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Visual style plan
Emily Pinder
Booklet idea generation
Visual mood board
Visual mood board
Fonts
Colour schemes
• For my vegan leaflet, I want to have a cartoon style
throughout the leaflet to make it appealing to any age.
I also think it will make my leaflet look more inviting
and look at a happier perspective of veganism rather
than a horrible, graphic way.
• I have chosen a range of fonts, however, I want to use
the softer, curly fonts as I feel they will fit with the
theme and have a handwriting style, making the leaflet
feel more personal to the audience.
• I want to have a pastel colour scheme as I feel it will
help to make the booklet easier to read and fit in with
the theme of my leaflet.

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Visual style plan

  • 7. • For my vegan leaflet, I want to have a cartoon style throughout the leaflet to make it appealing to any age. I also think it will make my leaflet look more inviting and look at a happier perspective of veganism rather than a horrible, graphic way. • I have chosen a range of fonts, however, I want to use the softer, curly fonts as I feel they will fit with the theme and have a handwriting style, making the leaflet feel more personal to the audience. • I want to have a pastel colour scheme as I feel it will help to make the booklet easier to read and fit in with the theme of my leaflet.