The CAN SPAM Act establishes seven key requirements for businesses sending commercial emails: 1) Don't use false or misleading header information. 2) Don't use deceptive subject lines. 3) Identify messages as advertisements. 4) Include your physical address. 5) Tell recipients how to opt out of future emails. 6) Honor opt-out requests promptly. 7) Monitor how others use your brand in emails.

1. A ComplianceActfor Business

2. CAN SPAM ACT: A Compliance Act for Business

3. Don't use false
or misleading
header
information
1

4. Don't use
deceptivesubject lines (if
you're using trickery to
try and get your emails
opened,
it's probably NOT okay
2

5. Chances are, this isthe one
requirement that is slippingby.Simply
a small lineof text
indicatingthat yourmessage is an
advertisement, how they were added
to yourlist, the email address from
whichthey
subscribed, and possiblyeven the IP
from which they
subscribed (Several of our
clients are doingthis very well).
3
Identify the message as an ad.

6. Tell recipients where you are
located. You must have a
physical
address in your messages
(PO Boxes are OK).
4

7. Tell recipients where you are
located. You must have a
physical
address in your messages
(PO Boxes are OK).
5
Tell recipients how to opt out of future email.

8. Honor opt-out
requests promptly.
(See #4)
6

9. Monitor what
others are doing
with your brand.
7