Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

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Rancangan pengembangan landasan online dalam rangka mendukung pertumbuhnan Ekonomi Kreatif Indonesia

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Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

  1. 1. Konsep | Rencana | Sosialisasi Agustus 2009 Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia www.indonesiakreatif.com
  2. 2. Introduction > Background <ul><li>Observing the amount of contribution to Indonesian PDB, employment, trade and Indonesia brand globally it is clear that Indonesian Creative Industry is one of the potential industry that must be continuously be supported, cultivated and developed </li></ul><ul><li>The fact that Indonesia has a huge pool of creative talents, local wisdoms and cultural tradition to tap into, not to mentioned natural resources that create a natural advantage for Indonesia creative industry is the more reason why creative industry will be the major force that driving Indonesia economy in the near future to compete with other nations in the planet </li></ul><ul><li>Based on that thinking we have identified several needs for a comprehensive “ Digital Creative Industry Activation Roadmap 2009 – 2010 ” such as: </li></ul><ul><ul><li>The needs of a place to act as a center for information sharing & showcasing creative industry in Indonesia </li></ul></ul><ul><ul><li>The needs to change perception of Indonesian creative industry as: </li></ul></ul><ul><ul><ul><li>Artsy & Glamorous </li></ul></ul></ul><ul><ul><ul><li>Too individualistic </li></ul></ul></ul><ul><ul><ul><li>Weak support and no government recognition </li></ul></ul></ul><ul><ul><li>The needs to have a digital media platform to support interaction between all stakeholders </li></ul></ul>
  3. 3. Introduction > Why digital media? <ul><li>The future Indonesian is digital: </li></ul><ul><ul><li>Indonesian internet users: 31 million </li></ul></ul><ul><ul><li>Indonesian Facebook users: 6 million </li></ul></ul><ul><ul><li>Indonesian Blogger: 1 million </li></ul></ul><ul><ul><li>Indonesian mobile users: 150 million </li></ul></ul><ul><li>Projected Indonesia internet users in 2014 is 75 million users . And it’s increasing, Indonesian Internet Users growth is 49% annually , the 2 nd fastest in the region after Vietnam </li></ul><ul><li>Productive Age: Indonesian users are young, 70% are under 35 years old </li></ul><ul><li>Media consumption: Internet has replace other media in term of hour usage daily: 5 hrs </li></ul><ul><li>Trusted sources: People believe more other people words (mailing lists, blogs, forums) rather than traditional sources (media, experts, corporation) </li></ul><ul><li>Media of choice: Indonesian Creative Industry players are familiar and use digital media as their means of communication, production, commerce and a source of inspiration </li></ul>
  4. 4. Goals | Objectives <ul><li>GOALS </li></ul><ul><ul><li>Create value added in all Indonesia products and services </li></ul></ul><ul><ul><li>Strengthening Indonesia Economy Platform </li></ul></ul><ul><ul><li>Supporting the vision of Indonesia as creative nation and increase the quality of life of Indonesian </li></ul></ul><ul><li>OBJECTIVES </li></ul><ul><ul><li>To create a digital media interaction platform to support interaction between all industry stakeholders </li></ul></ul><ul><ul><li>To create a digital showcase for Indonesian Creative Industry </li></ul></ul><ul><ul><li>To support government initiatives and commercial exhibitions </li></ul></ul>
  5. 5. Output | Benefits <ul><li>OUTPUT </li></ul><ul><ul><li>A one stop information center of Indonesian Creative Industry </li></ul></ul><ul><ul><li>Indonesian Creative Industry Showcase </li></ul></ul><ul><li>BENEFITS </li></ul><ul><ul><li>Increase creative economy share to total Indonesia product domestic bruto </li></ul></ul><ul><ul><li>Higher number of skilled employee and knowledge workers </li></ul></ul><ul><ul><li>Strengthening Indonesia’s brand as one of the major modern economy globally </li></ul></ul><ul><ul><li>Uplift Indonesian confidence </li></ul></ul>
  6. 6. Concept | Strategy <ul><li>Creative Industry </li></ul><ul><ul><li>There’s a continuously push-pull action inside creative industry </li></ul></ul><ul><ul><li>There a growing need for government to support and lead the industry </li></ul></ul><ul><ul><li>But there are opinions that voice concerns inside the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support </li></ul></ul>CREATIVE INDUSTRY
  7. 7. Concept | Strategy <ul><li>The Challenges </li></ul><ul><ul><li>To acknowledge and understand that dynamic of creative industry </li></ul></ul><ul><ul><li>To help find the right balance between these to forces </li></ul></ul>CREATIVE INDUSTRY
  8. 8. Concept | Strategy <ul><li>The Ying Yang </li></ul><ul><ul><li>Derived from ancient eastern wisdom of finding the right balance that powering all life creatures </li></ul></ul>INDONESIAKREATIF KREATORID TEI /or other national events* SMM + SEM * online or offline WEI /or other international events* Community/ Engagement events* 100persenindonesia.com
  9. 9. Concept | Strategy > Communication Plan <ul><li>To engage </li></ul><ul><ul><li>An active and non-intrusive interaction </li></ul></ul><ul><li>To facilitate </li></ul><ul><ul><li>Existing creative tribes, communities, enthusiasts </li></ul></ul><ul><li>To involve </li></ul><ul><ul><li>Use the target audiences themselves as campaigners </li></ul></ul>PROVIDERS TARGET tools agents target target this...
  10. 10. Concept | Strategy > Communication Plan > Result <ul><li>“ Education” take center point </li></ul><ul><li>Maintain three vital points in transformational marketing: Commitment, Connections, Changes </li></ul><ul><ul><li>By watching and nurturing those points, the strategy should be flexible and visible enough to penetrate and make engagements. </li></ul></ul>Educations Productions Distributions Promotions ...will lead to this, in harmony connections commitments changes
  11. 11. Concept | Strategy > Target Audiences <ul><li>Creatives </li></ul><ul><ul><li>The players, creative people in Indonesia. They come from many classes and ages. We have to distinc the style of their communication, and their own way of thinking. </li></ul></ul><ul><li>Communities/Organizations </li></ul><ul><ul><li>Any association/group of creatives above. </li></ul></ul><ul><li>Corporate/Business </li></ul><ul><ul><li>Brands. Corporations/Sponsors that might put interest in business with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns. </li></ul></ul><ul><li>Government(s) </li></ul><ul><ul><li>Local and official departments related to the tasks. </li></ul></ul><ul><li>Public </li></ul><ul><ul><li>General internet users, possible supporter and possible new comer in creatives section. </li></ul></ul>
  12. 12. Concept | Strategy > Digital Landscape Websites Social Computing Search Syndication Email Conversation (Social Networks) Microsites Digital Strategies Education Edutainment Ads PR Viral Directory Vlogs Webcast Newsletter Viral Buzz Cards RSS Tagging Content Partner Widget Social bookmarks Wiki Blogs Forums Media Blogs Micro Blogs SMS Aggregators Blog SE Keywords PPC SEO SM Optimizing Mobile Facebook lastFM MySpace Twitter Plurk Yahoo!360 YouTube Feelist Feedburner Google G. NewsTimeline Del.icio.us Feedburner Google Reader Desktop feed Del.icio.us Wikipedia Wiktionary digg
  13. 13. Concept | Strategy > Push – Pull Strategy <ul><li>Push & Pull Communication Strategy </li></ul><ul><li>Pull </li></ul><ul><ul><li>Updated Useful </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Web Application </li></ul></ul><ul><ul><li>Creative Resources </li></ul></ul><ul><li>Push </li></ul><ul><ul><li>Social Media Marketing </li></ul></ul><ul><ul><ul><li>Pushing content & updates via social </li></ul></ul></ul><ul><ul><ul><li>media channels, </li></ul></ul></ul><ul><ul><ul><li>facebook, twitter, </li></ul></ul></ul><ul><ul><ul><li>blogs, mailing list, email </li></ul></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><ul><li>Capture non informed </li></ul></ul></ul><ul><ul><ul><li>audiences </li></ul></ul></ul><ul><ul><ul><li>that looking for </li></ul></ul></ul><ul><ul><ul><li>creative information </li></ul></ul></ul>
  14. 14. Deployment > What will be built <ul><li>IndonesiaKreatif.com | Yin </li></ul><ul><ul><li>One stop official information center about Indonesia Creative Industry </li></ul></ul><ul><ul><ul><li>Laws & Regulation </li></ul></ul></ul><ul><ul><ul><li>Official / Certified Directory </li></ul></ul></ul><ul><ul><ul><li>Statistics </li></ul></ul></ul><ul><ul><ul><li>Library </li></ul></ul></ul><ul><ul><ul><li>Intelectual Property Rights Resources </li></ul></ul></ul><ul><li>KreatorID.com | Yang </li></ul><ul><ul><li>Creative Industry Digital Playground </li></ul></ul><ul><ul><ul><li>Communities </li></ul></ul></ul><ul><ul><ul><li>Showcases </li></ul></ul></ul><ul><ul><ul><li>Connectors </li></ul></ul></ul><ul><ul><ul><li>Creative Resources </li></ul></ul></ul>Place where creatives go to pick on each other brains, a home for creative communities Official Gov, Corporate, Students Certification for Industry Players
  15. 15. Deployment > What will be built <ul><li>100persenindonesia.com </li></ul><ul><ul><li>Creative market place, freelancers, project owners </li></ul></ul><ul><li>TradeExpoIndonesia.com </li></ul><ul><ul><li>Specific website to support and report about Indonesia Exhibition </li></ul></ul><ul><li>IndonesiaBiodiverCity.com - WorldExpoIndonesia </li></ul><ul><ul><li>Specific website to support and report about Indonesia Exhibition at World Expo Shanghai </li></ul></ul>
  16. 16. Deployment > Positioning SMM (Social Media Marketing) + Search Engine Marketing Facebook ‘Cause’ | Blogger Influences | Virals | etc. Exhibition Websites (related to focused campaigns) WEI Others (if any) TEI “ KREATIF PLAYGROUND”/ kreatorID * Forum | Showcase | Education | Community | Free Speech | Connector | 14 sections | live-reports | etc. 100persenindonesia.com Market Place | Commerce | crowd-sourcing | open-pitch | jobs db PORTAL KREATIF portalkreatif.com Official | Directory | Regulation | Corporate | Direction
  17. 17. Deployment > Portal Kreatif
  18. 19. Deployment > Alternatives Logo Further exploration is a must . Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites
  19. 20. Deployment > KreatorID A NATIONAL CREATIVES GRID GALLERY FREE SPEECH f o r u m parenting has 14 faces LABORATORIUM ...is. sumthin’ else.
  20. 21. Deployment > Push Strategy > Social Media Marketing
  21. 22. Deployment > Push Strategy > Social Media Marketing Mailing lists/ Forums Videos Blogs & Social Networking Microblogging/ Social Bookmarking Photos

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