends https://trends.google.com/trends/topcharts https://www.trendsmap.com/ https://www.buzzfeed.com/trending https://trends.google.com/trends/hottrends/visualize?pn =p1
  18. 18. Data from https://www.trendsmap.com/
  19. 19. Remove date to make it Evergreen!
  20. 20. Don’t be this guy.
  21. 21. www.twitter.com/brandbuzz https://www.instagram.com/adbrandbuzz/ www.linked.com/in/amydelouise www.vimeo.com/amydelouise www.amydelouise.com

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